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Product Marketing

Traction Guest Expands Executive Bench With Appointment of Roger Beharry Lall to Vice President of Product Marketing

Traction Guest, a global leader in cloud-based solutions for enterprise visitor management systems (VMS), announced the appointment of Roger Beharry Lall as Vice President of Product Marketing. With over 20 years’ experience leading high-growth marketing organizations at B2B tech companies, Beharry Lall brings extensive knowledge about product positioning, sales enablement, research/marketing analysis, and global go-to-market strategy. His background includes leadership positions at Think Research, Adlib Software,…

Navigating a Sea of Martech? 4 Tips For Charting Your Course in 2020

Facebook and Google have dominated the advertising ecosystem for many reasons in recent years, one of which has been beneficial to marketers: they make it extremely easy to run campaigns. From ad buying to targeting and campaign measurement, they give marketers everything they need all in one place. But this simplicity comes at a price. Facebook and Google only account for 34% of time spent online, meaning campaigns on these platforms only reach a fraction of your audience. What makes this realization hard to grapple with…

13 Top MarTech CMOs Tips to a Successful New Product Launch

Successfully launching a product is quite an endeavor even under perfect market conditions. Under the harsh economic reality of the global COVID-19 pandemic, it has become a considerable challenge. However, even during the current crisis, there are ways for you to effectively introduce new products to the market. I am a strong advocate of data-driven marketing, having a clear analysis of the target market and consumer is a fundamental aspect for a new product launch. Mapping and analyzing market shifts and trends helps…

iClick Interactive Presents Secrets of Adopting Data-Driven Marketing

 iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China recently presented a keynote speech on data-driven marketing in China at the Product Marketing Alliance's Product Marketing Festival in APAC. Held from July 29 to July 30, 2020, the event is the world's first and only online festival dedicated to product marketing in the Asia Pacific region. During the presentation, iClick's Senior Product Director, Sarah Yong outlined the challenges faced by brands to…

TechBytes with Leah Walters, Head of Communications at monday.com

Hi Leah, tell us about the role and team you handle at monday.com. I am the Head of Communications at monday.com, a work OS where teams create and shape workflow apps in minutes to plan, run, and track their processes, projects, and operations. One of the most amazing things about working at monday is that it’s a truly collaborative environment where irrespective of your role, you can get involved in just about anything you want to. All of our company data is available for everyone to see and be empowered to jump into any…

Revionics Marketing Team Continues Growth with Addition of Product & Customer Marketing Lead

With more than two decades of experience in technology go-to-market strategy and planning, Suzy Meriwether joins core team driving new business growth and customer support Revionics, a provider of retail pricing, promotions, markdowns and advanced analytics solutions, today announced the hiring of Suzy Meriwether as director of product marketing. Meriwether is a portfolio marketing leader with more than 20 years of experience creating and executing go-to-market plans that drive revenue for technology companies of all…

Acquia Appoints New Leadership Team Members

Digital Experience Leader Adds New Head of Engineering, Chief Information Security Officer, and SVP of Product Marketing to Further Platform Innovation Digital experience company Acquia today announced the appointment of three longtime technology professionals to executive roles leading engineering, information security and product marketing. Former Continuum executive John Mandel comes to Acquia as the Head of Engineering; prior Pega (formerly PegaSystems) executive Robert Former assumes the role of Chief Information…

MarTech Interview with Cindy Zhou, CMO at LogRhythm

"We can get to personalization at scale through AI and ML, which can lead to better engagement with our customers and partners." Hi Cindy, tell us about your journey into Marketing and Sales technology. I’ve been in Marketing for longer than I want to admit and have held every role in Marketing — from Product Marketing to Corporate Marketing, and later Sales operations. I can genuinely say, “I’ve done that job!” The evolution of Marketing to a data-driven, revenue engine fueled the need to be a technologist. I love…

MarTech Interview with Johanna Bauman, Chief Marketing Officer at PubMatic

"Programmatic advertising is becoming a key driver of monetization for publishers across devices, with mobile apps and OTT publishers increasingly embracing programmatic strategies." My Journey in Tech Hi Johanna. Tell us about your journey into Marketing Technology and how you arrived at PubMatic.  I am a data-driven marketer at heart, and the tech industry gives me the opportunity to marry the analytical and artistic sides of my brain in order to tell engaging stories about our products and services. There are few…

MarTech Interview with Tiago Paiva, CEO at Talkdesk

"The era of an unintelligent contact center is over and, for that reason, AI must be the core of a contact center operation." Tiago, tell us about your role and journey into technology. I started Talkdesk right after college. I was 24-years-old and had just completed my Master’s in Engineering. My life eight years ago in Portugal was much different than it is now; I was working from my parents’ house, trying to find a way to make money to support myself. One day, I heard of a San Francisco-based company giving away…

LinkedIn Veteran Doug Camplejohn Joins as EVP & GM of Salesforce Sales Cloud

The global leader in martech, Salesforce has tapped Doug Camplejohn as its new EVP and GM of Sales Cloud CRM. Doug will lead the next phase of innovation in Sales Cloud CRM products at Salesforce. The new EVP Sales Cloud updated his LinkedIn profile to announce the transition. By hiring Doug Camplejohn, Salesforce has proved again its product development and customer acquisition plans for 2020-2025. The CRM maker intends to further fortify its security measures and IT preparedness that is central to the Cloud and SaaS…

The Next Level of Permission Marketing: Zero Party Data

Ten years ago, Seth Godin’s book “Permission Marketing” changed the way we think about developing relationships with our customers. Today, the noisy atmosphere and constant concerns of data privacy call again for a new paradigm, a new way where marketers and consumers work together to craft better Marketing and Communication experiences. The idea that is ushering in this new change is Zero Party Data, the newly named data source that refers to consumers telling brands how and when they want to be communicated with. Zero…

SnapLogic Appoints Dayle Hall as Chief Marketing Officer

Seasoned B2B Executive to Build and Lead Innovative Marketing Initiatives as Self-Service Integration Leader Accelerates Growth and Expansion SnapLogic, provider of the #1 Intelligent Integration Platform, announced that it has named Dayle Hall as its new Chief Marketing Officer (CMO). Hall, who brings two decades of success building and scaling marketing organizations for high-growth technology companies, will lead the company’s global marketing initiatives including: branding and digital marketing, corporate…

Aventi Group Announces New Partner to Support Clients’ Growing Social Media Needs

Aventi Group LLC, the world's first on-demand product marketing agency, is pleased to announce the addition of Avery Horzewski as a partner. Avery joins Aventi as Partner effective December 18, 2019, to help further fuel the agency's growth and transformation. "Our clients are investing in social media and digital campaigns now more than ever, as tech buyers prefer to engage online well before any interaction with sales professionals. Avery has been a pioneer and leading voice in social media and content strategy a decade…

LiveIntent Taps MediaMath Vet Jessica Muñoz as VP of Product Marketing

Supercharged Product Marketing Services Will Power LiveIntent’s Platform and Identity Business LiveIntent, the people-based marketing platform powered by the email address, announced the appointment of industry veteran Jessica Muñoz as VP of Product Marketing. Muñoz comes to LiveIntent after serving as the Director of Product Marketing at MediaMath, where she oversaw the company’s  suite of Intelligence products, including the launch of Intelligent Bidder (co-developed with the IBM Watson Marketing team). Prior to…

MarTech Interview with Donna Parent, CMO at EZShield +IdentityForce

"We’re seeking new technologies, strategic partnerships, and innovative strategies that will continue to help us grow and deliver increased results." Tell us about your role and how you got here. What made you join IdentityForce and now EZShield + IdentityForce? I fell in love with Marketing shortly after joining a small high-tech start-up as an Event Manager. Each position thereafter provided me with various opportunities to get engaged with PR, Product Marketing, Demand Generation, Content Marketing, and Marketecture –…

Agency Veteran Joao Machado Joins Sabio’s SVP of Product Marketing

Sabio, the media and technology company behind App Science, a proprietary machine learning platform that pairs observations of consumer behavior to corresponding data to inform marketing decisions, announced the appointment of Joao Machado to the position of SVP of Product Marketing. In this newly created position, Machado will be responsible for developing compelling go-to-market initiatives and sales enablement programs and productizing Sabio's solutions. He will report directly to Sabio's CEO, Aziz Rahim. Commenting on…

MarTech Interview with Ed Breault, Head of Marketing, Aprimo

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us about your role and how you got here? What inspired you to join Aprimo? As VP, Head of Marketing at Aprimo, I drive the market strategy and operations, including all paid/owned/earned media, brand experience, product marketing, marketing, PR, Demand Gen, and the rebirth and growth of the company. Before Aprimo, I worked in complex data in the nuclear energy field, then…

Braze Hires Former Bazaarvoice Executive as CMO, Former Marketo Chairman and CEO to Join Board of Directors

Sara Spivey to Lead the Company's Global Marketing Programs in New Role; Phil Fernandez to Bring Unique Industry Experience to Board of Directors  Braze, the leading global customer engagement platform, announced the appointments of Sara Spivey as chief marketing officer (CMO) and Phil Fernandez to its board of directors effective. "As Braze enters our next phase of maturity, we're bringing on senior leaders who have shown success at every level of high-growth startups," said Bill Magnuson, cofounder and CEO…