Sales and marketing

With two eight-figure commercial deals, a new round of capital, and over 260 partnerships with leading data and cloud marketplaces in 2022, Crux is rapidly expanding its lead in the external data technology market. Crux, an end-to-end…
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Company's growth fuels expansion of fulfillment centers and executive leadership team. Speed Commerce, an end-to-end provider of scalable solutions in ecommerce order fulfillment and 24/7 contact center (phone, email, live chat, and…
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Most B2B marketing leaders swear by data-driven practices to prove ROI for their brand. While a majority of marketing concepts and decisions today should be driven by current consumer sentiments and data (because, we all know, the data…
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Banzai International, Inc. (“Banzai” or the “Company”), a leading end-to-end video engagement platform for marketing, announced the launch of Boost, a new product offering that enables marketers to increase registrations for virtual…
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Act-On is broadening its partner programs, empowering more businesses to collaborate in sales, marketing and product integration. Act-On Software is expanding its collaborative initiatives through the newly launched Partner-On Program.…
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In “The 2022 Digital Engagement Landscape” report, 70% of B2B buyers surveyed prefer to engage with brands through digital channels Forrester finds that post-pandemic, B2B buyers require 58% more interactions to make a purchase…
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BC Partners enters agreement with Clarion Capital Partners to drive the next chapter of growth for Madison Logic Investment underscores BC Partners’ deep expertise in technology enabled services and digital marketing, within…
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The Company promotes Sener to drive revenue growth and develop both Corporate and Go-to-Market Strategies Chatmeter, the leader in reputation management and brand intelligence for multi-location enterprises, today announced the promotion…
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If you run a business and are good at it, you know how to think ahead. You’ve got your finger on the pulse of the business landscape: industry trends, your competition, your customers, your supply chain, and much more. And when it’s a bull…
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Customers Find Demandbase Indispensable in Helping Them Achieve Their Revenue Goals Using Fewer Resources Demandbase, the Smarter GTM™ company that helps B2B organizations hit their revenue goals, is celebrating 1,300+ customers who are…
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Are you always scrounging for ways to enhance your GTM (Go-To-Market) team’s productivity and performance? Then, you must have already kicked off your GTM tactics by navigating the target audience list, evolving a value proposition, and…
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Laura Goldberg, CMO at Constant Contact chats about a few marketing practices that can create better brand and business output: _________ Welcome to this MarTech Series chat, Laura, tell us about yourself and more about your role as…
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When low-quality data creeps into CRMs, forecasts are off, quotas aren’t met, and nobody wins - least of all the business. Which means if a company’s data management program isn’t up to scratch, small-scale issues grow into large-scale…
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AI-powered automation platform eliminates mundane coding projects while giving knowledge workers access to meaningful on-demand company information. Seek AI, a developer of AI-powered intelligent data solutions, announced the launch of its…
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Conversational interactions offer the opportunity to flex the full powers of ABM’s personalized approach while avoiding the potentially detrimental drawbacks of digital fatigue. Conversational marketing is fast becoming a core offering for…
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Major update delivers direct access to customized 1st party insights from business decision-makers across Healthcare, Life Sciences & Pharma to expand opportunities and accelerate deals TechTarget, Inc., the global leader in B2B…
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Pipedrive, the global sales-first CRM and intelligent revenue management platform for small businesses, announced today the launch of its new beta workflow automation feature in Campaigns by Pipedrive. Designed to help customers simplify…
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Agreement Focuses on Translating Intent Signals and Company Surge Data into Actionable Account Intelligence for B2B Go-to-Market Teams Bombora, the leading provider of B2B intent data solutions, and Intentsify, the Intelligence…
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Rhetorik announced today that it has partnered with Snowflake, the Data Cloud company, to launch its ProfileFinder global professional profiles on Snowflake Marketplace. Rhetorik announced that it has partnered with Snowflake, the…
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Digital Advertising and Channel Marketing Veteran Tapped to Lead Partner Strategy at Tiger Pistol Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, recently named Sarah Cucchiara, VP,…
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