customer insights

The Chief Marketing Officer (CMO) Council, produced in partnership with Televerde, published a new report, "Rising Above The Fray: How Marketers Can Right The Revenue Ship." The new report details how the self-reliant buyer and a chaotic, digital-first customer journey have flipped much of the sales action to the top of the funnel, making marketers responsible for nearly half of a company's revenue. Yet scarce resources, mediocre data skills, and a skeptical CEO threaten to undermine marketing's efforts. Marketing…

Glassbox, the leading Digital Experience analytics provider for web and mobile applications, announced a partnership with Match-Maker Ventures (MMV), a global firm that specializes in matching leading corporations with best-in-class high-growth technology companies. The partnership is part of Glassbox’s strategic global expansion plans and will assist Glassbox in bringing their pioneering customer experience solutions to the world’s largest corporations. Marketing Technology News: New Benchmarking Tool Released To…

Contentsquare, the only complete experience analytics platform is partnering with Dutch eyewear specialist Ace & Tate to help sustain the brand’s digital momentum, and optimize the omnichannel customer journey. “With eyewear, it’s a very high-touch product,” said Sheri Kruzel, Lead Product Manager at Ace & Tate. “You want to feel the product, try it on your face, know that the size fits well. There are lots of services you can start to implement like virtual try-on, home-try-on, style advice – but you really…

As AI matures and adoption increases across all industries, especially the insurance industry, new capabilities are surfacing that will increase the value of AI systems to claims operations. This article examines how key technology advancements will help address lingering needs. AI’s benefits have been touted broadly for years, but it has taken a bit longer for AI to reach the insurance industry. Over the past two years, the implementation of AI systems has seen a sharp uptick, however, particularly when applied to claims…

As technology continues to advance, so does a customer’s expectations. As most of them are accustomed to overflowing inboxes filled with offers from their favorite brands, they expect more from the emails they receive. So, how can you still use email marketing to stand out from the crowd? A successful email marketing strategy will encourage signups to your product, generate website traffic, and improve your ROI. This is supported by research, which shows that for every $1 you spend on email marketing, you can expect an…

Company secures 11 honors, including being named a Grand Stevie Winner at annual event, underscoring Druva’s best-in-class customer experience Druva Inc., the leader in Cloud Data Protection and Management,  announced it has received 11 awards as part of the 2021 Stevie® Awards for Sales & Customer Service. Among six Gold, four Silver Awards, and one Grand Stevie Award, Druva has been recognized for its impactful support of customers during the COVID-19 pandemic, its customer satisfaction strategy, and its…

Enterprises can finally gain real-time, actionable intelligence across existing enterprise data silos, creating superior customer insights for competitive advantage Actian, the leader in hybrid cloud data analytics, officially launched a new Customer 360 solution offering, designed to simplify and accelerate the delivery of customer insights. Built on Actian’s industry-leading Avalanche hybrid cloud data warehouse, the solution enables data-driven organizations to shape their customers’ experiences better and more…

Almost half of marketers and publishers are still searching for an identity graph solution Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, announced findings from its report entitled “Beyond the Cookie: The Future of Advertising for Marketers & Publishers.” Conducted in December 2020, the report surveyed 200 U.S. senior decision-makers in digital media and marketing to determine how these organizations are planning for the phase…

The largest provider of intercity bus transportation in North America uses Sprinklr’s CXM platform to gain valuable insights from social listening Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced that Greyhound, the largest provider of intercity bus transportation in North America, is using Sprinklr Modern Marketing, Sprinklr Modern Research, and Sprinklr Modern Engagement to find and analyze valuable conversations about its brand across social media, blogs, and news sites.…

Canvs, the leading customer insights platform for text analytics, announced an expanded partnership with Pilotly, the leading market research platform for creative content. The two companies are aligned in their mission to provide meaningful insights into how customers feel and, more importantly, why they feel that way, enabling the brands and creators they work with to optimize business strategy, marketing, and even creative execution. Canvs’ patented AI technology turns open-ended text into powerful insights in seconds.…

Kount, the leader in identity trust and digital fraud protection, today announced a partnership with Snowflake, provider of Data Cloud, to offer actionable customer insights via Snowflake Data Marketplace. This new product, called Data on Demand, is the industry’s first private data warehouse enriched with insights from Kount’s Identity Trust Global Network, powered by advanced artificial intelligence and machine learning. Hosted by Kount and fueled by Snowflake, Data on Demand gives enterprises the unprecedented ability…

Topbox signs on leading brands in record third quarter, underscoring importance of omnichannel CX analytics in meeting customer expectations Topbox, makers of enterprise customer experience analytics software, today announced continued accelerating growth in 2020, driven by market demand, significant customer wins, and expanded use of its solution across its entire customer base. “As brands adapt to rapidly changing consumer expectations this year, the ability to understand and anticipate customer behaviors, and make…

Power Digital announced its acquisition of DataQ, the premiere customer activation, and targeting technology tool. Fueled by proprietary algorithms and advanced extract, transform, and load (ETL) technology, DataQ helps clients maximize the lifetime value of their customer base through in-depth insights. These unique findings allow the brand to increase purchase frequency, reduce customer churn, and find customers similar to their most valuable clientele. Marketing Technology News: Wunderkind Acquires SmarterHQ "With the…

DataOceans LLC, a leading customer communications management (CCM) platform, announced that Scott Frey has joined its Advisory Board. Mr. Frey is the founder and CEO of PossibleNOW, a leading provider of customer insights, enterprise consent, and preference management solutions, and direct marketing compliance. He also serves as the President and Chief Executive Officer for PossibleNOW’s wholly owned subsidiary, CompliancePoint. PossibleNOW began by helping companies execute successful marketing campaigns while maintaining…

Episerver, a leader in the Gartner Magic Quadrant for Digital Experience Platforms, announced that it has completed its acquisition of Optimizely, the leader in experimentation and optimization. With Optimizely, Episerver is an industry powerhouse able to optimize every customer touchpoint across the entire user journey and strongly positioned to lead in the estimated $20B digital experience market. The combined company enables customers to do more testing, in more places, with greater ease than ever before. With the…

Integrated solution will enable deep contextualization of structured and unstructured data from multiple sources Alida (formerly Vision Critical), creator of the world’s first CXM (customer experience management) and insights platform, and Stratifyd, a data analytics company that uses artificial intelligence (AI) to uncover and predict human experience, have signed a partnership agreement that will enable Alida customers to harness the power of multiple data sources to easily reveal and understand their customers’ truth.…

dunnhumby, the global leader in customer data science, announced the appointment of Andres Hernández to Head of Colombia. Hernández will focus on strengthening relationships between retailers and brands in Colombia and reports directly to Simon Jury, Head of Latin America for dunnhumby. Marketing Technology News: InsightSquared Brings Its Revenue Intelligence Platform to HubSpot "We are extremely pleased to announce that Andres Hernández has joined dunnhumby and is leading our team in Columbia," said Jury. "With…

New study finds social’s value extends far beyond posting, suggesting organizations take a more strategic approach Hootsuite released its Social Transformation Report, an in-depth analysis of how a powerful social media presence can lead to organizational transformation—especially relevant in the fast-changing global landscape of 2020. The report, developed in partnership with Altimeter Group, reveals that when social media is widespread and integrated across the organization, as a tool to build strong relationships, the…

 Maru Group (‘Maru’), the global technology-enabled market research and customer insights company, have announced the launch of Maru/HUB Conversational AI, an intelligent, device-agnostic feedback tool. Developed directly as part of Maru/HUB, Maru’s global proprietary ecosystem, researchers and marketers can now combine conversational feedback with Maru’s existing research technologies and traditional survey approaches for a wider, more holistic understanding of consumer response. Available across key mobile messaging…

Just in time for small and midsize businesses that are adapting their strategies after a rough first-half of 2020, Tally Street announces a $750,000 Series Seed investment to expand its customer analytics and revenue operations offerings. Tally Street’s solution is built for B2B companies who want to retain customers, grow repeat business, and minimize customer credit risk. CEO Brian Suthoff was inspired to start Tally Street after building both a VC-backed, mobile analytics and marketing company, which was recently…