MadHive

MadHive Donates Open Source Cryptographic Toolset For OpenRTB To Consortium AdLedger, the non-profit consortium building open standards that leverage blockchain and cryptography in digital advertising, announced its CryptoRTB protocol to address widespread industry problems. The open-source technology injects cryptographic tools such as digital signatures into OpenRTB protocol to identify illegitimate ad supply, create a verifiable chain of custody, and create mechanisms for data access and validation for the digital…

Independent Audit Verifies MadHive’s Internal Controls and Processes MadHive, the full-stack OTT advertising solutions company, announced that it has completed its SOC 1, SOC 2, and SOC 3 audits. This attestation verifies that MadHive has the proper internal controls and processes in place to deliver high-quality services to its clients. KirkpatrickPrice, a licensed CPA firm, performed the audit and appropriate testing for MadHive’s SOC 1 and SOC 2 audits. Pursuing these attestations within a year is an impressive…

Next-Generation Local OTT Reach Extension, Fraud Detection Offerings Attract Former Senior Executive From VideoAmp, Viacom, OpenAP MadHive, the full-stack OTT advertising solutions company, announced that Brian Lin has joined the team as Chief Product Officer. This comes on the heels of MadHive’s local reach extension products gaining significant traction, resulting in explosive growth in revenue and expanded partnerships with broadcast giants. “OTT and local are an integral part of the marketing mix, but the industry…

Only 6% of Brands, Agencies, Publishers Are Satisfied With Current Digital Ecosystem; 92% Believe There Is Need for Industry-Wide Standardization; 83% Believe Cryptography Can Be Used To Create Transparencies And Efficiencies AdLedger, the research consortium developing the global standards for the application of innovative technologies in digital media, released a study showing only 6% of brands, agencies, and publishers are satisfied with the current digital advertising ecosystem. Additionally, 92% of respondents believe…

Study Shows Brands, Agencies And Publications Are Suffering From Vendor Overload, Point-Based Solutions Unable To Solve Underlying Industry Problems Marketers On Average Use 28 Advertising And Marketing Technologies; Will Add 8 New Technologies Next Year; 70% Think They Will Have Even More In Three Years The convoluted digital advertising supply chain has been under the microscope since P&G’s Marc Pritchard called on the industry to clean up its act, but according to marketers it hasn’t gotten any better. A recent…

Consortium Releases White Paper With Extensive Insights From The Hershey Company, Reprise/IPG Mediabrands, Hearst Television, MadHive, and Beachfront Media AdLedger, the non-profit research and development consortium building and implementing the blockchain and cryptography standards for digital media, today announced a collaborative white paper on fraud in the OTT ecosystem. The report features extensive insights from MadHive, Reprise/IPG Mediabrands, Hearst Television, The Hershey Company and Beachfront Media. “OTT…

Ad Platform Known for Powering OTT Advertising for Station Groups Integrates Data from 11 Million Smart TVs to Deliver the First Local TV Market Solution at National Scale MadHive, the advanced TV advertising solutions company best known for delivering evidence-based accountability with cryptography, today announced a strategic relationship with Inscape, the leading provider of smart TV viewing data. Integrating Inscape’s glass level TV viewing data from more than 11 million smart TVs into MadHive’s proprietary AI…

TEGNA’s Premion Leveraging MadHive's Cryptography, AI and Blockchain Advertising Innovations to Sharpen Audience Targeting MadHive, the technology company best known for innovations in cryptography and advertising, launched a suite of technologies designed to address the biggest threats to the advertising industry — the issues of trust, transparency, fraud and brand safety. “Publishers, brands and agencies alike have been living in the Advertising 1.0 ecosystem — what we call the ‘Guess Economy’ — dealing with issues…

Blockchain And Cryptography Solutions Company Brings On Former Comcast And MediaMath Executives To Bolster Team On The Heels Of Omnicom Proof-Of-Concept MadHive and MAD Network, the cross-platform blockchain and cryptography solutions networks for the advertising industry, announced that it is bringing on Ryan Reed as VP of Product Management and Joey Hyche as SVP of Client Services. This announcement comes on the heels of MAD Network launching a proof-of-concept project with Omnicom and a major EMEA client. “We’re not…