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Sales and marketing

Revenue Collective Announces Strategic Partnership With QuotaPath To Drive Compensation Awareness, Crosses 3,000 Members

Revenue Collective, the leading membership organization focused on sales and marketing leaders, announced  that it has entered into a strategic partnership with QuotaPath, the leading free commission tracking software powered by its thousands of users. In response to COVID-19, sales organizations are restructuring compensation plans in order to compete in today's market. Compensation plays a critical part in sales strategy and team motivation and together, Revenue Collective and QuotaPath will work to help sales…

3 Ways Digital Transformation Can Help Your Board of Directors

Corporate boards know how important digital technology is to their companies. But they’re struggling to start conversations around digitally transforming their boards. A recent Deloitte study found only 32% of corporate board conversations about technology dealt with technology-enabled digital transformation, a critical component of modernizing board operations. And yet, busy board members stand to gain a lot from digital transformation. This is especially true for the board meeting itself. It can be a powerful time…

Contentstack Expands Leadership Team with Key Hires in Sales and Marketing to Scale for Rapid Growth of a Digital-First World

Company records strong growth in 1H 2020, doubling its user base with 100% customer retention Contentstack, the leading Content Experience Platform, announced it has bolstered its leadership ranks with several key hires across departments. These new additions bring decades of technology marketing and sales experience to the team and hail from some of the most well-known companies in the industry. Contentstack is expanding its team in order to scale operations and address the high demand for its modern content management…

Acosta Finds Grocery Shopping Once a Week or More Has Decreased by 20% From Pre-COVID-19 Levels

New research finds many shoppers are spending more on each grocery trip as pandemic concern levels remain high and stocking up continues Acosta, a leading full-service sales and marketing agency in the consumer packaged goods industry, released its ninth insight report on the continuing evolution of consumer behavior and outlook amid the COVID-19 pandemic. The report, which found 37% of shoppers are spending more on each grocery trip now than they did pre-pandemic, also provides suggestions to help retailers best meet…

MarTech Interview with Roy Lindemann, CMO at ReadSpeaker

"As sales teams are constantly on-the-go, voice-enabled applications can help them easily listen to sales information that is critical to help salespeople effectively do their jobs." Tell us about your role and the journey into tech before joining ReadSpeaker? I joined ReadSpeaker in 2004 as cofounder and Managing Director of France and French Territories before I became CMO in 2008. Prior to my roles at ReadSpeaker, I worked as the General Manager at MTV and Game One from 1995 to 2004, where I managed a team of 70…

Banzai Appoints Kurt Bilafer as Chief Revenue Officer

Veteran CRO to Spearhead Customer Success, Sales, Marketing for Event Marketing Automation Leader Banzai, a leading SaaS marketing automation provider, announced that it has named Kurt J. Bilafer as Chief Revenue Officer. Mr. Bilafer is now responsible for leading Banzai’s global sales and marketing functions, as well as channel partner programs. With over 25 years of experience, Mr. Bilafer has held a number of sales and marketing roles at Amazon, SAP, WePay & PwC.  Mr. Bilafer has started a number of companies,…

Alyce Named G2 Account-Based Execution Enterprise Leader in Four Categories

The Personal Experience Approach Helps Accelerates The Enterprise Market Growth and Expansion For The Alyce Platform, Delivering Major Results with Customers Alyce, the Personal Experience (PX) platform that makes sales and marketing outreach personal at scale through one-to-one gifting, announced it has been named a leader in multiple categories in the newly released G2 Summer 2020 Grid Reports for Account-Based Execution Software and Direct Mail. Leaders are determined by their high levels of customer satisfaction and…

MarTech Interview with Sam Jacobs, Founder and CEO at Revenue Collective

"Our mission is to further the careers of leading revenue operators and help non-founding executives accelerate their professional development." Hi Sam, please tell us about your role and the team/technology at Revenue Collective. After spending 16 years building high-growth companies in commercial leadership positions, I founded Revenue Collective in 2016 to help my peers and colleagues share best practices and insights. Today, Revenue Collective is a rapidly-expanding private membership for the top Sales and…

Acosta Finds More Than a Third of Shoppers Are Worse Off Financially Than They Were Pre-COVID-19

New research finds Millennials are the hardest hit generation Acosta, a leading full-service sales and marketing agency in the consumer packaged goods industry, released its eighth insight report on the continuing evolution of consumer behavior and outlook amid the COVID-19 pandemic. The report, which found low prices will be a priority for 45% of shoppers post-pandemic, also provides suggestions to help retailers best meet customers' needs. Marketing Technology News: Kustomer Selected As Enterprise Customer Service…

Alyce Launches Integration With Vidyard, Delivering Customized PX Video Engagement For Prospects And Customers

Pairing Personal Gifting and One-to-One Video Helps Customers Deliver End-to-End Personal Experiences that Build Rapport, Earn trust, and Deeper Professional Relationships to Drive Growth Alyce, the Personal Experience (PX) platform that makes sales and marketing outreach personal at scale through one-to-one gifting, announces their integration with Vidyard, enabling customers to deliver video experiences alongside personal gifting engagements. Through the integration, Alyce and Vidyard customers will be able to create or…

JumpCrew Launches SalesAbroad.com to Build a Global Remote Workforce

JumpCrew, the leading B2B outsourced sales and marketing solutions provider has launched SalesAbroad.com. This initiative will provide jobs for sales professionals who want to embrace the remote lifestyle. We have become the leading outsourced sales partner for venture backed B2B startups and established brands. Our Satellite Sales offering is a turnkey sales solution where companies get a dedicated team of sales reps, client success specialists, and operations support; focused on quickly generating revenue at scale.…

Highspot Announces Summer 2020 Product Release to Empower Revenue Teams Worldwide

Comprehensive Enterprise Features Help Improve Sales Performance, Empower Digital Selling and Virtual Enablement, and Deliver a Seamless Salesforce Experience Highspot, the sales enablement platform that reps love, today announced its Summer '20 release, delivering robust enterprise capabilities that empower revenue teams to make every customer conversation count. Amidst the shift to long-term digitized selling and virtual enablement, companies worldwide are using Highspot to effectively align sales and marketing on the…

Alyce Named 2020 Best Places to Work Company by The Boston Business Journal

Honor Marks Continued Recognition for Alyce’s Growth, Workplace Culture, and Investment in and Dedication to Its Amazing Employees Alyce, the Personal Experience (PX) platform that makes sales and marketing outreach personal at scale through one-to-one gifting, announces that The Boston Business Journal has named Alyce to its 2020 Best Places to Work — the BBJ’s exclusive ranking of the Massachusetts companies that have built outstanding work environments for their people. The 79 companies honored in 2020 range in size and…

Xenon arc Appoints Scot R. Benson to Board of Directors

Experienced industry executive to help further accelerate growth Xenon arc, a leading data-driven marketing and sales organization, announced the appointment of Scot R. Benson to its Board of Directors. Most recently, Mr. Benson served as President and Chief Operating Officer and Board member at Element Solutions Inc. Marketing Technology News: Ribbon Call Trust Delivers Advanced Identity Assurance, Validates Phone Calls and Combats Robocalls Mr. Benson has spent over 20 years at ESI and 35 years in the chemical industry.…

OptifiNow Announces Integration With Ellie Mae Digital Lending Platform

Partnership enables lenders to access OptifiNow’s Sales and Marketing Automation Platform through leading digital lending platform OptifiNow, a provider of sales and marketing automation technology, announced that its platform will be integrated with the Ellie Mae® Digital Lending Platform, including using Encompass Partner Connect API technology. The integration allows lenders to more efficiently and securely share data between OptifiNow’s solutions and Encompass to drive quality and efficiency in the loan origination…

Acosta Finds Work-From-Home Culture Could Have Long-Lasting Impact on Consumer Behavior

New research finds 34% of shoppers working from home expect to do so indefinitely or are unsure of return date Acosta, a leading full-service sales and marketing agency in the consumer packaged goods industry, today released its sixth research report providing insight into the continuing evolution of consumer behavior and outlook amid the COVID-19 pandemic. The report, which found working from home may continue for an extended period of time, also provides recommendations to help retailers prepare for post-COVID-19 shelf…

Full Circle Insights Launches Digital Source Tracker with the Full Circle Method for Digital Marketing

New Dashboards Enable Marketers to Drive Digital Marketing Efficiency Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, announced the company has launched Digital Source Tracker with new dashboards that enable the Full Circle Method for Digital Marketing. Digital Source Tracker allows marketers who use Full Circle's Response Management product to connect clicks from digital advertising, your website traffic, social channels and other digital marketing outreach to…

Eric Johnson Joins Televerde’s Board of Directors

Televerde, the first and only fully integrated sales and marketing technology organization with a proven execution model for generating demand and accelerating sales, announced that Eric Johnson, a former senior leader at Adobe-Marketo, Blackberry, Qlik and SAP, has been appointed to Televerde’s board of directors. The appointment of Johnson brings Televerde’s board to seven members. “Eric is a highly respected and talented sales leader who has intimate understanding of our industry and customers. He knows how business…

Alexander Vlaskamp Appointed Head of Sales and Marketing and Member of Scania Executive Board

Alexander Vlaskamp, currently Senior Vice President Trucks and acting Head of Sales and Marketing, has been appointed Executive Vice President and Head of Sales and Marketing. He took up his position on 1 June and reports to Henrik Henriksson, President and CEO. Marketing Technology News: Comcast, Charter and ViacomCBS Announce Blockgraph Partnership Alexander Vlaskamp, born in 1971, has a Bachelor's Degree in Automotive Engineering from HAN university in the Netherlands and joined Scania Deutschland in 1996. Since…

iFOLIO and Twilio Partner to Power Digital Storytelling by Text Message

iFOLIO announced their partnership with Twilio to radically enhance the sales story on mobile. Live, Twilio technology powers iFOLIO's digital sales and marketing platform to engage prospects & clients like never before. Marketing Technology News: Endemol Shine Launches Entertainment Channels on VIZIO SmartCast Sales is currently challenged with a time where you can't be face-to-face. iFOLIO modernizes sales and marketing campaigns that scale to millions of buyers with Twilio's leading cloud communications…