MediaTek Unveils Its Edge AI Platform & AI Technology For Cross Platform Consumer Devices

By PRNewswire On Jan 9, 2018

MediaTek Unveils Its Edge AI Platform & AI Technology For Cross Platform Consumer Devices

From Smartphones, Smart Home, and Autos, MediaTek Will Enable Edge AI Everywhere and Bring AI Efficiency to Devices Consumers Use Everyday

MediaTek, a global semiconductor leader, detailed its ongoing AI platform strategy to enable AI edge computing with its NeuroPilot AI platform. Through a combination of hardware and software, an AI processing unit (APU), and NeuroPilot SDK, MediaTek will bring AI across its wide-ranging technology portfolio – a portfolio that powers 1.5 billion consumer products a year across smartphones, smart homes, autos and more.

MediaTek’s current AI solutions for voice assistants, TVs and autonomous cars, will be showcased at CES where the company is demonstrating the power of AI and how it’s redefining today’s consumer devices.

“2018 is a new era in device innovation. MediaTek is committed to enabling our partners and customers with technology advancements consumers demand through the power of AI integration with our chipsets. AI enhanced technology is quickly becoming part of the consumers’ everyday experience. MediaTek’s AI platform is designed for today’s smart devices and to pave the way for an AI-powered future,” said Jerry Yu, Corporate Vice President and General Manager of the Home Entertainment Business Group, MediaTek.

‘Industry analysts suggest the AI industry will top $14 billion by 2023.’

Device makers across platforms are working to incorporate AI into more devices and need solutions that still deliver processing power, maintain battery life and are cost effective. Connected devices also now require more computing power at the edge rather than in the cloud for faster response times.

With those market and technology demands in mind, MediaTek’s NeuroPilot AI platform is focused on several key areas:

Edge AI Enabler – MediaTek brings AI closer to the chipset level – for devices at the edge of computing – where deep learning and intelligent decision need to happen faster. This creates a strong hybrid of an edge-to-cloud AI computing solution.
Edge AI Efficiency – Through a balance of performance and power efficiency – a hallmark of MediaTek chipsets – MediaTek makes implementing and running AI applications efficient and practical across devices.
Enhanced AI – MediaTek’s platform uses AI to enhance features and applications people use every day in mobile devices and at homes, like intelligent camera imaging and voice and image detection or recognition.
Supports Mainstream AI Frameworks – MediaTek’s AI solution operates in concert with existing neural processing SDKs including Google TensorFlow, Caffe, Amazon MXNet, Sony NNabla and more. At the OS level, MediaTek offers support for Android and Linux.
Software & Hardware Solution – Along with designing chipset level AI technology – Artificial Intelligence Processing Unit (APU) – MediaTek will introduce an AI SDK. It will allow developers access to SOC level functions to build AI applications and solutions across MediaTek chipsets and MediaTek powered devices.

Yu added, “Our customers and consumers want truly intelligent devices. From taking better photographs through the power of AI processing algorithms to improved voice and face recognition and accurate sensor information for autonomous driving, AI and machine learning is the technology to drive consumer products forward. With our broad range of chipsets, backed by our current and newly developed AI framework, MediaTek is poised to be a full ecosystem AI solution provider.”

As the industry leaders in developing low power, high efficiency and highly integrated SoCs, MediaTek is defining itself as the edge AI enabler. MediaTek is building on its history of SoC designs supporting the broadest range of consumer products, from smartphones, routers, and smart TVs, to voice assistants, Wi-Fi cameras and more. MediaTek will showcase its rich ecosystem of MediaTek powered devices including those with existing AI capabilities like:

Amazon Echo
Android O DTV
Belkin Wemo Smart Plug
MediaTek Whole Home Coverage Router (MT7622 + MT7615x(n))

With its AI platform, MediaTek continues to fulfill its mission of democratizing technology, making the best technology affordable and available to everyone to change the way people connect and interact with the world around them.