SiriusDecisions Summit is one of my favorite B2B sales and marketing industry events of the year. After a few days …
Edison Partners Growth Index Reveals 7 Traits of Fast-Growth Tech Companies
Fast Growers Spend More and Hire Faster, with a Disciplined Approach Across the Organization That Sets Them Apart Edison Partners, …
In a Performance-Driven Economy, Customer Acquisition Takes Center Stage
It’s getting harder and harder to relate to John Wanamaker’s famed quote regarding the ROI of advertising. For more than …
Surefire Signs Your Revenue Team Is Disconnected from the Buyer Journey
Today’s B2B revenue teams — encompassing everyone from customer success to sales and marketing — are not in control of …
TechBytes with Ivaylo Bahtchevanov, Head of Data Science, ForgeRock
Tell us about the role and team/technology you handle at ForgeRock. I currently head up our data science initiative, which …
Tequila Shots, Head Shots, And Flu Shots: Thoughts On Kicking The Year Off With A Bang
My favorite week of the year is always sales kick off, commercial kick off, field kick off — whatever you …
Observations from the 2019 Adobe Summit
More than at any other time in history, today’s CMO has a multitude of channels to reach. Forrester has gone as …
MarTech Interview with Ryan MacInnis, Director of Marketing, Notarize
"If you take the process of getting thousands of documents signed and notarized and bring that exclusively online, managed from …
TechBytes with Michael Brackpool, VP Product, Vizia, Brandwatch
Tell us about your role at Brandwatch and the team/technology you handle. I’m lucky enough to be responsible for the …
TechBytes with Mark Gorman, CEO, Matrix Solutions
Tell us about your role at Matrix and the team/technology you handle. My role as CEO at Matrix Solutions is …
TechBytes with Cristina Olmo, VP of Marketing, Wrike
Tell us about your role at Wrike and the team/technology that you handle. I’m the VP of Marketing at Wrike, …
TechBytes with Christopher Golec, CEO, Demandbase
How much has the MarTech around ABM platforms evolved since the wrap on the ABM Innovation Summit 2018? The ABM …
TechBytes with Georgie Charlish, Managing Director, AUNZ, Adstream
Tell us about your role at Adstream and the team/technology that you handle. I have been working at Adstream for …
RollWorks Launches Identification Solution That Determines the Best Targets for Account-Based Sales and Marketing
Rollworks’ New Identification Solution Makes It Easier for B2B Marketing and Sales Teams to Strengthen Their Account-Based Programs RollWorks, a …
TechBytes with Paul Rosenfeld, Chief Marketing Officer, Keap
Tell us about your role at Keap and the team/technology that you handle. As Chief Marketing Officer, I lead our …
Seismic Surpasses 70 Technology Integrations Available to Customers
Integration Capabilities Range from Allowing Sellers to Automatically Personalize Content at Scale to Improving Lead Scoring for Marketers Seismic, the …
TechBytes with John Arnold, VP of Marketing, Sales and Business Development, Intelligent Demand
Tell us about your role at Intelligent Demand and the team/technology you handle. As VP of Marketing, Sales and Business …
Spotify Chooses Placed for Offline Attribution Measurement
Brands That Leverage Spotify for Their Sales and Marketing Initiatives to Benefit with This Partnership Offline attribution is one of …
TechBytes with Michael Kostow, SVP and GM, Salesforce Pardot
Tell us about your vision in ABM and the role it plays in current Marketing-Sales alignment. Sales and marketing is …
TechBytes with Fortuné Alexander, Sr. Director, CX Product Strategy, Oracle
Tell us about your role at Oracle and the team/technology you handle. I lead the Oracle Customer Experience Product Management …