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AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from JCDecaux, HomeServe USA, Pixalate, Adapex, and Nielsen. Jcdecaux and S4M Announce a Global Advertising Partnership, Enhancing Media Efficiency and Synergies Between OOh and Mobile JCDecaux SA, the number one outdoor advertising company worldwide, announces its partnership with S4M, the drive-to-store platform, enabling advertisers to combine their Out-of-Home (OOH) and mobile…

KERV Showcases Best Practices for Interactive Video Campaigns

Bridging the Gap Between Performance & User Connection KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, partnered with AdWeek on Wednesday, May 27 to host a dynamic webinar in an effort to help viewers better understand how to utilize and strategize for interactive video campaigns. COO, Marika Roque, along with VP of Media & Client Strategy Bill Roberson, started by walking attendees through new data compiled on…

Nrby Announces Launch of Installation Checklist Solution for Cable and Telecommunications Providers

Nrby, the leading provider of location intelligence platforms that revolutionize how field service, operations, and customer service teams operate today announced the launch of Installation Checklists, a digitally-transformational product offering for cable and telecommunications field service teams. Execute your installations via a mobile device. Real time installation tracking and problem solving across multiple locations from home, in the field or at the office. Today, most installation…

Payment Terms, Shipping and Online Trade Shows on Alibaba.Com

U.S. small businesses “Go Digital, Go Global” with three new Alibaba.com offerings that make it even easier to do business As American small and medium-sized businesses (SMBs) fight through the challenges of COVID-19, Alibaba.com, one of the world’s largest B2B eCommerce marketplaces and a business unit of Alibaba Group unveiled three new products and services to help these businesses advance their efforts to digitize and pivot online. The products and services include Alibaba.com Freight to enable American SMBs to secure…

TourConnect Introduces B2B Partner Management Tool

New back-office tool offers a CRM with features specifically designed to bring efficiency to the tourism industry In light of the challenges that the tourism industry is facing, TourConnect is putting all of its resources into assisting tourism organizations with technology to increase operational efficiency and maximize productivity.  TourConnect's new Partner Management Tool combines a CRM, a virtual industry trade event, a rate management tool, and a marketing material distribution tool into one platform. "We…

WISMOlabs Reports on The Dramatically Shifting eCommerce Landscape During the COVID-19 Pandemic

WISMOlabs Releases New Infographic Showing eCommerce Trends in 2020 "We compared year over year performance across dozens of verticals across hundreds of retailers," says Dmitri Rassadkine, President of WISMOlabs. "Different verticals and business categories display an increase of more than 600% amid COVID-19, while some suffer much more dramatic losses. Businesses within the same vertical display different performance due to their marketing and messaging. This is where the WISMOlabs post-purchase customer experience…

Comscore Sees Signs of Recovery in Travel Industry

Visitation to Online Travel Agencies and Airline sites rose in May 2020 The latest insights from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, show an increase in consumer interest across several travel categories, signaling the industry may be showing signs of recovery. According to data from Comscore Media Metrix, visits to travel sites during the five-week period between March 23, 2020 and April 26, 2020 were down as much as 70 percent versus early February 2020, as the…

Bublar to Develop Interactive E-commerce Tool in 3D/AR for Aritco

Bublar Group receives an order to develop an advanced and tailored interactive e-commerce tool based on a 3D configurator to the lift manufacturer Aritco Lift. The project is a collaboration between the subsidiaries Vobling and Sayduck, based on Sayduck's 3D/AR platform and Vobling's expertise to adapt the solution for Aritco. The order value is estimated to approximately SEK 2 million over 24 months and is based on a combination of license revenue and a fixed fee. The e-commerce tool will be available on Aritco's website…

Adobe and ServiceNow Announce Global Availability of their Integrated Solution

Adobe and ServiceNow have announced the availability of an integrated solution that connects data from Adobe Experience Platform and ServiceNow's Customer Service Management workflow product to enable more seamless, connected customer experiences. In today's experience economy, where digital-only is our reality, marketing and customer service organizations must be aligned around a data-driven, customer-first approach. Connecting Adobe Experience Platform, the company's purpose-built Customer Experience Management…

ProspectConverter to Offer ProspectConnection

ProspectConverter to Offer ProspectConnection, Its Powerful Lead Routing Online Software, as a Free Service Through 2020 to Aid Real Estate Industry's Recover ProspectConverter, a provider of lead routing to over 60,000 real estate agents in many of the country's top brokerages, has announced that ProspectConnection will be offered at no charge through the balance of 2020 in a step to help real estate brokers, teams and agents more quickly recover from their loss of business due to the COVID-19 virus. Marketing…

Travel World VR Launches Virtual Reality App

Travel World VR is a new platform for viewing 360° virtual reality travel videos. Company founders, John Graham and Steve Perillo ask, "Can you imagine of a better time to launch a virtual reality travel app?" The company started as a promotional service for destinations, resorts, cruise lines, tour operators and attractions. But the fully-immersive 360° experience has now captured the homebound audience of armchair travelers. "Actually," comments Mr. Graham, "It's best to sit in a swivel chair to take full advantage…

Swimming with the Black Swan: How Marketers are Adjusting to the New Normal of Global Pandemic

Both the scale and scope of COVID-19 are beyond anything we’ve seen in near history. It’s uniting, in that the entire globe was tasked to navigate this challenge together, but more than anything it’s been devastating. It has had a profound effect on the way we do business, interact and live our daily lives - the outcome being that the global economy has taken a bit of a nosedive. Unfortunately for marketers, there is no playbook they can turn to for answers. I was in the industry during 9/11 and the 2009 economic collapse,…

Blackbaud Customers Around the World Rely on Technology to Support COVID-19 Research and Innovation

Higher education and healthcare institutions turn to Blackbaud solutions to power fundraisers for COVID-19 vaccines, lifesaving equipment Blackbaud, the world's leading cloud software company powering social good, is supporting key higher education and healthcare institutions around the world with the technology needed to effectively fundraise for COVID-19 research and essential equipment, including potential vaccine breakthroughs, low-cost ventilator production and methods to treat the virus and slow its spread.…

ACMA Launches First CRM Designed Exclusively for Medical Affairs/MSLs in the Life Sciences Industry

New Platform Enables Medical Affairs Teams to Deepen Engagement with Healthcare Key Opinion Leaders The Accreditation Council for Medical Affairs (ACMA) today announced the public availability of its medical CRM, ACMA Engage™. The company designed the new customer relationship management platform based on input from medical affairs and technology leaders across the life sciences industry. The system is focused entirely on the goals and activities of field medical and headquarters-based medical affairs teams. "Medical…

Instacart and C&S Wholesale Grocers Partner to Offer Ecommerce Solutions to Network of Independent Grocers

New Partnership Gives More Than 3,000 Independent Grocers Access to Same-Day Grocery Delivery Solutions to Better Serve and Support Their Communities Instacart, the North American leader in online grocery, and C&S Wholesale Grocers, Inc., the largest wholesale grocery supply company in the U.S., today announced the two companies have partnered to offer ecommerce and same-day delivery solutions to more than 3,000 C&S independent grocery retailers across the U.S. The new partnership shows both companies' continued…

SAP Launches S/4 HANA Cloud and SAP Commerce Cloud in India

SAP has announced the availability of SAP S/4 HANA Cloud and SAP Commerce Cloud in India. With its core applications hosted locally, SAP said Indian enterprises can now meet end-to-end customer demands and make commerce frictionless, while ensuring compliance with current and upcoming personal data protection bills. "Adoption of agility like that of a Digital Native model across the business landscape can lead India Inc. to quicker recovery as well as push the demand of a digital buying mindset (electronic commerce),"…

Adobe Introduces Adobe Experience Manager as a Cloud Service

Adobe has unveiled Adobe Experience Manager as a Cloud Service, part of Adobe Experience Cloud. The company said its cloud-native solution for digital experience management brings together rich out-of-box capabilities and content customization options that marketers and developers demand, combined with SaaS-like agility. Brands can onboard and access the application in minutes, and go live with dynamic and personalized content and experiences in just a few weeks, not months as is industry standard. In the experience…

Disney Joins Nielsen Addressable TV Beta Program

Collaboration Offers Disney Increased Flexibility for Its 'Addressable First' Approach Nielsen announced that Disney Media Networks is the latest U.S. programmer to join in the company's Addressable TV beta program. By participating in the program, Disney will be able to test, evaluate and experience Nielsen's addressable TV advertising capabilities and technology first-hand and prepare for its commercial launch. This collaboration is part of Disney's approach to being 'Addressable First' and offering advertisers…

NetApp Names Cesar Cernuda as President

Cloud data services provider NetApp has named Cesar Cernuda as president, reporting to CEO George Kurian, effective in July. Cernuda will lead the company's global go-to-market operations spanning sales, marketing, services and support. Cernuda brings with him extensive experience in leading business transformation, building diverse, high-performing teams and driving a successful cloud business. In his role as president, Cernuda will continue to evolve the NetApp go-to-market strategy and organization to accelerate growth…

Propertybase Launches Next Generation Real Estate Platform When Simplification & Improved Collaboration Are Most Needed

Global leader in real estate tech focuses on enhanced user experiences with actionable homepage dashboard, brokerage announcements feed, and easy navigation With the next generation release of the Propertybase GO real estate platform, brokerages and teams can now pivot their strategy to include simplified software aimed at further enabling agent action and productivity. Aptly named to reflect its turnkey approach, Propertybase GO puts improved user experiences at the forefront comprising a dynamic dashboard, real…