MarTech Series’s Marketing Technology Highlights of The Week: Featuring Vonage, Incode, Hewlett Packard Enterprise and more!

From Incode’s latest acquisition to the latest trends in AI powered martech, catch the latest marketing technology insights and highlights from this weekly highlight:

Marketing Tech Quote-of-the-Week!

To effectively utilize customer insights, it is important to leverage tools that capture and analyze conversational data across various channels. In an era where consumers engage with brands through a wide variety of channels, from chatbots to social media to email to phone, customers expect consistent and attentive interactions across all.

Carlos Aragon, Senior Director, Product Marketing @ Vonage

Marketing Tech Shout-out of-the-Week!


Vonage provides unified communications, contact centers and programmable communications APIs, built on the world’s most flexible cloud communications platform. 

Top MarTech News of The Week: 10th to 14th June

MarTech QnA with the Expert

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Generally, the top issues facing B2B tech marketing center on data (something that impacts all marketers today). This includes the quality of data, integration of multiple data sources, data privacy and security, etc. Cross-channel attribution is also a big challenge and needs to be completely rethought.

-Seth Nesbitt, CMO @ Zuper


MarTech Articles on Email marketing, AI in martech, First-party data and more!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 204: Website Personalization Best Practices with David Brutman, Chief Product Officer, Co founder of Folloze

Episode 203: Sales Trends Dominating 2024 with Andy Kankula, Vice President of Business Development at Sion Power

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