For the Sixth Consecutive Year, Video Investment Is up and 94% of Companies Say Videos Are Valuable in Their Daily …
Lucd Partners with BrownStone Advisory for Launch of AI Sales and Marketing Enablement Platform
Lucd and Brownstone Advisory’s AI Sales and Marketing Enablement Platform Will Automate Inside Sales, Outside Sales, CRM Services, Corporate News, …
How Can Marketing Team Up with Sales on Personalization’s ‘Last Mile’?
We recently held our inaugural client event, welcoming Sales and Marketing leadership from some of the largest Sales and Relationship …
Seismic Powers New Gamification Initiatives for Rackspace’s Partner Program
Company taps sales enablement leader to engage partners, provide incentives, and offer consistent content across the entire direct and channel …
TechBytes with Latane Conant, CMO at 6sense
How much has your role at 6sense changed since the time you joined here? When I joined 6sense, the Marketing …
Salesforce Positioned as a Leader in 2019 Gartner Magic Quadrant for CRM Lead Management
Salesforce improves its position on both the ability to execute and completeness of vision axes in the Leaders quadrant compared …
Continued Product And Team Growth At Vertify Attracts Bay Area Investors
With $750k seed round, Vertify to solve the technology misalignment problem between sales and marketing Vertify Inc., the thriving dynamic customer …
Behavioral Scoring in Account-Based Advertising
Account-based marketing (ABM) has been around for over a decade, first introduced by ITSMA in 2004. It was created “to …
Showpad Brings TRANSFORM 2019, the World’s Largest Sales Enablement Conference to London and Chicago
Join hundreds of marketing, sales and sales enablement professionals at TRANSFORM to uncover the latest trends and best practices for …
Leading CRM and Email Marketing SaaS Providers, Hatchbuck, Benchmark, Merge
Benchmark Email and Hatchbuck, leading SaaS (software as a service) providers of sales and marketing solutions, announced they have merged, …
ThriftBooks Hires New Vice President of Sales and Marketing
The world’s largest seller of used books brings accomplished sales and marketing professional to leadership team ThriftBooks, the world’s largest …
MarTech Interview with Robert Humphrey, CMO at SecureAuth
"Putting identity at the center of a consumer or employee journey is critical from both a business and security perspective." …
MarTech Interview with Morag Lucey, CEO at Televerde
"Adoption of CRM will continue to grow as more and more companies recognize its impact on customer retention and loyalty." …
Personalized Customer Experiences Represent Largest Opportunity – and Biggest Challenge – for Sales Enablement, According to Seismic Study
The State of Enterprise Sales Enablement, 2019 Reveals How Organizations Can Improve B2B Sales Enablement Success Amid Buyers’ Increasingly High …
ClearSlide Enables Marketing and Sales Teams with New Insights, Intelligent Search, and Boosted Productivity
With Significant Investment into Artificial Intelligence, Clearslide’s Summer 2019 Release Offers New Innovations to Help Businesses Unlock New Possibilities for …
BoomTown Announces Two New Solutions: Success Assurance and Marketing Central
New solutions will allow clients to enjoy even more ways to fuel their pipelines and ensure no opportunity is left …
TechBytes with Brian Glover, Head of Product Marketing at Marketo
Tell us about your role and the team/technology you handle at Marketo. Sure. I lead the Product Marketing team for …
iFOLIO Honored with Global Excellence Award, Best in Personalized Digital Marketing Solutions – 2019 by AI Global Media
In today’s digital world, buyers are more informed and have high expectations when they interact with a company. It’s critical for …
Grapevine6 Fuels Growth with Appointment of First President and Chief Revenue Officer
Avi Pollock and Brian Cook Join Grapevine6 Executive Leadership Team Grapevine6, the leading social and digital sales engagement platform that accelerates …
MarTech Interview with Kevin Kohn, CEO at iQ Media
"More informed advertising is more meaningful and relevant advertising and that starts and ends with better data." Tell us about …