Kuaishou Reached Deal to Become NBA China’s Official Short-Video Platform

Kuaishou and NBA China announced a strategic cooperation in Beijing, announcing that the two parties have reached a multi-year strategic partnership. Kuaishou will become an Official NBA China Short Video Platform and the first Video Content Creation Community of NBA China.

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“I am excited to have reached a strategic cooperation with the world’s top sports IP [Intellectual Property] such as the NBA. Kuaishou is optimistic about the sports content market and will continue to actively explore in the sports content communities.” Kuaishou co-founder and chief product officer Cheng Yixiao said.

“We’re thrilled to announce this ground-breaking partnership with Kuaishou, one of the most popular short video platforms in China today,” said NBA China CEO Michael Ma. “Kuaishou shares our values of providing a dynamic and innovative experience to fans in China while promoting a healthy, active lifestyle. We look forward to seeing and promoting the creative content that fans in China produce through this collaboration.”

The NBA and each team have opened accounts on Kuaishou. Together, Kuaishou and the NBA will carry out in-depth cooperation in content, brand commercialization, and live broadcast e-commerce, focusing on the content of NBA events and the Kuaishou sports ecology. Content creators on the Kuaishou platform will be able to use exclusive NBA-themed materials for videos such as backgrounds, stickers, and sound effects.

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Kuaishou and NBA will also grant copyrighted content to outstanding creators and encourage users to make secondary creations. At the same time, this cooperation will give greater access to various rights and interests to high-quality content creators. Through the content creator backstage built by Kuaishou and the NBA, creators will be able to commercialize the creation of high-quality content. Kuaishou will provide promotion resources and commercialization opportunities for outstanding works, and jointly empower creators to monetize with platform commercial resources and NBA copyrighted content.

In addition, the two parties have plans to explore live e-commerce and other fields and create a new interactive sports content ecology through a series of offline activities and exclusive self-made programs.

In the sports community, Kuaishou has quickly become a new benchmark in the industry through continuous investment in recent years. Previously, Kuaishou has reached cooperation with many top global sports IPs such as the United States NFL Professional Football League, the World Snooker Championship, the COPA America, the 2020 Tokyo Summer Olympics, and the 2022 Beijing Winter Olympics. Up to now, Kuaishou Sports has covered 40+ sports categories, with a total number of creator fans exceeding 400 million and an average daily traffic of up to 1.4 billion. It has become a large content platform and social matrix that integrates various sports and leads the industry.

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