Salesforce improves its position on both the ability to execute and completeness of vision axes in the Leaders quadrant compared to previous report
At the time of this announcement, Michael Kostow, SVP and GM of Salesforce Pardot spoke to MarTech Series. Michael said, ““Salesforce Pardot has been focused on enabling enterprise and high-growth businesses to bring together sales and marketing teams, empowering them to better engage buyers, close deals faster and build deeper relationships with customers. Analytics and artificial intelligence are two critical pieces to every account-based marketing strategy and should be accessible to every B2B marketer to close the gap between sales and marketing.”
According to Gartner, “Good lead management is about better cooperation between sales and marketing to increase the supply of potential customers and boost total sales conversions. To achieve this, lead management applications need to support one aligned organizational revenue-generating process at any time, from any point of view.”
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