Dual Platform Analysis Enables Marketers to Tailor Behavior-Driven Campaigns for Radically Improved Engagement Leanplum, the leader in mobile marketing engagement …
Amplitude Unveils ‘Portfolio’ to Empower Companies Build Better Products
In an Industry First, Amplitude Enables Companies to Create Better Customer Experiences across an Entire Portfolio of Software Products Amplitude, …
mParticle, AppsFlyer, Amplitude, and Braze Come Together to Launch OpenGDPR Initiative
OpenGDPR Initiative Establishes an Open and Integrated Framework for Programmatically Honoring Data Subject Rights Across Multiple Technology Companies mParticle, AppsFlyer, …
Amplitude Launches Program To Help Startups Achieve Product Market Fit
Company to Offer Product Analytics Scholarship for Seed Stage Businesses Amplitude, a product analytics company, has announced a new program …
Amplitude Expands Its Leadership Team to Meet Growing Demand for Product Analytics
Veteran Executives from Fastly and Google Join Rapidly Growing Company Amplitude, the product analytics company, announced that it has hired …
Amplitude Arms Product Teams with Analytics to Meet Growing Need For Rapid Innovation
New Solutions Help Enterprises Better Manage Product Scale and Complexity Amplitude, the product analytics company, announced a new set of …
MarTech Interview with Simone Di Somma, Founder and CEO at Askdata
"AI is a tool that can be deployed to create new services transforming the customer and the employee experience." Tell …
Choosing Metrics That Matter
Whether you are a Developer, Product Manager, or CEO, it’s important that you identify, measure, and improve the right metrics. …
Ace Metrix Launches Cultural Sensitivity Measure
Scores are inclusive of all cultures and can be assessed on every ad Ace Metrix, the leader in measuring video …
Segment Launches New Program to Help Early Stage Startups Achieve Product Market Fit and Maximize Growth
Startups Will Receive Up to Two Years’ Free Access to Segment’s CDI, Alongside Great Deals for Leading Applications from Google …
Segment Launches Segment Select, A New Program To Help Companies Leverage First-Party Data Through Certified Partners
New Program Will Also Help Partners Access Growing Market Opportunity Around Customer Data Infrastructure (CDI) Segment, the customer data infrastructure …
Huawei Releases Faster Full-Lifecycle AI Development Platform
At HUAWEI CONNECT 2018, Huawei released its faster AI development platform ModelArts, vision AI application development platform HiLens, and quantum …
Braze Introduces Partnership Ecosystem, Braze Alloys
Alloys Boasts 45+ Technology Providers and Expanded Multi-Cloud Offering with Google Cloud Braze (formerly Appboy), leading global customer engagement platform, …
Braze (Formerly Appboy) Opens New International Office in Singapore
Leading Marketing Automation Company Braze (Formerly Appboy) Expands Global Footprint in APAC with New Singapore Office Braze (formerly Appboy), the …
AppsFlyer Appoints Guy Flechter as Data Protection Officer
AppsFlyer, the global leader in mobile attribution and marketing analytics, appointed Guy Flechter as its Data Protection Officer. In this …
Interview with Joshua Neckes, Co-Founder, Simon Data
"Digital transformation is the act of bringing (or dragging) an “old school” marketing operation into the modern era." Tell us …
New Relic Announces Executive Promotions Designed to Drive Continued Global Customer Success
EVP of Global Sales Erica Ruliffson Schultz Promoted to Chief Revenue Officer; SVP of Global Technical Sales, Services and Support …
TrustArc Launches GDPR Validation, Empowering Companies to Demonstrate GDPR Compliance Status
New Technology-Powered Assessments Provide Independent Validation of GDPR Compliance TrustArc, the leading data privacy management company, announced the launch of …
Consumer Acquisition Launches Shutterstock Collection within Custom Ad Creation Marketplace
Creative Marketplace Now Carries Shutterstock’s Library of over 180 Million Images and Videos, Providing Advertisers with Fresh Content and Editing …
Braze (formerly Appboy) Announces Integrations with Microsoft and AccuWeather to Expand Partner Ecosystem
Enhancements Include New Multi-Cloud Hosting and Dynamic Content Capabilities Recently, at Mobile World Congress 2018 in Barcelona, Braze (formerly Appboy), …