Lionbridge and inRiver Enhance Product Information Management Connector to Bring Greater Value to Multilingual Marketing

Lionbridge Technologies, Inc., the world’s most trusted translation and global digital communications company, announced the latest enhancements to the Lionbridge connector for the inRiver product information management (PIM) platform, which now supports the newest version of the inRiver Product Marketing Cloud.

This major upgrade of inRiver, as well as the Lionbridge connector, allows cloud access and enables customers to experience a seamless integration of Lionbridge’s industry-leading translation automation technology with inRiver’s award-winning PIM solution.

The Lionbridge connector for inRiver is compatible with inRiver Product Marketing Cloud and features a fully automated, single-click translation process that optimizes the practice of creating and publishing the right product content in the right language. Managing product information and translations through this efficient process gives companies up to 90 percent internal resource time savings and over 40 percent reduced time to market compared with traditional translation methods.

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The Lionbridge connector is compatible with inRiver’s cloud platform, allowing product marketing teams to:

• Generate upwards of 30 percent cost savings compared with traditional translation methods;
• Easily create e-commerce experiences for customers around the globe;
• Target audiences with more personalized messages in their native languages;
• Manage translation projects from any location, at any time; and
• Experience inRiver’s word-class PIM solution that increases usability, connectivity and insights.

“Global, multilingual marketing can seem like a daunting undertaking—particularly when simultaneously managing diverse departments, content, regions and fast-moving product and service deployments,” said Anja Schaefer, Vice President, Global Solutions at Lionbridge “By integrating Lionbridge’s automated translation solutions with inRiver Product Marketing Cloud, end-users can rest assured that they will deliver always-on content to all audiences—regardless of geography or language preferences.”

“As a longtime partner, Lionbridge has the relevant experience to bring the next generation translation services to market for inRiver Product Marketing Cloud,” said Joe Golemba, VP Strategic of Alliances for inRiver. “Our customer feedback helped to shape the updated service, and we’re looking forward to supporting our joint customers as they wade through the challenging waters of globalizing content at scale—all without stretching budgets and resources.”