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Salesforce Pardot

ABM Platform Terminus Teams Up With Invado Solutions

Leading Pardot consulting company Invado Solutions announced that it has formalized a partnership with Terminus to provide even more robust and targeted Pardot based ABM solutions for its B2B clients. Terminus, the No. 1 ranked Account-Based Marketing Platform, and Salesforce Pardot, B2B marketing automation from the world’s No. 1 CRM, recently introduced a powerful integration that allows marketers to fully integrate technology stacks that make full-funnel experiences easier to create, execute and measure. Marketing…

Salesforce Positioned as a Leader in 2019 Gartner Magic Quadrant for CRM Lead Management

Salesforce improves its position on both the ability to execute and completeness of vision axes in the Leaders quadrant compared to previous report Salesforce, the global leader in CRM, announced that Gartner Inc. has positioned Salesforce as a Leader in its September 2019 Magic Quadrant for CRM Lead Management. At the time of this announcement, Michael Kostow, SVP and GM of Salesforce Pardot spoke to MarTech Series. Michael said, "“Salesforce Pardot has been focused on enabling enterprise and high-growth businesses to…

Lyft Business Reimagines Transportation with Salesforce

With Salesforce Pardot and Sales Cloud, Lyft Business Will Be Able to Drive Customer Engagement and Loyalty Salesforce, the global leader in CRM, announced that Lyft, the fastest growing rideshare company in the US, is using Salesforce Pardot and Sales Cloud to identify the best prospects, convert more leads and drive customer loyalty. Lyft Business designs transportation experiences and programs that make the ride matter—by driving business forward, rewarding people, and ultimately, upgrading the transportation…

Interview with Christopher Golec, CEO, Demandbase

"We hope that attendees take away from the conference the scaffolding to either get started on ABM and get the highest impact out of the gate or accelerate their ABM programs and take their efforts to the next level. "Tell us about your role and how you got here? How is the Silicon Valley today different from when you first started? I landed in Silicon Valley back in 1995 after being transferred from Boston by General Electric. I had held roles in engineering and sales, and this particular role was focused on working with…

Demandbase Conversion Solution Adds Muscle to ABM with AI-Powered Intent Analysis

The Demandbase Conversion Solution Delivers Account and Buyer Insights Through Salesforce, Slack, and LinkedIn Sales Navigator The leading ABM company, Demandbase, has announced the launch of its next-generation Conversion Solution. The Demandbase Conversion Solution would help generate measurable sales activity, increased lead generation and faster sales cycles for their customers. The Demandbase Conversion Solution is part of the comprehensive, full-funnel Demandbase ABM Platform, which also includes Targeting and…