Browsing Tag

MGID

MGID Signs Content Recommendation Contract with RealClear Media Group

RealClear Media Group adopts MGID's solution MGID, the global pioneer in native advertising, announced its partnership with RealClear Media Group (RCMG), the trusted, go-to source for news that matters. RCMG will implement MGID's content recommendation solution across its entire portfolio of properties worldwide, to provide its readers with an engaging and targeted user experience. In addition to monetization, RCMG will leverage expanded capabilities of MGID technology to increase user engagement and additional…

MGID Partners With Opera Ads to Expand Reach for Advertisers

Agreement gives MGID’s advertisers access to native inventory across Opera Ad’s global newsfeed MGID, the global pioneer in native advertising, announced it has signed a deal with Opera Ads, one of the world’s major browser providers and leader in AI-driven content delivery. Through the deal, MGID will provide advertisers with access to the Opera Mini browser global audience of 350 million users across major markets, including the US, Asia-Pacific, Europe and LATAM. Marketing Technology News: BigID Introduces Hyperscan(™)…

Microsoft Signs MGID for Native Advertising

Agreement gives advertisers access to native inventory across Microsoft's global news properties MGID, the global pioneer in native advertising, announced it has signed a global deal with Microsoft to provide native advertising across its news properties, including MSN. The agreement signals MGID's commitment to working with news aggregators that are responsible for quality content in the fight against fake news. Through the deal, MGID will gain access to Microsoft's native placements across its news outlets in major…

Qubz Becomes MGID’s Exclusive Representative in the MENA Region

Qubz adopts MGID's innovative technology to bring native advertising forward in the Middle East and North Africa market MGID and Qubz have announced a strategic partnership aiming to provide enhanced advertising efficacy to MENA marketers and beyond. Armed with MGID's innovative advertising technology and campaign optimization tools, Qubz will exclusively represent MGID in the Middle East and North Africa. Marketing Technology News: Qello Concerts by Stingray and Stingray Karaoke Now Available on Rogers Ignite TV…

Get Creative With Native Throughout the Customer Journey

Organic growth in digital media consumption is driving budget allocation towards associated advertising, with digital investment expected to grow almost 13% year-on-year, reaching around half of the total APAC ad spend. But, as we enter a new decade, marketers must carefully consider where those budgets are spent. Tempting as it may be to go for attention-grabbing techniques and quick wins, these will only result in ad fatigue and avoidance, as well as damage to brand reputation. Instead, marketers should take a…

TechBytes with Nickolas Rekeda, CMO at MGID

Tell us about your role and journey into Marketing Technology. What inspired you to join MGID?  As Chief Marketing Officer at MGID, I was thrilled to become part of the team and begin shaping our product and communications in the US, APAC, and European markets. It’s very exciting to be a part of MGID’s global expansion process. For me, MarTech is more than just technology – in today’s information age, Marketing is a key element of our economy and, therefore, is impossible without MarTech. What is MGID and how does it…

MGID Adds Sellers.json and Support for OpenRTB SupplyChain Object to Drive Increased Trust and Transparency

MGID becomes one of the first platforms to adopt the new IAB Tech Lab solutions to provide greater confidence in its offering MGID, the global pioneer in native advertising, has announced it is starting work to become one of the first ad tech companies to start posting the sellers.json file on its supply platform domains, and will support the OpenRTB SupplyChain object, to give buyers a better understanding of the inventory they are bidding on. Released by the IAB Tech Lab in April 2019 for public comment, sellers.json…

How to Fight Ad Fatigue

While global ad spend keeps growing — powered by Asia Pacific — audiences are proving harder to engage. After being targeted with the same types of irrelevant and intrusive ads, over and over, they are suffering from fatigue with some switching ads off entirely. The issue goes beyond banners, which have gained a reputation as the key culprit for rising consumer frustration and fallen from grace in recent years. Digital ads aren’t delivering what audiences want, and that means they are struggling to boost ad impact and…

MGID Has Achieved the TAG “Certified Against Fraud” Seal

MGID, a global pioneer in native advertising, announced that the Trustworthy Accountability Group(TAG) has granted MGID the TAG "Certified Against Fraud" Seal, recognizing MGID's compliance with the rigorous requirements of the program to combat fraudulent traffic across the digital advertising supply chain. Founded by the American Association of Advertising Agencies (4A's), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB), TAG is the leading global certification program fighting…