Customer Data Platforms (CDPs) are everywhere. The new ‘darling’ of the MarTech stack. The promise of finally being able to …
Back by Popular Demand: How are Teens Behaving in 2019?
Fuse, a marketing agency specializing in reaching teens and young adults, has released a new report on teens. At the start …
New Research Reveals That Understanding Customer Emotions is a Key Driver of Business Predictability for Brands
Study commissioned by FocusVision shows feeling is 1.5x more impactful in influencing purchasing decision and brand loyalty than any other …
Zappi Launches New Creative Digital Tool to Improve In-Context Advertising Insights
Zappi, the leading provider of automated market research and customer insights to large global enterprises, announced the launch of Zappi …
The State of Customer Service in 2019: Global Brands Give Their Insights
With customer expectations evolving at a rapid rate, customer service strategy/delivery is increasingly being seen as an integral part …
Hole in the eWallet: Mobile Payment Apps Face Significant Challenges Engaging, Retaining Users, Shows CleverTap Benchmark Report
With 77 Percent Average Churn, Immediate Value and Superior Customer Experience Become Critical Competitive Differentiators Mobile marketing engagement and analytics …
Americans Attracted To Entertainment On Social Issues, But Frustrated By Opportunities To Take Action: Survey
Veteran Hollywood Insiders Ric Robertson, Jonathan Taylor Announce New Offering With Advocacy Agency Tiller, LLC to Help Entertainment Companies Maximize …
The 10 Most Popular Things for Teens in 2019
Fuse, a marketing agency specializing in reaching teens and young adults, has released a new report on teens. At the start …
Evergage Named a Strong Performer Among Experience Optimization Platforms by Independent Research Firm
1-To-1 Personalization and Customer Data Platform Company Recognized for Strengths in Behavioral Targeting and Recommendations, as Well as High Customer …
Linkfluence Launches Linkfluence Search – Introducing the Easiest Search Engine for Discovering Market Trends and Brand Insights
Accessing the Latest Trends, Buzz and New Influencers from Paris to Shanghai Is Now Possible with Linkfluence Search Linkfluence, leader …
Cloud Optik Leverages Big Data and Business Intelligence for Deeper Customer Insights
Cloud Optik Launches SmartProfile to Help Service Providers Use Data to Enhance Customer Experiences and Create More Meaningful Messages to …
CallRail Launches AI-powered Call Highlights Feature for Improved Reporting and Analytics
Call Highlights is an AI-Driven Feature Proactively Recommends Additional, Customized Keywords Helping Marketers Better Understand Why Customers Are Picking up …
Amperity Closes $28 Million Series B Round of Financing Led by Tiger Global
Additional Funding Will Help The Company Accelerate Product Development And Go-To-Market Efforts Amperity, the world’s only Intelligent Customer Data Platform, …
New Study Reveals Brands Fail to Use Customer Data to Deliver Personalized Digital Experiences
Sitecore Research Finds That Brands Aren’t Equipped To Turn Customer Data Into Strategies That Drive Customer Loyalty Sitecore, the global …