MGID Partners With Memorable to Enable AI-Driven Predictive Performance Analysis

Intelligent analysis will provide a clear view of creative potential that equips advertisers to make better pre-flight decisions, ensuring efficient use of budget and greater ad impact.

MGID, the global advertising platform, has launched an innovative pre-flight campaign assessment solution, developed in collaboration with strategic partner Memorable — the leading driver of smart creative analysis.

“This newest addition to our advertising toolbox is a testament to MGID’s focus on constantly catering to evolving client needs”

Hosted by MGID’s fast-growing platform, the new Performance Prediction Feature will use Memorable’s artificially intelligent (AI) model to estimate creative impact, in line with unique campaign settings and ad design. Providing a granular understanding of likely effectiveness, the solution will make it easy for advertisers to maximize results and minimize wasted spend.

Marketing Technology News: MarTech Interview with Chris Koehler, CMO @ Twilio

The launch is part of MGID’s continuing mission to help brands maintain a strong competitive edge through compelling and efficient native advertising. Following its recent development of self-service generative AI image creation, this latest investment in predictive capabilities will facilitate streamlined analysis of tech-assisted ads to determine which variants should be served and how copy and headline changes will affect performance, positively or negatively.

Based on data about ads across MGID’s vast ad network, evaluations will instantly consider hundreds of parameters — including creative makeup, target audience, geographic location, and device type – to forecast whether ad impact will be poor, medium, good, or excellent, with prediction accuracy for high-performing creatives of over 90%. Running this comprehensive analysis during testing will mean advertisers can proactively identify their best creative concepts, implement insight-led optimization, and re-test messages using dynamically updated data.

Marketing Technology News: What is Marketing Work Management Software?

“This newest addition to our advertising toolbox is a testament to MGID’s focus on constantly catering to evolving client needs,” comments Oleksii Borysov, VP of Product at MGID. “As AI tools have come to play an integral role in ad production, it’s become increasingly clear that more scalable, intelligent, and accurate testing is needed to ensure efficiency gains are sustained at all stages — with rapid assessment allowing advertisers to pre-emptively sort effective from ineffective ads before delivery. After intensive development with Memorable, we’re proud of this joint output and look forward to seeing where the partnership will expand next.”

“With our partnership, Memorable and MGID are pioneering the future of creative effectiveness. By harnessing AI-driven predictive creative analysis, MGID’s global client-base can now unlock the full potential of their ad creatives, ensuring every campaign is set-up to succeed.” commented Sebastian Acevedo, Founder/CEO of Memorable.

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Brought to you by
For Sales, write to: contact@martechseries.com
Copyright © 2024 MarTech Series. All Rights Reserved.Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.