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customer insights

Vision Critical Secures US$20 Million in Growth Funding from Vistara Capital Partners

Investment to accelerate the next stage of rapid CXM growth Vision Critical, a continuous customer insights solution provider, has received US$20 million in growth debt from Vistara Capital Partners. The investment will expedite Vision Critical's aggressive growth strategy and ambitious roadmap centered around delivering a market-leading Customer Experience Management (CXM) and insights platform. "As customer retention becomes even more imperative in today's dynamic environment, Vision Critical's ability to allow…

1Q Offers No Cost, Customized Insight Surveys for Media Outlets

1Q, a leading market research and customer engagement platform, announced an offer to run customized surveys on behalf of media outlets at no cost through the remainder of 2020 on its nationwide platform of more than one million members. In light of economic challenges presented by the pandemic, 1Q's first-of-its-kind effort is aimed at supporting the essential reporting of journalists in the news media industry, particularly those impacted by staff reductions and budget cuts. 1Q's platform is the preferred customer…

Revenue Intelligence Drives Better Business Results, Finds New Research Study

Companies using revenue intelligence tools are more than twice as likely to significantly exceed revenue goals Business leaders are increasingly recognizing the need to go beyond Customer Relationship Management (CRM) to maximize their sales results. A Forrester Consulting study published today reveals that companies using revenue intelligence to supplement traditional CRM are more than twice as likely to significantly over-perform their sales goals as compared to companies lagging on adoption of revenue intelligence…

Qualtrics Announces New Program that Raises the Industry Standard

New certification courses designed by XM experts will help business professionals with career advancement and provide innovative ways to take their experience management programs to the next level Qualtrics, the leader in customer experience and creator of the experience management (XM) category, announced a new XM certification program that will help business professionals build their experience management expertise and master the Qualtrics XM Platform™. Individuals can study the online certification course content,…

Walgreens Boots Alliance Launches a Digital Experience and Customer Insights Platform

Company announces strategic partnership with industry leaders Microsoft and Adobe to launch second phase of digital transformation at the intersection of health and technology Walgreens Boots Alliance, Inc., announced an expansion of its strategic partnership with Microsoft and Adobe to launch a world-class digital experience and customer insights platform to deliver personalized healthcare and shopping offerings. It will provide Walgreens and Boots customers with products and services from its global pharmacy and retail…

Lytics View Provides Marketers Important Customer Insights and Recommended Actions

Lytics View combines the right data + the right data science to shorten time to value for marketers using Lytics’ CDP technology Lytics, the customer data platform (CDP) built for marketing teams, improves your business performance by connecting the right data to Lytics’ powerful AI engine. The company announced the launch of its new product, Lytics View. Lytics View accelerates the time to value of the Lytics Customer Data Platform through a streamlined onboarding process resulting in marketer’s having access to…

Infobase and Vault Select the BlueVenn Customer Data Platform for Omnichannel Marketing and Customer Insights

BlueVenn, the multi award-winning Customer Data Platform and Journey Orchestration vendor, has announced that Infobase, America's leading cloud-based subscription provider of educational content through high-quality video and database resources to colleges and universities, K-12 schools and enterprises, has chosen its multi-channel marketing technology to improve customer insights across the business, and empower the marketing team with the tools to create highly personalized cross-channel marketing campaigns. The deal…

Vision Critical Appoints Steve Winter to Board of Directors

Vision Critical, a continuous customer insights solution provider in the Customer Experience Management (CXM) space, today announced it has appointed Steve Winter to its Board of Directors effective, June 3, 2020. A strategic global business software executive with more than 30 years of experience, Winter is Chief Revenue Officer at Coupa Software, a global SaaS leader in Business Spend Management. He is also a member of the Board of Directors for Ziosk. Marketing Technology News: Leading Contextual Advertising Company…

Klook Partners with Redeam to Accelerate Development in the North American Market

Mutual emphasis on seamless traveler experiences and collaboration to bring Klook's FiT audience and its mobile and content marketing strengths to more North American operators Redeam, the leading and only independent global connectivity stack with digitized channel management and voucher redemption/reconciliation solutions for the Experiences industry, and Klook, a world-leading travel activities and services booking platform, today announced a joint partnership to bring new marketing reach and guest bookings to North…

Leadspace Collaborates with Microsoft to Bring its Unified B2B Data Enrichment to Dynamics 365 Customer Insights

New features will help joint customers solve challenges of disconnected, siloed data that create gaps in the view of the customer journey. Leadspace’s unrivaled ability to unify and match B2B data across internal and external sources will fuel more personalized and consistent experiences across every touchpoint Leadspace today announced new real-time data connections planned for Microsoft Dynamics 365 Customer Insights. Organizations will be able to seamlessly enrich profiles in Microsoft Dynamics 365 Customer Insights with…

GoodData Announces Strategic Partnership and Investment from Visa

Visa and GoodData to partner on development of data products for better customer insights  GoodData®, a leading global analytics company, announced today an investment and strategic partnership with Visa Inc., the world’s leader in digital payments. The investment further bolsters Visa’s commitment to providing access to aggregated data and analytics that help Visa clients and partners understand the impact and effectiveness of the critical decisions they are making today. For GoodData, the new investment amplifies its…

ACCA Selects Confirmit as Partner for Global Customer Insights

Industry body will focus on customer experience to boost membership Confirmit has announced that ACCA (the Association of Chartered Certified Accountants), the global body for professional accountants, will harness the Confirmit Horizons platform to run its programme of research activity and to understand and improve the experience for existing and future members at different stages of their journey with ACCA. ACCA’s investment in Confirmit, which forms a three-year agreement, will include the ability to capture…

Segment Launches Visual Tagger, a No-Code Tool That Allows Non-Technical Users to Collect Customer Data in Minutes

Built on the World’s Leading CDP, Visual Tagger Frees Marketers and Product Managers From Having to Rely on Engineers for Analytics  Segment, the world’s leading customer data platform (CDP), today announced the launch of Visual Tagger, a point-and-click tool that allows users from non-technical backgrounds to easily collect data about how customers use their websites, without writing a single line of code. With Visual Tagger, Segment users can collect data about how customers are engaging with their website and content by…

Vision Critical Introduces Touchpoint App For Broad Engagement, Enhances Popular Sparq Platform

Vision Critical, a continuous customer insights solution provider, today introduced its latest innovations to improve customer experience. Touchpoint is a new cloud-based application that enables brands to create quick and engaging interactions with broader customer bases while also extending the already deep functionality within the Sparq communities platform to collect actionable customer insights. Additionally, the company’s customer-led Sparq Spring ‘20 release enhances member engagement and increases administrative…

MarTech Interview with John Pedini, Chief Marketing Officer at Brierley+Partners

"I think wearable AR will be a huge game-changer over the next 10 years." Journey into Tech Hi John, tell us about the major milestones in your career as a Marketing professional? I started with Brierley in 1995 when I was working at a Brand Advertising shop in Dallas. I met Hal Brierley who was looking to transform his company from a database marketing firm into a full-service loyalty and CRM agency with technology capabilities that would allow Brierley’s current and future clients to expand loyalty to the online…

Choosing and Implementing the Right Customer Data Platform

If you’re reading this, you have most likely made the smart decision to implement a Customer Data Platform (CDP) for your business. You already know that a CDP will lead to better customer insights and experiences, as well as improved inter-departmental communication in the long run. But now you want to know which one of the many CDP vendors out there is best for your business, and how to then implement the platform successfully. 1. Assess Your Business Needs Do not skip this step or you will regret it dearly! Be honest in…

TechBytes with Bill Swift, EVP and CTO at Brierley+Partners

Hi Bill, tell us about your role and the team/technology you handle at Brierley. I’m the CTO at Brierley and my primary responsibilities are product direction/strategy/development, sales presentations, global expansion, partnerships, client delivery, and ongoing support. In terms of the technology I handle in my role, I focus on transformation initiatives. Specifically, product architecture, client delivery models, organization/team structure, methodology, automation, and employee satisfaction and growth. How much has…

Africa’s Fertile Mobile Landscape Gives Rise To Vast Data Fields To Grow Customer Insights And Offer Innovative Services

New CMO Council Research Finds Regional Telcos in Strong Position to Leverage Mobile Consumer Data to Harvest New Revenue Streams from Valued Services Known as a land rich in minerals, the African continent has a new source of economic growth and wealth to mine: mobile customer data. Mobile wireless network operators (MNOs) have a big opportunity to unearth device user insights and deliver innovative data services that can advance socio-economic value, democratic participation, and entrepreneurial vitality among a vast…

Nicola Liverani Announced as Senior Director, Partner Global at Mapp

Mapp, the international technology provider of insight-based customer engagement, has appointed Nicola Liverani as Senior Director, Partner Global. The newly created position comes as part of Mapp's strategy to expand its partnership management globally. Mapp has created a dedicated unit to manage relationships with agencies, resellers and technology companies. Marketing Technology News: CRN Recognizes StorageCraft as a “Coolest Cloud Storage” Company Nicola Liverani has many years of experience in business…

Back by Popular Demand: How are Teens Behaving in 2019?

Fuze, a marketing agency specializing in reaching teens and young adults, has released a new report on teens. At the start of a new year, it's valuable for marketers to consider what is most popular with teens. So, to kick the year off, Fuse asked 1,000 about their favorite things. 1. Technology: Teens and smartphones remain an unstoppable force When it comes to what tech teens love most, it's no surprise that nearly half of the teens we surveyed said they preferred their mobile phones above all other technology. …