Browsing Tag

Sales and marketing

Pepperjam’s Latest Open API Integration Powers Limitless Discovery and Recruitment of Influencers

Pepperjam, a leader in affiliate marketing technology and services, announced the first of several highly anticipated fully integrated API partnerships with leading all-in-one influencer discovery marketing platforms. The white-label integrations empower marketers leveraging Pepperjam's Ascend™ Platform to swiftly discover and recruit influencers into custom-curated affiliate marketing programs at scale. The automated solution is fully integrated into Pepperjam's Ascend Affiliate Cloud, and immediately gives marketers direct…

Mark Andeer Joins Rawcubes as Head of Sales and Marketing

Rawcubes, a Chicago-based, best in class data management software company, recently announced Mark Andeer, the veteran sales and marketing executive, as Head of Sales and Marketing. Andeer has led sales efforts during the time The Escape Pod agency won Ad Age's Midwest Best Agency of the Year and was behind wildly successful viral campaigns throughout his marketing career. Marketing Technology News: Techstart Ventures Backs In-Game Ad Platform Adinmo in $500k Seed Funding Round Reporting to the Founders, Andeer…

TechBytes with Jeremy Van Ek, COO at American Marketing Association

Hi Jeremy, tell us about your role/team you handle at AMA. What inspired you to join the company? As Chief Operations Officer at the American Marketing Association, my primary responsibility is the execution, enablement, and development of all Finance, Operations, and Technology within the organization. I was inspired to join the AMA because of the mission of the organization to be a thought leader and coach to marketers. Prior to the AMA, I was the Chief Financial Officer at Trisect. I bring more than 15 years of…

If You Want to Survive, Build an ROI-Focused Sales and Marketing Team Now

Downturns happen. We saw them in 2000 and 2008. Granted, this one is a little more interesting and there’s no question restarting the economy will be bumpy, but the return on investment (ROI) is a measurement that always sells. Gone are the days where sales are driven by gut feel or “nice to have.” If you want to restart strong, focus your Sales and Marketing efforts on ROI.   Strong Benefits Matter, Weak Ones Don’t Technically, there are four ways to realize benefits, from first-order (cutting a cost now) to fourth-order…

1WorldSync Appoints New Leadership in People Operations, Sales and Marketing, and General Counsel

Company CEO says strengthened team will drive new growth and transformation 1WorldSync, the leading provider of product content solutions, announced the addition of three senior leaders to the executive team. TJ Waldorf joins as Vice President of Sales and Marketing, Eileen Timmins joins as Vice President of Human Resources and Administration and Jeremy Holbrook is appointed General Counsel. This new talent brings a wealth of go-to-market, legal and human resource development expertise to 1WorldSync as it scales its core…

6sense Partners with Bombora to Provide Market-Leading Insights into Buyer Behavior for B2B Sales and Marketing

Bombora’s Company Surge® data and 6sense’s Account Engagement Platform combine to help revenue teams proactively target accounts and generate revenue 6sense, the leading account engagement company, announced that it has partnered with Bombora, the leading intent data company, to enable mutual customers to leverage Bombora’s Company Surge intent within the 6sense Account Engagement Platform. Bombora’s Company Surge data can be combined with 6sense’s intent, predictive, engagement, and other crucial account data to create…

In Unpredictable Times, How Do You Predict Revenue? Hint: You Need to Know Who’s In-Market.

It is no secret Sales and Marketing are still misaligned when it comes to measuring what matters — and it’s affecting companies’ ability to generate predictable revenue. 6sense’s research has shown more than 80% of B2B companies fail to exceed revenue goals. While adopting account-based engagement practices can help teams perform better, it did not outright guarantee success. At the center of this challenge is the need for Sales and Marketing to use rich, accurate data to better align their goals and direct their efforts.…

Social Engagement Scales Fundraising Efforts During Pandemic

Toronto-based nonprofit first to leverage Grapevine6 content engagement technology COVID-19 is seriously impeding fundraising efforts for many nonprofit organizations. Grapveine6 is supporting these organizations in their social engagement efforts by donating training and access to the Grapevine6 enterprise content engagement platform and social publishing app at no charge during this period. Providence Healthcare Foundation is the first organization to benefit from this donation program. Marketing Technology News: Adam…

Behavioral Scoring in Account-Based Advertising

Account-based marketing (ABM) has been around for over a decade, first introduced by ITSMA in 2004. It was created “to help marketers stop generic sales pitches and zero in on the essential needs of their most important clients.” Now, 15 years later, we are finally in a place where companies incorporate ABM into their marketing strategies and budgets. Yet, as with every relatively new technique, many marketers are still struggling with measuring the effectiveness of their ABM campaigns, especially scoring accounts before…

Veeva CRM Now Integrated with Crossix DIFA Marketing Analytics

Brands will now have complete insight into field and marketing activity to better assess and optimize impact across channels Veeva announced Veeva CRM Boost for DIFA, which will bring Veeva CRM field activity data into the Crossix DIFA marketing analytics platform starting in Q3 2020. The new offering is free to Crossix DIFA customers with Veeva CRM, giving brands full visibility into customer engagement across channels so they can better assess impact and optimize their efforts across sales and marketing. Marketing…

LeanData Unveils New Go-to-Market Analytics Solution to Help Unleash Greater Revenue-Generating Potential in B2B

LeanData Engagement offers actionable insights into customer and prospect engagement for more aligned and impactful ABM strategy across sales and marketing Leading Revenue Operations solutions provider LeanData introduced LeanData Engagement, a new analytics offering in the company's comprehensive portfolio of go-to-market orchestration and automation solutions. Built upon the market's most sophisticated Lead-to-Account Matching technology, LeanData Engagement allows marketers to forge greater alignment with their sales…

Drift Launches Audiences to Instantly Turn Your Digital Marketing Efforts into a Revenue Machine

New product unifies sales and marketing data so you can engage in real-time conversations now, not later Drift, the leading conversational marketing platform, announced the launch of Drift Audiences. This is the first solution that unifies your sales and marketing data silos to reveal who is on your website and where, so you can engage in real-time conversations and unlock new revenue. “There are a lot of tools that can tell you who is on your website, and a lot of others that can give you a report that you can act on…

Full Circle Insights Granted Patent for Groundbreaking Object Synchronization Technology that Enables Funnel Metrics Inside CRM Systems

Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, announced that the company was granted U.S. Patent 10,599,620 entitled "Method and System for Object Synchronization in CRM Systems." Invented by the Full Circle founders, the patented technology powers Full Circle funnel metrics capabilities inside CRM systems, fueling increases in marketing efficiency realized by Full Circle customers. Marketing Technology News: PagerDuty Data Reveals IT Teams Resolving Incidents Up…

Televerde Expands Its Prison Workforce Development Program to Florida Department of Corrections; Will Add 200 New Jobs

Televerde, the first and only fully integrated sales and marketing technology organization with a proven execution model for generating demand and accelerating sales, announced its expansion to the Homestead Correctional Institute, part of Florida Department of Corrections, with a signed agreement with Florida’s Prison Rehabilitative Industries and Diversified Enterprises, Inc. (PRIDE Enterprises). The only program of its type in the U.S., PRIDE Enterprises combines enterprise with social mission to create a positive impact…

ZoomInfo Appoints Google Chief Privacy Officer Keith Enright to Board of Directors

ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced the appointment of Google Chief Privacy Officer Keith Enright to its board of directors. “For nearly 20 years, Keith has been a data privacy expert, leading major internet, Fortune 500 retail and services companies as they navigate the constantly changing privacy landscape,” said Henry Schuck, Founder and CEO of ZoomInfo. “His expertise and counsel will be a huge asset for ZoomInfo as we continue in our commitment to providing customers…

BEN Announces Expansion of AI and Influencer Teams and Improved Capabilities

Q1 Marked by Record Number of New Bookings, Continued Expansion of AI Technology BEN, the entertainment AI company that integrates brands into influencer, streaming, TV, music, and film content, announced new hires across its Influencer and AI teams, continued expansion of its sales and strategy teams, new capabilities for its proprietary AI technology, and a record number of client bookings and integrations across influencer platforms. Marketing Technology News: Help Stop the Spread of COVID-19 at TrackMyTemp The…

Acosta Analyzes Evolution of US Shopper Behavior Amid Growing Threat of COVID-19

New research finds online ordering is ramping up; more shoppers are making additional stock-up trips Acosta, a leading full-service sales and marketing agency in the consumer packaged goods industry, today released its second round of research providing insight into how consumer shopping habits are continuing to evolve amid the COVID-19 pandemic. The report, which found 28 percent of online grocery shoppers made their first-ever online grocery order in March due to COVID-19, also provides guidance to help retailers and…

CloudMargin Names David White Chief Commercial Officer

New Role to Fuel Growth, Oversee Sales and Marketing CloudMargin, creator of the world's first and only collateral and margin management solution native to the cloud, announced that David G. White has just joined the firm in the newly created role of Chief Commercial Officer. White has 14 years of capital markets experience in over-the-counter (OTC) derivatives markets and supporting technology. Based in London and reporting to CloudMargin CEO Stuart Connolly, White is responsible for establishing and meeting targeted…

TechBytes with Tim Royston-Webb, Executive VP of Strategy at HG Insights

You have an extensive commercial background, tell us about your journey in Technology Intelligence. How did it begin? While I have always been involved in technology, first as a Developer, then a Consultant, and later a CIO for a medium-sized enterprise, I was fortunate in the 90s to work for Gideon Gartner when he left Gartner Group to start GiGa, a competitor to Gartner Group that went from $0 - $65m in Sales in just 4 years. Gideon saw an opportunity to disrupt a traditional market that had an outdated model, and…

Alyce Launches the First Customer-Centric Swag Platform Built to Make B2B Swag Personal, Easier to Manage, and Measurable

-- Alyce Swag Select Eliminates Waste, Alleviates Costly Logistics Burden, and Delivers More Compelling Personal Swag Experiences to Prospects and Customers -- Alyce, the AI-powered gifting platform that’s making sales and marketing outreach personal at scale, launched Swag Select - the first all-in-one platform that eliminates the swag management headache and enables our customers to deliver engaging and trackable swag experiences digitally, through the mail, and at physical and virtual events. The patent-pending Swag…