Tripadvisor Creates its First Immersive Audio Experience in North America via Amazon Alexa, in partnership with Visit Orlando

New Branded Voice Integration, Powered by Tripadvisor, Aims to Inspire Travelers to Explore Beyond Orlando’s Incredible Theme Parks

Tripadvisor, the world’s largest travel guidance platform, has created its first immersive audio experience in North America via Amazon Alexa, in partnership with Visit Orlando, the Official Tourism Association for Orlando.

Tripadvisor and Visit Orlando came together to create a fully immersive audio tourism experience using Amazon’s Alexa voice technology. As travel returns post-pandemic and reaches new highs, the new Alexa skill utilizes Tripadvisor’s community-powered content to inspire and drive tourism demand for Orlando. The experience highlights undiscovered activities throughout the destination’s neighborhoods, such as ecotourism attractions from hiking to airboat rides, celebrity-chef dining, and local arts and culture from museums to live performances.

Marketing Technology News: Signiant Acquires Levels Beyond

“While Orlando is known as the Theme Park Capital of the World, our destination offers endless options for all types of travelers to uncover hidden gems throughout our unique neighborhoods from Winter Garden and Downtown Orlando to Lake Nona and beyond,” said Casandra Matej, president and CEO at Visit Orlando. “We are thrilled to partner with Tripadvisor, to give visitors a new and innovative way to learn about Orlando, as Alexa takes listeners through a journey, introducing unexpected Orlando experiences and helpful reviews from travelers who have been before.”

To access the Tripadvisor-powered Orlando experience on your Alexa device or app, audio ads will prompt travel planners to simply say:

“Alexa, launch Visit Orlando.”

Through this creative partnership, consumers can proceed to ask several questions to their Amazon Alexa devices or app about Orlando to determine which neighborhood will inspire their wanderlust most, including a journey through the destination’s many restaurants, hotels and must-see attractions. The activation will then provide specific points of interest and Tripadvisor-powered information about locations like the award-winning restaurant, The Ravenous Pig, or one of Orlando’s most pet-friendly hotels, The Alfond Inn.

Marketing Technology News: MarTech Interview with Joe Chernov, CMO at Pendo

This is only the second time Tripadvisor has deployed this level of custom branded content via voice integration on Alexa. In October 2021, Tripadvisor was the winner of the Most Innovative use of Artificial Intelligence and Machine Learning Award from The Drum (UK) for use of the technology with tourism partners in Abu Dhabi.

“We’re excited to apply our knowledge of this branded voice experience on Alexa to make compelling content for Visit Orlando as we provide consumers with a unique experience that inspires them to travel and engages them as they plan for their next visit to one of the most incredible destinations in the United States,” said Christine Maguire, vice president and general manager, Advertising Media, Tripadvisor, Inc. “We continue to seek out cutting edge solutions to help expand the horizons of travelers visiting Orlando to generate demand and storytell about all the incredible travel experiences the city has to offer travelers.”

Marketing Technology News: MarTech Interview with Mike Billingsley, Group CEO, OnePulse