6sense Launches 6signal Graph to Power Personalization for Sales and Martech Providers

Leading B2B Technology Companies Like Drift, Mediafly, and PathFactory Embed 6signal to Accurately Match Web Traffic to Accounts 6sense, the leading Account Engagement Platform, announced that its 6signal Graph now powers personalized experiences for sales and marketing technology providers. 6signal is 6sense’s patented account identification technology, which matches anonymous web traffic and 3rd-party intent signals to accounts more accurately than any other solution on the market. Companies like Drift, Mediafly, and…

SalesLoft Announces Partnership With 6sense

SalesLoft, the leading provider of the most complete Sales Engagement platform, announced a partnership with 6sense, a leader in account-based sales and marketing platforms. 6sense helps customers understand prospective buyer behavior, orchestrate multi-channel experiences across the buyer's journey, and gain insights on the challenges these buyers are trying to solve. By integrating with SalesLoft, sellers can use these insights to prioritize which accounts to engage and personalize communications based on buyer…

6sense Launches Enhanced Account-Based Reporting To Align Sales And Marketing On Qualified Accounts

6sense, the leading Account Engagement Platform, announced the release of Sales Dashboards that enable sales and marketing teams to align on the best time to engage 6sense Qualified Accounts. 6sense also released Segment Performance reporting, which helps teams measure the effectiveness of campaigns and activities driving account engagement, and Campaign Performance Indicators that enable marketers to proactively optimize campaigns. Marketing Technology News: VERB Adds Market America to Growing Roster of Clients…

6sense Projected to Hit 100% Revenue Growth for Third Consecutive Year

Account engagement leader maintains momentum by aligning sales and marketing, providing visibility into target buyers, and orchestrating the modern customer journey with AI 6sense, the leading Account Engagement Platform, announced the company projects 100% revenue growth for the third year in a row. Despite the challenges of a global pandemic, 6sense continues to thrive by helping businesses predictably grow revenue with AI, big data, and machine learning. The $40 million in funding 6sense secured from Insight Partners in…

6sense Named Organization of the Year for Innovation in Sales and Marketing Industry

New honor from Business Intelligence Group’s annual Sales and Marketing Technology Awards is yet another crowning achievement for 6sense’s commitment to delivering results 6sense, the leading Account Engagement Platform, announced the company has been named an Organization of the Year by the Business Intelligence Group. This accolade within the medium-sized company category, is one of 6sense’s many honors in 2020. Independent research firm, Forrester, recently cited 6sense as a leader in The Forrester New Wave™: ABM…

6sense’s Advertising Capabilities Pull Ahead of ABM Pack with Native Retargeting

Comprehensive advertising capabilities leverage 6sense’s industry-leading intent, account identification, and AI-driven predictions to reach the right personas within target accounts at scale 6sense, the leading Account Engagement Platform, announced Native Retargeting, which enables 6sense customers to programmatically serve display ads to all website visitors or visitors from target accounts. With this release, 6sense now delivers the most comprehensive and accurate account-based advertising capabilities in the market.…

6sense Named a Leader in Account-Based Marketing Platforms

Independent research firm report states that 6sense “leads the pack with an expanding set of robust capabilities” 6sense, the leading Account Engagement Platform, announced that independent research firm Forrester cited 6sense as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report. In this evaluation, 6sense received the highest score in the current offering category as well as the highest score possible in the strategy category. 6sense was rated as differentiated in the account selection, design and…

6sense’s Commitment to Customers and Culture Recognized for Transforming How Revenue Teams Win

Leading account engagement company awarded by Inc. Magazine, The American Business Awards and the Software and Information Industry Association 6sense, the leading account engagement platform, today announces three separate accolades, including recognition from Inc. Magazine’s 2020 Best Workplaces; The American Business Awards for Most Innovative Tech Company of the Year - Up to 2,500 Employees; and, Software and Information Industry Association (SIIA CODiE) as a finalist for the Best Sales & Marketing Intelligence…

6sense Integrates with LinkedIn to Enable B2B Marketing Teams to Target and Reach the Most Valuable Audiences

6sense Segments for LinkedIn ads equips revenue teams with advanced 6sense account targeting for LinkedIn advertising 6sense, the leading account engagement platform, announced a new integration with LinkedIn, the world’s largest online professional network, to enable mutual customers to leverage 6sense’s account data and insights for LinkedIn ads. 6sense’s dynamic segments can be synced to LinkedIn Campaign Manager to optimize ad targeting and spend on relevant audiences. One of the biggest challenges for marketers…

6sense Partners with Bombora to Provide Market-Leading Insights into Buyer Behavior for B2B Sales and Marketing

Bombora’s Company Surge® data and 6sense’s Account Engagement Platform combine to help revenue teams proactively target accounts and generate revenue 6sense, the leading account engagement company, announced that it has partnered with Bombora, the leading intent data company, to enable mutual customers to leverage Bombora’s Company Surge intent within the 6sense Account Engagement Platform. Bombora’s Company Surge data can be combined with 6sense’s intent, predictive, engagement, and other crucial account data to create…

PTC named SiriusDecisions Program of the Year Winner for its ROI Engine in Partnership with 6sense, People.ai, and Drift

Digital transformation leader awarded for innovation and delivering significant results across the company’s revenue-generating functions PTC  has been recognized as a SiriusDecisions Program of the Year winner for the company's Revenue Orchestration and Intelligence Engine (ROI Engine) initiative, a collaborative effort involving 6sense, Drift, and People.ai. In order to provide best-in-class buying experiences, B2B companies today must have a holistic understanding of their customers’ digital journeys. As part of a…

6sense State of Predictable Revenue Growth Report Offers Practical Insights for Sales and Marketing Leaders to Meet Revenue Goals

Research with Heinz Marketing reveals that orchestrating account engagement is a challenge for 9 in 10 account-driven companies, but a solution is possible 6sense, the leading Account Engagement Platform, announced the release of its 2020 State of Predictable Revenue Growth Report with Heinz Marketing. Based on survey data from senior and C-suite sales and marketing leaders, the report sheds light on the challenges facing organizations of all sizes and across industries when it comes to creating a predictable revenue…

6sense Launches Next Best Actions to Help Prospecting Teams Better Engage Target Accounts

Industry-first AI-driven orchestration layer eliminates guesswork for BDRs by providing time-based recommendations for the right contacts, messaging, and actions to build pipeline 6sense, the leading Account Engagement Platform, announced the beta release of Next Best Actions, an advanced capability that uses AI to present business development representatives (BDRs) with a prioritized list of recommended actions to engage the buying team within a target account. Part of 6sense Sales Intelligence, a module that provides…

PathFactory and 6sense Join Forces To Equip ABM Marketers With Unrivalled Dataset

PathFactory (the leader in content intelligence) announced a partnership today with 6sense (the leading Account Based Orchestration Platform, powered by AI) that will give marketers complete visibility into the quality of account engagement, as well as what content and topics are accelerating them through their customer journey. Since today’s buyers are empowered to do 67% of their own research digitally before contacting sales teams, according to SiriusDecisions, forward-thinking marketers need visibility into this…

Account Based Sales and Marketing Software Leader 6sense Closes $40 Million Funding Round

Platform delivers deep account insights and AI-driven orchestration to help revenue teams drive pipeline growth  6sense, the leading Account Based Orchestration Platform, powered by AI, today announced $40 million in Series C funding from Insight Partners. This funding round represents another major milestone for 6sense following a breakout year in 2019 during which the company doubled its customer base with notable new customers including Thomson Reuters, Clari, PTC and Phenom People. This funding sets the stage for rapid…

6sense Launches Dynamic Display Advertising

New Feature Extends 6sense’s Native Display Advertising Capabilities 6sense, the leading Account Based Orchestration Platform, powered by AI, announced that it has expanded its display advertising suite to include dynamic creative capabilities that enable customers to serve personalized content in digital ads based on real-time account information. New dynamic feature extends @6senseInc's native display advertising capabilities. “Display advertising is an essential component of a comprehensive account-based sales and…

Hushly and 6sense Partner to Deliver Increased Lead Conversions Through More Relevant Content Experiences

Joint customers can now dynamically personalize their ABM content streams and any marketing campaigns enabled by in-market account insights from 6Sense Hushly, the leading content engagement & lead conversion platform powered by AI, announced that is has extended its relationship with 6sense, the leading Account Based Orchestration Platform, powered by AI, to include a deeper level of content personalization an content recommendations based on 6sense’s ability to deliver company identification, full-funnel insights…

6sense to Power Company Insights for Drift Intel to Personalize Conversations

Partnership More Accurately Identifies Hidden, High-Value Prospects for Drift Customers 6sense, the leading Account Based Orchestration Platform, powered by AI, announced at HYPERGROWTH that it has partnered with Drift to provide account identification capabilities to customers using the company’s Drift Intel feature. The integration between 6sense’s Company Graph and Drift provides curated company-level data of website visitors to Drift Intel customers. Account Based Orchestration Platform, @6senseInc, to power company…

TechBytes with Latane Conant, CMO at 6sense

How much has your role at 6sense changed since the time you joined here? When I joined 6sense, the Marketing team was one person — so we had a lot of building to do. Over the course of the year, I’ve run field events, written blogs, built email cadences, worked booths, created decks and mailed out swag. It’s been very hands-on but my biggest focus area and accomplishment has been getting the right people on the team. It takes a certain type of person to want to go all-in and transform an industry. Our Marketing team needs…

6sense Launches Account Based Retargeting

Optimize Search and Display Retargeting Budgets with Insights from 6sense’s Company Graph 6sense, a leading Account Based Orchestration Platform, powered by AI, announced the release of its Account Based Retargeting feature. Part of 6sense’s broad engagement capabilities, Account Based Retargeting represents yet another way customers can connect the rich insights within a 6sense segment to any activation channel. 6sense customers can now create smart, dynamic audiences in platforms like Google Ads and Display &…