Attain Acquires Merryfield to Fuel Growth and Expand Data Portfolio

Strategic Acquisition Enhances Attain’s Data Capabilities and Expands Market Reach with Insights on Affluent Consumers

Attain, a leading permissioned commerce data platform that powers real-time purchase measurement and outcome signals for brands, announced that the company has acquired Merryfield, the app that rewards shoppers for buying better-for-you products. Attain’s strategic acquisition of the company, originally launched and funded by celebrity Zooey Deschanel with David Mayer and Joe Dickson, signals the start of a broader strategy for Attain to grow its scale and depth of data while adding more affluent customers to its purchase panel.

Attain’s acquisition of Merryfield unlocks significant B2B revenue opportunities by adding a complementary list of brands with eligible receipts. Merryfield’s strong foothold among upscale consumers, with a median income of $110k for its user base, further enhances Attain’s data footprint, enabling richer insights and more targeted marketing capabilities. Additionally, Merryfield’s focus on “better-for-you” products aligns seamlessly with Attain’s consumer portfolio strategy to double-down on product-level data while expanding the size of its data universe.

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“We are thrilled to welcome Merryfield to the Attain family. This acquisition is our first step in an aggressive acquisition strategy aimed at expanding our data assets, market reach and the depth of insights we can bring to bear,” said Attain CEO Brian Mandelbaum. “With Merryfield’s impressive user base and brand relationships, this acquisition enables us to massively scale our reach with a more affluent user base, which aligns with our long-term strategy of durable engagement with high-value consumers.”

This acquisition strengthens Attain’s consumer portfolio, allowing for seamless integration with Merryfield’s established brand relationships within the consumer packaged goods sector, creating shared opportunities for growth and value.

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“Joining forces with Attain is an exciting next chapter for Merryfield,” said David Mayer of Merryfield. “Together, we’ll be able to leverage our shared commitment to data-driven insights and continue to empower consumers to make better choices.”