Sendlane and ClickBank Partnership Empowers Ecommerce Retailers With Behavior- and Data-Driven Communications

Sendlane, a leader in email and SMS marketing automation for eCommerce merchants, announced today that it has partnered with ClickBank, a leading global digital retailer, and affiliate marketplace. The partnership will give Sendlane clients the ability to quickly and easily integrate affiliate marketing capabilities into their business mix, while ClickBank vendors can enjoy Sendlane’s best-in-class email and SMS marketing automation.

Marketing Technology News: Avatier Unveils 2021 Spring Release Identity Anywhere Suite

The Sendlane partnership allows for one-click integration into ClickBank stores, allowing vendors to sync data in real-time and communicate with customers based on collected data such as a specific product, repeat buying cycles, order values, location, and more. Sendlane also allows vendors to automatically trigger relevant, hyper-personalized messages to customers based on a range of customer types and events, including purchases, refunds, and abandoned carts — all in pursuit of driving long-term value.

“I myself was a Clickbank Platinum Vendor before starting Sendlane,” said Jimmy Kim, CEO of Sendlane. “We understand the pain points Clickbank vendors face every day, including the specific needs of direct-response marketers who have a hybrid business model that includes using affiliate marketing to increase CLTV — we know what success looks like. That’s why we’re thrilled to join forces with ClickBank to deliver value for all of our customers.”

Marketing Technology News: MarTech Interview with Ben Brenner, VP of Business Development and Strategy at Digital Remedy

“Sendlane was a natural choice for us to partner with due to their best-in-class native integration and stellar support,” said Kelly Householder, CEO of ClickBank. “Our entrepreneurs need the highest-quality tools and capabilities available, and Sendlane provides exactly that.”

The partnership between Sendlane and ClickBank is active and capabilities are live as of the time of this announcement.