Browsing Tag

Product Marketing

Viant Appoints Rasika Narang to New Role of Senior Vice President of Marketing

Viant Technology Inc. , a leading people-based advertising software company, announced the appointment of Rasika Narang to the newly created role of Senior Vice President of Marketing. Narang will oversee Viant’s brand and go-to-market strategy along with leading the growth marketing, product marketing and creative services teams. Marketing Technology News: Samba TV and 605 Partner To Create An Unparalleled Omniscreen Addressable TV Footprint “We are thrilled to add an executive of Rasika’s caliber to Viant. She is a…

SIOS Technology Promotes Margaret Hoagland VP, Global Marketing

SIOS Technology Corp., an industry leader in application high availability and disaster recovery, announced the promotion of Margaret Hoagland, VP, Global Marketing, responsible for leading SIOS’ global marketing strategy and managing the execution of the full range of corporate, product and marketing communications, that support the adoption and utilization of SIOS solutions. Previously, Margaret served as SIOS’ Director of Product Marketing. Margaret brings more than 15 years of experience in the high availability…

Orchid Agency, a Silicon Valley Marketing Agency Focused on Growing Early Stage, B2B Startups

Orchid Agency, a new Silicon Valley marketing agency, launched extended services focused on accelerating growth for early-stage, business-to-business (B2B) tech startups. The firm delivers specialized, innovative and modern marketing s ervices to pre-series A startups. The company's broad portfolio of marketing services is tailored towards the needs of each client. From product marketing, messaging and positioning, brand development, marketing automation, website development, demand generation, sales…

Sappington Names Mike Tenhulzen Product Marketing Strategist

Sappington, a leading technology marketing firm with headquarters in Seattle, WA, today announced the appointment of Mike Tenhulzen as Product Marketing Strategist. In his new role, Tenhulzen will support the marketing lifecycle needs of Sappington’s enterprise technology clients with thought leadership, content strategy, research, and product marketing initiatives. Sappington, a leading technology marketing firm with headquarters in Seattle, WA, today announced the appointment of Mike Tenhulzen as Product…

Hoylu Welcomes Eugene Feldman as the VP of Marketing

Hoylu, a leader in visual collaboration solutions for distributed teams, announces Eugene Feldman joining the company as VP of Marketing effective today. Feldman comes from Salesforce where he most recently served as Senior Manager of Product Marketing. Over the course of his career, Feldman served in several senior roles in marketing, strategy, and analytics in the SaaS industry. Feldman will focus on growing Hoylu’s SaaS business worldwide. Marketing Technology News: Vertex Welcomes Sal Visca as Chief Technology Officer…

Quality Products Logo Survey: Most Catchiest, Annoying, Hated, Misheard Advertising Jingles Ranked

What's the common entity between a slogan, a piece of music, and a logo? It's the quick recognition and the immediate attention from the brain towards it. In advertising, we hear jingles that rhyme, which tries to associate the best possible connection of a brand to the customers. It doesn't matter whether it is annoying, pleasing, or happy, a strategically designed jingle can get stuck inside the mind of the consumers, whether they want it to not. And whether people love them or despise them, there's no denying that…

Traction Guest Expands Executive Bench With Appointment of Roger Beharry Lall to Vice President of Product Marketing

Traction Guest, a global leader in cloud-based solutions for enterprise visitor management systems (VMS), announced the appointment of Roger Beharry Lall as Vice President of Product Marketing. With over 20 years’ experience leading high-growth marketing organizations at B2B tech companies, Beharry Lall brings extensive knowledge about product positioning, sales enablement, research/marketing analysis, and global go-to-market strategy. His background includes leadership positions at Think Research, Adlib Software,…

Navigating a Sea of Martech? 4 Tips For Charting Your Course in 2020

Facebook and Google have dominated the advertising ecosystem for many reasons in recent years, one of which has been beneficial to marketers: they make it extremely easy to run campaigns. From ad buying to targeting and campaign measurement, they give marketers everything they need all in one place. But this simplicity comes at a price. Facebook and Google only account for 34% of time spent online, meaning campaigns on these platforms only reach a fraction of your audience. What makes this realization hard to grapple with…

13 Top MarTech CMOs Tips to a Successful New Product Launch

Successfully launching a product is quite an endeavor even under perfect market conditions. Under the harsh economic reality of the global COVID-19 pandemic, it has become a considerable challenge. However, even during the current crisis, there are ways for you to effectively introduce new products to the market. I am a strong advocate of data-driven marketing, having a clear analysis of the target market and consumer is a fundamental aspect for a new product launch. Mapping and analyzing market shifts and trends helps…

iClick Interactive Presents Secrets of Adopting Data-Driven Marketing

 iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China recently presented a keynote speech on data-driven marketing in China at the Product Marketing Alliance's Product Marketing Festival in APAC. Held from July 29 to July 30, 2020, the event is the world's first and only online festival dedicated to product marketing in the Asia Pacific region. During the presentation, iClick's Senior Product Director, Sarah Yong outlined the challenges faced by brands to…

TechBytes with Leah Walters, Head of Communications at monday.com

Hi Leah, tell us about the role and team you handle at monday.com. I am the Head of Communications at monday.com, a work OS where teams create and shape workflow apps in minutes to plan, run, and track their processes, projects, and operations. One of the most amazing things about working at monday is that it’s a truly collaborative environment where irrespective of your role, you can get involved in just about anything you want to. All of our company data is available for everyone to see and be empowered to jump into any…

Revionics Marketing Team Continues Growth with Addition of Product & Customer Marketing Lead

With more than two decades of experience in technology go-to-market strategy and planning, Suzy Meriwether joins core team driving new business growth and customer support Revionics, a provider of retail pricing, promotions, markdowns and advanced analytics solutions, today announced the hiring of Suzy Meriwether as director of product marketing. Meriwether is a portfolio marketing leader with more than 20 years of experience creating and executing go-to-market plans that drive revenue for technology companies of all…

Acquia Appoints New Leadership Team Members

Digital Experience Leader Adds New Head of Engineering, Chief Information Security Officer, and SVP of Product Marketing to Further Platform Innovation Digital experience company Acquia today announced the appointment of three longtime technology professionals to executive roles leading engineering, information security and product marketing. Former Continuum executive John Mandel comes to Acquia as the Head of Engineering; prior Pega (formerly PegaSystems) executive Robert Former assumes the role of Chief Information…

MarTech Interview with Cindy Zhou, CMO at LogRhythm

"We can get to personalization at scale through AI and ML, which can lead to better engagement with our customers and partners." Hi Cindy, tell us about your journey into Marketing and Sales technology. I’ve been in Marketing for longer than I want to admit and have held every role in Marketing — from Product Marketing to Corporate Marketing, and later Sales operations. I can genuinely say, “I’ve done that job!” The evolution of Marketing to a data-driven, revenue engine fueled the need to be a technologist. I love…

MarTech Interview with Johanna Bauman, Chief Marketing Officer at PubMatic

"Programmatic advertising is becoming a key driver of monetization for publishers across devices, with mobile apps and OTT publishers increasingly embracing programmatic strategies." My Journey in Tech Hi Johanna. Tell us about your journey into Marketing Technology and how you arrived at PubMatic.  I am a data-driven marketer at heart, and the tech industry gives me the opportunity to marry the analytical and artistic sides of my brain in order to tell engaging stories about our products and services. There are few…

MarTech Interview with Tiago Paiva, CEO at Talkdesk

"The era of an unintelligent contact center is over and, for that reason, AI must be the core of a contact center operation." Tiago, tell us about your role and journey into technology. I started Talkdesk right after college. I was 24-years-old and had just completed my Master’s in Engineering. My life eight years ago in Portugal was much different than it is now; I was working from my parents’ house, trying to find a way to make money to support myself. One day, I heard of a San Francisco-based company giving away…

LinkedIn Veteran Doug Camplejohn Joins as EVP & GM of Salesforce Sales Cloud

The global leader in martech, Salesforce has tapped Doug Camplejohn as its new EVP and GM of Sales Cloud CRM. Doug will lead the next phase of innovation in Sales Cloud CRM products at Salesforce. The new EVP Sales Cloud updated his LinkedIn profile to announce the transition. By hiring Doug Camplejohn, Salesforce has proved again its product development and customer acquisition plans for 2020-2025. The CRM maker intends to further fortify its security measures and IT preparedness that is central to the Cloud and SaaS…

The Next Level of Permission Marketing: Zero Party Data

Ten years ago, Seth Godin’s book “Permission Marketing” changed the way we think about developing relationships with our customers. Today, the noisy atmosphere and constant concerns of data privacy call again for a new paradigm, a new way where marketers and consumers work together to craft better Marketing and Communication experiences. The idea that is ushering in this new change is Zero Party Data, the newly named data source that refers to consumers telling brands how and when they want to be communicated with. Zero…

SnapLogic Appoints Dayle Hall as Chief Marketing Officer

Seasoned B2B Executive to Build and Lead Innovative Marketing Initiatives as Self-Service Integration Leader Accelerates Growth and Expansion SnapLogic, provider of the #1 Intelligent Integration Platform, announced that it has named Dayle Hall as its new Chief Marketing Officer (CMO). Hall, who brings two decades of success building and scaling marketing organizations for high-growth technology companies, will lead the company’s global marketing initiatives including: branding and digital marketing, corporate…