Browsing Tag

Sales and marketing

Tiger Pistol Hires Advertising Industry Veteran Donny Dye as SVP of Sales and Marketing

Sales Leader Tapped to Guide Strategy for Continuing Growth with Enterprise Brands in Consumer Products and Packaged Goods, Food and Beverage, and Financial Services Tiger Pistol, the developers of the Collaborative Advertising Platform™ that makes high performance social advertising simple and scalable for brands and their channel partners, announces the addition of Donny Dye as their Senior Vice President of Sales & Marketing and a member of the Executive Team. Marketing Technology News: MarTech Interview with…

MRP Prelytix Media Alert: Research VP to Share Insights on the Heightened Complexities and Opportunities of Enterprise ABM

Enterprise business models, sales and marketing have been dramatically disrupted in the last year, creating new opportunities and challenges for connecting with complex target accounts who are undergoing changes of their own. With 81% of enterprise marketers planning to increase account-based marketing (ABM) investment in the upcoming year, B2B marketing is increasingly strategic and visible — and the need for data-driven, connected and coordinated ABM is more important than ever. Marketing Technology News: Alliance…

World-Class CxO Group Develops New Approach To Assess Sales & Marketing

Chameleon Collective, a hybrid consulting and interim leadership firm, announced a groundbreaking new growth tool as part of its diverse suite of services. Developed by Chameleon Collective's bench of over 35 interim executives with more than 350 years of combined C-Suite experience, the CLEAR (CxO Lead Evaluation And Recommendations) sales and marketing assessment helps companies unlock value and drive growth through its unique design. The CLEAR Assessment delivers a rapid evaluation and set of recommendations to drive…

Nexstar Media Names James Baronet Vice President and General Manager of Its Topeka, Kansas, Media Operations

Nexstar Media Inc., a wholly owned subsidiary of Nexstar Media Group, Inc.  announced the appointment of James Baronet as Vice President and General Manager of its broadcast and digital operations in Topeka, Kansas (DMA #142). Mr. Baronet will be responsible for overseeing Nexstar’s KSNT-TV (NBC) and KTMJ-TV (FOX), as well as the Company’s operational agreements with Vaughan Media, Inc., providing services to KTKA-TV (ABC/CW). Mr. Baronet will begin his new duties immediately and report to Julie Pruett, Senior Vice President…

Measuring Productivity across Sales and Marketing Teams

For years, marketing teams have relied on various tools and technologies to help them collaborate—from Monday.com and Trello for project management to Assembla and GitHub for web development to HootSuite and TweetDeck for social media management, and many more. Sales teams in the field also have relied on powerful tools like Salesforce, Slack and Zendesk to help them collaborate and connect with co-workers in the “main office’. Marketing Technology News:MarTech Interview with Julie Réali, Director of Programmatic…

Vidyard Reports Record-Breaking Growth as Video Becomes Essential for Digital-First Sales and Marketing

Vidyard, the leading video platform for businesses, announced a year of record-breaking growth, new product offerings, and an expanded partner ecosystem as demand for video tools for virtual selling and digital marketing continues to surge. Wrapping up its most successful fiscal year in the company’s history, Vidyard added more than 5,000 new business and enterprise customers with more than 7 million users across its platform. Adoption of its video messaging and screen recording tools increased by more than 250% as sales…

Jahia Transforms Any CMS into a DXP with Open-source Customer Data Platform

Jahia Solutions Group, a leading global digital experience platform (DXP) provider, announced a new release of jExperience, powered by Apache Unomi, the open-source Customer Data Platform (CDP) that allows businesses to collect and analyze first-party customer data, segment audiences, and personalize content – all on your existing content management system (CMS). Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals “Customer Data's Critical Impact on the DXP Landscape” “With the…

Moving from Outputs to Outcomes: Martech Consolidation Brings Opportunity to Refocus Content Measurement on Results

Business today has a seemingly insatiable appetite for content. But is everyone aligned to ensure that the content is valuable and produces the desired impact? We recently released our annual creative management report which highlighted that speed, lack of resources, and volume are the top challenges facing creators. Simply put, creative content teams are being asked to produce more content, to do it faster and without the necessary resources. Marketing Technology News: AtScale Delivers “Live” Connection Experience for…

True Influence Wins People’s Choice Stevie Award in 2021 American Business Awards

True Influence, the technology leader of data-driven sales and marketing solutions, was named a winner of a People's Choice Stevie® Award for Favorite New Products in the 19th Annual American Business Awards® for its True Influence Marketing Cloud™. "We are honored to receive this award which further demonstrates not only our commitment to our customers but our positive relationship with them as well," said Brian Giese, CEO of True Influence. "We listen to our customers and take their input into consideration when…

Salt Security Raises $70 million in Series C Funding to Expand Global Operations and Meet Surging Demand for API Security

Salt Security, the leading API security company, announced it has secured $70 million in Series C funding, led by Advent International, one of the largest and most experienced private equity investors, through Advent Tech, with participation from Alkeon Capital and DFJ Growth. Existing investors Sequoia Capital, Tenaya Capital, S Capital VC, and Y Combinator also participated in the round. Salt will use the funds to expand its global operations across R&D, sales and marketing, and customer success. Vericast Survey:…

3 Marketing Processes and Marketing Technologies that Sales and Marketing Need to Align On

When it comes to planning a strategic marketing process for a certain goal, marketers can opt to have several marketing processes and marketing models in place. In fact, for large enterprise teams who run several kinds of marketing campaigns, each will be driven with a strategic plan and objective while no two strategic marketing plans would look the same.  Before implementing any new marketing process or before starting a new campaign, most marketers already do a deep market analysis before planning a strategy. While…

UiPath Launches Third Annual UiPath Automation Awards to Spotlight Emerging Software Automation Companies

UiPath , a leading enterprise automation software company, announced the launch of the UiPath Automation Awards 2021, its third annual competition designed to champion the most promising start-ups and scale-ups in enterprise software automation. Through its innovative awards program, UiPath aims to enable the development of creative business ideas and foster the capacity to scale early-stage companies and entrepreneurial ventures from Central and Eastern Europe (CEE) and Turkey. Automation is critically important for…

True Influence® Boosts Leadership Team, Hires Ken Lordy as Senior Vice President, Product Management

Lordy brings extensive product management and strategic partnerships experience to the company True Influence®, the technology leader of data-driven sales and marketing solutions, today announced that Ken Lordy has joined the company as senior vice president, product management. Lordy brings 20 years of product management and strategic partnership experience to True Influence where he will be responsible for the company's product roadmaps and strategic direction, as well as helping keep True Influence at the forefront of…

Stephanie Cox Named President of Lumavate, Unveils Plans to Expand Leadership Team

Lumavate announced it named Stephanie Cox as President of the mobile app development company. She previously served as Lumavate’s Vice President of Sales and Marketing. Lumavate also announced that CEO Mark Hill has moved into the role of Executive Chairman. Cox, who joined the no-code app development company in 2017, has been instrumental in shaping the company, its product roadmap, and go-to-market strategy. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities…

True Influence® Now Available in AWS Data Exchange

True Influence®, the technology leader of data-driven sales and marketing solutions, today announced it is now available in AWS Data Exchange, a service that makes it easy to find, subscribe to, and use third-party data in the cloud from Amazon Web Services (AWS). Marketing Technology News: KX Partners With Microsoft To Take Streaming Analytics To The Cloud "We have a responsibility to provide our customers access to the highest quality anonymized B2B data to empower them to monitor industry trends, fuel their business…

Launching a Beverage During a Pandemic? Four Ideas to Improve Marketing and Success

To launch or not to launch; that is the question! In 2020, Coca-Cola announced it was cutting entire product lines—including Odwalla Juice—to “ruthlessly prioritize core brands and SKUs,” according to CEO James Quincey. After seeing this move, marketing teams at other brands may have started rethinking plans to launch new beverages into the market. After all, Coca-Cola pulled back. Marketing Technology News: Avatier Unveils 2021 Spring Release Identity Anywhere Suite But there are signs that the pandemic has been a good…

Shifting from ABM to ABX: The Key to B2B Client Acquisition Strategies

For years, account-based marketing (ABM) has been the clear winner for many B2B marketers and organizations, driving revenue impact and pipeline results. When companies have compared their strategies, 87% have said that they receive a higher ROI from sourced leads via ABM. While ABM as a strategy has been effective for B2B companies, there is a missing component that creates missed growth opportunities: the lack of focus on individuals and customer success. "The big flaw in account-based marketing from a…

Appnovation’s Iain MacNeil Wins 2021 Report on Business Best Executive Award

Appnovation is pleased to announce that Iain MacNeil, Chief Revenue Officer, has been awarded a 2021 Report on Business Best Executive Award. The Report on Business Best Executive Awards is an annual program to celebrate excellence among non-CEO leaders at the SVP, EVP and C-suite (or equivalent) levels. The 50 winners chosen for 2021 represent the best of Canadian leadership in five functional areas: Finance; Human Resources; Operations; Sales and Marketing; and Technology. Marketing Technology…

MarTech Interview With George Donovan, Chief Revenue Officer at Allego

George Donovan, Chief Revenue Officer at Allego chats about a few top sales and marketing predictions he has in mind for 2021 while taking us through the core benefits of the Allego platform in this chat: ______ Tell us a little about yourself George…we’d love to hear about your role as CRO at Allego? I’ve been in sales and marketing for over 20 years now and at Allego for almost six of those as the Chief Revenue Officer. I’m what you’d call a sales enablement enthusiast — I love working with new technology and…

Intellicheck Announces Appointments of Senior Vice President Sales and Vice President Marketing

Intellicheck, Inc. , an industry leader in identification verification solutions, announced the appointment of Bruce Ackerman as the Company’s Senior Vice President of Sales and David Andrews as Vice President of Marketing. Intellicheck CEO Bryan Lewis said the appointments of Ackerman and Andrews reflect the company’s continued focus on growth and expansion into new market verticals to drive market share and revenue. “As critical business and consumer needs around identity theft and fraud persist and grow, we will…