Doceree, the world’s first global network of physician-only platforms for programmatic messaging, announced the appointment of Ritesh Patel, a globally renowned digital evangelist, as Chief Growth Officer, to expand its presence in the U.S. and key global markets. In his new role, Patel will be responsible for leading Doceree’s growth initiatives, expanding strategic partnerships, and accelerating global adoption of Doceree’s innovative solutions, especially in the Point-of-Care space, aimed at enriching HCP-patient conversations.

A visionary leader with over two decades of experience in healthcare, marketing, and enterprise technology and multiple accolades to his name (including the UN Leadership Council Award, PharmaVoice 100 Inspiring Leader, and a Clio Award), Patel now brings his expertise in digital transformation and emerging technologies to Doceree. Previously, as the Managing Partner-Global Digital Health at Finn Partners, he played a pivotal role in driving digital transformation and strategic innovation. He has been at the forefront of shaping and driving conversations around Point-of-Care (POC) marketing in healthcare, advocating for its critical role in delivering relevant, data-driven messaging to healthcare professionals (HCPs) at the moment of care.

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As he joins Doceree, a global leader in healthcare marketing, Patel will continue to further drive initiatives in this space. By partnering with industry-leading POC players, he will refine and expand the programmatic messaging ecosystem, ensuring that pharma marketers leverage the most advanced and efficient solutions to connect with HCPs in more effective and meaningful ways.

Expressing his views on the announcement, Harshit Jain, MD, Founder & Global CEO of Doceree, said, “Ritesh has always been a great friend and an industry colleague. Having known him and worked with him on exciting opportunities in the point-of-care space, for years now, I can strongly say that his deep expertise in digital health and programmatic marketing, combined with his visionary leadership, will make him the perfect fit to fuel Doceree’s growth trajectory. His proven track record in pioneering digital innovation will certainly strengthen our commitment to elevate HCP-patient conversations with data-driven precision.”

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Sharing his excitement to be a part of Doceree, Ritesh Patel, Chief Growth Officer, Doceree, said, “I’m super thrilled to join Doceree at such an exciting time of growth and innovation. The opportunity to advance precision marketing with company’s innovative solutions like POC, powered by Doceree,  to create meaningful impact in HCP-patient engagement, is truly inspiring. I look forward to collaborating with team Doceree to further drive global expansion and enhance the digital healthcare ecosystem.”

With Patel’s appointment, Doceree continues its endeavour to elevate the healthcare marketing landscape through data-driven, programmatic solutions that nudge healthcare professionals to improve patient outcomes.