DoublePositive CEO Joey Liner Joins Digital Media Solutions Executive Team as Chief Revenue Officer

By MTS Staff Writer On Dec 12, 2018

Digital Media Solutions (DMS), the fastest-growing independent agency focused on performance marketing, announced it is strengthening its leadership team with the appointment of Joey Liner as Chief Revenue Officer. Liner brings a wealth of experience to DMS, and will be responsible for overseeing sales and business development enterprise-wide. Liner, who was most recently Co-Founder and CEO of DoublePositive, has a proven track record of growing revenue with digital advertisers.

Joey Liner

“We are incredibly excited to have Joey Liner join the DMS executive team,” said Joe Marinucci, CEO of Digital Media Solutions. “From day one, we set out to make an impact on our industry and change the game for digital advertisers. Joey’s addition times perfectly with our accelerated growth and enhanced capabilities to advertisers. Combining his leadership skills, industry relationships and strategic vision, Joey will play a key role in the next chapter of our success.”

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Heading into 2019, DMS continues to remain laser focused on controlling more share of the multi-billion-dollar digital advertising market helping brands outpace the competition. As marketers continue to spend $100+ billion on digital advertising, advertisers are shifting more dollars to performance-driven campaigns.

“Our focus has always been on delivering world-class performance marketing solutions via the best people, processes and technologies,” added Marinucci. “With Joey on the team, we are better equipped to accelerate our expansion plans to support new clients and industries.”

“I’m thrilled to join the DMS team,” said Joey Liner, Chief Revenue Officer of Digital Media Solutions. “There is a lot of great momentum happening at DMS and I look forward to bringing my experience, passion and energy to the team to take it to the next level of success.”

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Joey Liner comes to DMS with more than 15 years of experience working with lead generators, lead buyers and lead sellers in the mortgage, education, insurance and home services space. Prior to DMS, Liner was Co-Founder and CEO of DoublePositive, a leading performance marketing company specializing in online search and display, mobile performance marketing, lead generation and telephone transfers. Liner’s dynamic client-focused and consultative approach to performance marketing led to the continuous growth and expansion of DoublePositive, earning it two spots on the Inc. 5000.

The DMS suite of diversified and data-driven digital media solutions connect the right consumers with the right offers at the right time to achieve the marketing objectives of clients in highly competitive industries. The company continues to experience explosive and sustained growth with repeat appearances on the Inc. 5000 in 2013, 2014, 2015, 2016, 2017 and 2018.