Pardot

Marketing Automation has played a key role in shaping the success of modern day marketers. We are on a mission to improve marketing automation, one workflow at a time.” – Sourabh Mathur, Esanosys It's needless to press on the importance of…
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Marvel Marketers, an award-winning marketing agency with offices in San Mateo, CA, Austin, TX, and Belfast, Northern Ireland, is continuing to expand its footprint in EMEA with a new strategic partnership with Ulster University. The…
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"When a user visits a publisher, they’re expressing a level of trust in the publisher, and each publisher must repay that trust by providing a safe and clean user experience." Tell us about your role and journey into technology. What…
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Regardless of the nature of the business, Content Management Systems (CMS) are central to any CMO's Marketing Technology stack. Today, a CMS is expected to run in sync with every online Marketing campaign planned. Web CMS Managers are…
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Last month, we saw MarTech leader, Salesforce announce some key product developments in Pardot and Salesforce Einstein. Then, it followed it up with a Blockchain initiative. We had predicted that Salesforce is not far from making a dash…
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Same Day Salesforce Announced the Launch of Salesforce Blockchain CRM, the Company Also Announced Open Sourced Lightning Web Components. This Will Extending the Power of Its JavScript Framework to Any Platform Now, Salesforce Lightning Web…
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While fans of Game of Thrones were preparing for the finale of the series, Salesforce was fighting a different dragon over the weekend with Pardot. (The Benioffs are related and share a common great grandfather). Well, it was a very busy…
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Customers Now Have Full Visibility into the Buyer's Journey and Can Trigger the Right Campaign at the Right Time 6sense, a leading Account Based Orchestration Platform, powered by AI, extends its relationship with Salesforce to include…
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"In marketing, change comes quick — whether it’s advancements in AI or requirements such as GDPR — so you have to be smart and nimble." Tell us about your role and journey into technology. What galvanized you to start CloudShare? I’ve…
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"Multi-touch is important to understand the full journey of a lead and better gauge ROI of marketing channels." Tell us a little bit about your role at Zype. I currently lead the sales team at Zype, a Video Content Management and…
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Pardot’s Popularity Has Been Soaring After Salesforce’s Acquisition in 2013. Salesforce Is Further Strengthening Their Go-To Marketing Automation Tool by Adding New Features to It. The New and Upgraded Pardot Will See the Light of the Day…
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"Different solutions offer different sets of channels, but what’s absolutely necessary for coordinating ABM is the ability to take in and act on information about target accounts." How has the MarTech landscape changed since the last…
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"Given the reality of budget limitations, CMOs need to make tradeoffs about where to focus resources — and ROI provides a framework to improve these decisions."What is the most exciting aspect of being a part of a Marketing Tech company?…
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"There are two megatrends that will define the future of the industry: convergent TV and AI. Convergent TV is being driven by consumers cord-cutting and cord-shaving in favor of streaming TV."Tell us about your role and journey into…
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"As a business leader who fully embraces technology advancements such as AI, I can't forget about the human element that is vital to keep the business of public relations and integrated communication alive."Tell us about your journey into…
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"As advertisers’ ability to target users is confined, they will have to get creative about reaching the consumer, and contextual targeting of the content they consume is the best place to do just that."Tell us about your journey into…
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"Data is one thing, but insights are the key to the recommendations on what people really want. Nobody wants data on its own."Tell us about your role at Tubular Labs and how you got here. What galvanized you to co-found Tubular Labs? I…
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"Identity resolution has always been a tricky problem because each service has its own way of identifying customers."Tell us about your role at Hull and how you got here. What inspired you to start a technology company? I’m the…
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CaliberMind Brings New ABM Solution to Market for Companies Looking for a Better Approach to Run Account-Based Marketing Alongside Their Demand Generation Programs at a Fraction of the Cost CaliberMind, the leading B2B marketing analytics…
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