Account-based marketing (ABM) has been around for over a decade, first introduced by ITSMA in 2004. It was created “to …
Showpad Brings TRANSFORM 2019, the World’s Largest Sales Enablement Conference to London and Chicago
Join hundreds of marketing, sales and sales enablement professionals at TRANSFORM to uncover the latest trends and best practices for …
Leading CRM and Email Marketing SaaS Providers, Hatchbuck, Benchmark, Merge
Benchmark Email and Hatchbuck, leading SaaS (software as a service) providers of sales and marketing solutions, announced they have merged, …
ThriftBooks Hires New Vice President of Sales and Marketing
The world’s largest seller of used books brings accomplished sales and marketing professional to leadership team ThriftBooks, the world’s largest …
MarTech Interview with Robert Humphrey, CMO at SecureAuth
"Putting identity at the center of a consumer or employee journey is critical from both a business and security perspective." …
MarTech Interview with Morag Lucey, CEO at Televerde
"Adoption of CRM will continue to grow as more and more companies recognize its impact on customer retention and loyalty." …
Personalized Customer Experiences Represent Largest Opportunity – and Biggest Challenge – for Sales Enablement, According to Seismic Study
The State of Enterprise Sales Enablement, 2019 Reveals How Organizations Can Improve B2B Sales Enablement Success Amid Buyers’ Increasingly High …
ClearSlide Enables Marketing and Sales Teams with New Insights, Intelligent Search, and Boosted Productivity
With Significant Investment into Artificial Intelligence, Clearslide’s Summer 2019 Release Offers New Innovations to Help Businesses Unlock New Possibilities for …
BoomTown Announces Two New Solutions: Success Assurance and Marketing Central
New solutions will allow clients to enjoy even more ways to fuel their pipelines and ensure no opportunity is left …
TechBytes with Brian Glover, Head of Product Marketing at Marketo
Tell us about your role and the team/technology you handle at Marketo. Sure. I lead the Product Marketing team for …
iFOLIO Honored with Global Excellence Award, Best in Personalized Digital Marketing Solutions – 2019 by AI Global Media
In today’s digital world, buyers are more informed and have high expectations when they interact with a company. It’s critical for …
Grapevine6 Fuels Growth with Appointment of First President and Chief Revenue Officer
Avi Pollock and Brian Cook Join Grapevine6 Executive Leadership Team Grapevine6, the leading social and digital sales engagement platform that accelerates …
MarTech Interview with Kevin Kohn, CEO at iQ Media
"More informed advertising is more meaningful and relevant advertising and that starts and ends with better data." Tell us about …
LionDesk Continues MLS Push After CRMLS Partnership, Adds Three More Major California Associations To Reach 140,000 Agents Nationwide
On heels of CRMLS agreement, multi-faceted CRM expands reach to include members of San Diego Multiple Listing Service, Bay East …
MarTech Interview with Duncan Stockdill, Co-Founder and CEO at Capsule
"Marketing Automation and Technology is undoubtedly powerful, but keep in mind that there’s a human behind the numbers, and also, …
MarTech Interview with Michael Dickerson, Chief Executive Officer at ClickDimensions
"As the leader of a technology company, it’s easy to get caught up in the benefits of AI, but it’s …
Why CMOs Should Add Visual Interactive Sales and Marketing to Their MarTech Stacks
With an onslaught of both existing and emerging marketing tools, B2B marketers can easily get stuck in an overwhelming cycle …
Full Circle Insights Ready to Deliver Next-Generation User Experience
As Ecosystem Evolves, Full Circle Insights Provides Updated Functionality to Maximize User Value Full Circle Insights, Inc., maker of comprehensive …
Don’t Let Data Silos Be Your Downfall
You’ve likely caught wind of the recent controversy surrounding the now-defunct healthcare tech company Theranos and its founder, Elizabeth Holmes. …
DemandGen Launches New Data Management and Implementation Services for RingLead Customers
Combined Offerings Provide Strategic and Operational Services for Marketing and Sales Operations Teams Needing to Overcome the Challenges of Maintaining …