Browsing Tag

B2C brands

Olo Appoints Zuhairah Scott Washington and Russell Jones to Board of Directors

Olo, the leading on-demand e-commerce platform for the restaurant industry, announced the appointment of Zuhairah Scott Washington and Russell (Russ) Jones to its Board of Directors, effective immediately. “We are thrilled to welcome Zuhairah and Russell to the Board of Directors and know they will serve as invaluable advisors to Olo based on their extensive experience,” said Noah Glass, Founder & CEO of Olo. “These two business leaders are highly qualified additions to our Board, and their insights will be…

Yes Marketing Joins Forces with Adobe to Provide Leading Technology Combined with White Glove Agency, Implementation, and Program Management…

Adobe to Power Yes Marketing's Enhanced Technology Capabilities as the Leading Multichannel Marketing Service Provider Evolves Its Offering for Prospective and Existing Customers Yes Marketing announced that it is advancing its relationship with Adobe. The newly enhanced relationship will include a unique value proposition for brands who will benefit from white glove agency, implementation and program management services from Yes Marketing paired with the advanced capabilities of Adobe Campaign, the industry's leading…

Maropost Offers Access to Return Path’s Comprehensive Email Deliverability Tools

New Partnership Strengthens Email Performance Within Data-Driven Customer Engagement Programs Maropost, the unified platform that simplifies customer engagement for B2C brands and retailers, and leading email solutions provider Return Path, have partnered to offer Maropost customers access to Return Path’s email deliverability solutions platform. The partnership will allow Maropost to offer custom pricing and packaging for customers who want access to the most comprehensive source of data on email performance. Additional…

LiveRamp Collaborates with Marketo to Deliver Personalized and Seamless Digital Experiences

Marketo Customers Now Able to Leverage IdentityLink™ to Connect First-Party Data to Digital Advertising Efforts LiveRamp – a leading identity platform for powering exceptional experiences – announced its partnership with Marketo, an Adobe company, to leverage IdentityLink from within Marketo. Starting, Marketo users can connect their first-party customer data to the broader digital advertising ecosystem, enabling marketers to create more precise and secure target lists. Through this integration, Marketo and LiveRamp come…