While AI Rushes to Replace, Shooter Aims to Empower Video Creators

New AI tool from 37Takes enhances human-led video production with voice-controlled filming and automated editing

While many AI solutions focus on replacing human roles in video production, 37Takes introduces Shooter, an AI-powered tool designed to assist filmmakers.

In an industry buzzing with AI algorithms that generate scripts, edit footage, and even create deepfake actors, Shooter takes a more collaborative approach. It offers content creators—especially solo producers and small teams—a way to streamline their filming process using intuitive voice commands.

“We noticed that while AI is becoming more prevalent, it’s often seen as a replacement rather than a tool,” says Ian Drake, founder of 37Takes. “Shooter is streamlining the filming process, especially for solo and shorthanded productions. It makes it easier to capture and organize takes while creating a rough cut automatically.”

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Voice Commands Simplify Filming Process

Shooter enables control of cameras without physical contact. Simple voice prompts like “action” to start a take, “cut” to discard a take, and “keep” to save the take allow creators to manage their entire shoot hands-free. This approach reduces the need for a physical camera crew and allows creators to stay in the flow of their performance without constant interruptions.

AI That Organizes, Not Replaces

After the shoot, Shooter’s AI handles the tedious task of organizing footage. Through a mobile-friendly, browser-based app—no downloads required—the AI processes the video based on the recorded voice commands. It clips and sorts takes and can automatically generating a rough cut ready for further editing. The footage comes complete with metadata like shot and take numbers, making it compatible with popular editing software such as DaVinci Resolve and CapCut.

By automating these behind-the-scenes tasks, Shooter allows creators to focus on what they do best: creating compelling content.

Bridging the Gap Between Technology and Creativity

In an era where AI is often viewed as a threat to creative jobs, Shooter represents a different philosophy. It’s about enhancing human capability, not replacing it. This is particularly significant for YouTubers, indie filmmakers, and digital content producers who juggle multiple roles and responsibilities.

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“We wanted to create a tool that enhances the production process without adding complexity,” adds Drake. “With Shooter, creators can focus on bringing their ideas to life.”

A Tool for the Modern Creator

Shooter also offers advanced features for those looking to enhance their productions. When used with multiple cameras and voice recorders, it provides even greater control over the filming process. Combined with prompter tools, it opens up new possibilities for solo creators to produce professional-quality content without the need for a large crew.