customer insights

Kount, the leader in identity trust and digital fraud protection, today announced a partnership with Snowflake, provider of Data Cloud, to offer actionable customer insights via Snowflake Data Marketplace. This new product, called Data on Demand, is the industry’s first private data warehouse enriched with insights from Kount’s Identity Trust Global Network, powered by advanced artificial intelligence and machine learning. Hosted by Kount and fueled by Snowflake, Data on Demand gives enterprises the unprecedented ability…

Topbox signs on leading brands in record third quarter, underscoring importance of omnichannel CX analytics in meeting customer expectations Topbox, makers of enterprise customer experience analytics software, today announced continued accelerating growth in 2020, driven by market demand, significant customer wins, and expanded use of its solution across its entire customer base. “As brands adapt to rapidly changing consumer expectations this year, the ability to understand and anticipate customer behaviors, and make…

Power Digital announced its acquisition of DataQ, the premiere customer activation, and targeting technology tool. Fueled by proprietary algorithms and advanced extract, transform, and load (ETL) technology, DataQ helps clients maximize the lifetime value of their customer base through in-depth insights. These unique findings allow the brand to increase purchase frequency, reduce customer churn, and find customers similar to their most valuable clientele. Marketing Technology News: Wunderkind Acquires SmarterHQ "With the…

DataOceans LLC, a leading customer communications management (CCM) platform, announced that Scott Frey has joined its Advisory Board. Mr. Frey is the founder and CEO of PossibleNOW, a leading provider of customer insights, enterprise consent, and preference management solutions, and direct marketing compliance. He also serves as the President and Chief Executive Officer for PossibleNOW’s wholly owned subsidiary, CompliancePoint. PossibleNOW began by helping companies execute successful marketing campaigns while maintaining…

Episerver, a leader in the Gartner Magic Quadrant for Digital Experience Platforms, announced that it has completed its acquisition of Optimizely, the leader in experimentation and optimization. With Optimizely, Episerver is an industry powerhouse able to optimize every customer touchpoint across the entire user journey and strongly positioned to lead in the estimated $20B digital experience market. The combined company enables customers to do more testing, in more places, with greater ease than ever before. With the…

Integrated solution will enable deep contextualization of structured and unstructured data from multiple sources Alida (formerly Vision Critical), creator of the world’s first CXM (customer experience management) and insights platform, and Stratifyd, a data analytics company that uses artificial intelligence (AI) to uncover and predict human experience, have signed a partnership agreement that will enable Alida customers to harness the power of multiple data sources to easily reveal and understand their customers’ truth.…

dunnhumby, the global leader in customer data science, announced the appointment of Andres Hernández to Head of Colombia. Hernández will focus on strengthening relationships between retailers and brands in Colombia and reports directly to Simon Jury, Head of Latin America for dunnhumby. Marketing Technology News: InsightSquared Brings Its Revenue Intelligence Platform to HubSpot "We are extremely pleased to announce that Andres Hernández has joined dunnhumby and is leading our team in Columbia," said Jury. "With…

New study finds social’s value extends far beyond posting, suggesting organizations take a more strategic approach Hootsuite released its Social Transformation Report, an in-depth analysis of how a powerful social media presence can lead to organizational transformation—especially relevant in the fast-changing global landscape of 2020. The report, developed in partnership with Altimeter Group, reveals that when social media is widespread and integrated across the organization, as a tool to build strong relationships, the…

 Maru Group (‘Maru’), the global technology-enabled market research and customer insights company, have announced the launch of Maru/HUB Conversational AI, an intelligent, device-agnostic feedback tool. Developed directly as part of Maru/HUB, Maru’s global proprietary ecosystem, researchers and marketers can now combine conversational feedback with Maru’s existing research technologies and traditional survey approaches for a wider, more holistic understanding of consumer response. Available across key mobile messaging…

Just in time for small and midsize businesses that are adapting their strategies after a rough first-half of 2020, Tally Street announces a $750,000 Series Seed investment to expand its customer analytics and revenue operations offerings. Tally Street’s solution is built for B2B companies who want to retain customers, grow repeat business, and minimize customer credit risk. CEO Brian Suthoff was inspired to start Tally Street after building both a VC-backed, mobile analytics and marketing company, which was recently…

Agillic A/S, the Copenhagen-based marketing automation Software-as-a-Service (SaaS) company announces, that it has recruited Bent Faurskov who will become new CFO of the Company. Bent Faurskov will lead the financial area and support the business development activities in the continued growth and internationalisation of Agillic. Bent Faurskov will take up the position as new CFO of the Agillic on 1 September 2020 and join the Company's management team. Bent Faurskov ta customer insightskes over the position from Christian…

Investment to accelerate the next stage of rapid CXM growth Vision Critical, a continuous customer insights solution provider, has received US$20 million in growth debt from Vistara Capital Partners. The investment will expedite Vision Critical's aggressive growth strategy and ambitious roadmap centered around delivering a market-leading Customer Experience Management (CXM) and insights platform. "As customer retention becomes even more imperative in today's dynamic environment, Vision Critical's ability to allow…

1Q, a leading market research and customer engagement platform, announced an offer to run customized surveys on behalf of media outlets at no cost through the remainder of 2020 on its nationwide platform of more than one million members. In light of economic challenges presented by the pandemic, 1Q's first-of-its-kind effort is aimed at supporting the essential reporting of journalists in the news media industry, particularly those impacted by staff reductions and budget cuts. 1Q's platform is the preferred customer…

Companies using revenue intelligence tools are more than twice as likely to significantly exceed revenue goals Business leaders are increasingly recognizing the need to go beyond Customer Relationship Management (CRM) to maximize their sales results. A Forrester Consulting study published today reveals that companies using revenue intelligence to supplement traditional CRM are more than twice as likely to significantly over-perform their sales goals as compared to companies lagging on adoption of revenue intelligence…

New certification courses designed by XM experts will help business professionals with career advancement and provide innovative ways to take their experience management programs to the next level Qualtrics, the leader in customer experience and creator of the experience management (XM) category, announced a new XM certification program that will help business professionals build their experience management expertise and master the Qualtrics XM Platform™. Individuals can study the online certification course content,…

Company announces strategic partnership with industry leaders Microsoft and Adobe to launch second phase of digital transformation at the intersection of health and technology Walgreens Boots Alliance, Inc., announced an expansion of its strategic partnership with Microsoft and Adobe to launch a world-class digital experience and customer insights platform to deliver personalized healthcare and shopping offerings. It will provide Walgreens and Boots customers with products and services from its global pharmacy and retail…

Lytics View combines the right data + the right data science to shorten time to value for marketers using Lytics’ CDP technology Lytics, the customer data platform (CDP) built for marketing teams, improves your business performance by connecting the right data to Lytics’ powerful AI engine. The company announced the launch of its new product, Lytics View. Lytics View accelerates the time to value of the Lytics Customer Data Platform through a streamlined onboarding process resulting in marketer’s having access to…

BlueVenn, the multi award-winning Customer Data Platform and Journey Orchestration vendor, has announced that Infobase, America's leading cloud-based subscription provider of educational content through high-quality video and database resources to colleges and universities, K-12 schools and enterprises, has chosen its multi-channel marketing technology to improve customer insights across the business, and empower the marketing team with the tools to create highly personalized cross-channel marketing campaigns. The deal…

Vision Critical, a continuous customer insights solution provider in the Customer Experience Management (CXM) space, today announced it has appointed Steve Winter to its Board of Directors effective, June 3, 2020. A strategic global business software executive with more than 30 years of experience, Winter is Chief Revenue Officer at Coupa Software, a global SaaS leader in Business Spend Management. He is also a member of the Board of Directors for Ziosk. Marketing Technology News: Leading Contextual Advertising Company…

Mutual emphasis on seamless traveler experiences and collaboration to bring Klook's FiT audience and its mobile and content marketing strengths to more North American operators Redeam, the leading and only independent global connectivity stack with digitized channel management and voucher redemption/reconciliation solutions for the Experiences industry, and Klook, a world-leading travel activities and services booking platform, today announced a joint partnership to bring new marketing reach and guest bookings to North…