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Amplitude Announces Product Intelligence Collaboration with AWS AppFlow

Amplitude, a leading product intelligence platform that allows companies to build great product experiences, today announced an integration with AWS AppFlow, a just-launched, fully managed Amazon Web Services (AWS) service that provides AWS customers with an easy and secure way to transfer data between AWS services and SaaS applications in just a few clicks. AWS AppFlow securely orchestrates and executes the transfer of data between AWS storage, analytics, and machine learning services and SaaS applications. Amplitude is an…

Amplitude Acquires Predictive Analytics Pioneer ClearBrain

The patent-pending, machine learning technology will help digital teams make big product bets faster Amplitude, the leader in product intelligence, announced that it has acquired ClearBrain, a predictive analytics startup. This is Amplitude’s first acquisition, and with it, customers will be able to instantly predict which features, campaigns and product bets are most likely to drive revenue growth without extensive A/B testing. In addition to integrating ClearBrain’s technology, Amplitude will be adding ClearBrain’s…

Amplitude Names Adobe Sales Leader Matthew Heinz as Chief Revenue Officer

Heinz established Marketo's enterprise sales org; oversaw business at Adobe following the company's acquisition Amplitude, the product intelligence platform, announced that Adobe enterprise sales executive, Matthew Heinz, has been named Chief Revenue Officer to lead Amplitude's rapidly growing global sales efforts. Most recently, Heinz spent eight years as a sales executive at Marketo, establishing the company's enterprise sales business as the company's fastest growing segment. He continued to oversee Marketo's revenue…

Leanplum and Amplitude Partner to Deliver Hyper-Targeted Mobile Campaigns

Dual Platform Analysis Enables Marketers to Tailor Behavior-Driven Campaigns for Radically Improved Engagement Leanplum, the leader in mobile marketing engagement and Amplitude, the leader in Product Intelligence, announced a fully integrated partnership that enables users to simultaneously harness the power of both platforms to optimize mobile marketing campaigns and accelerate product improvements. Marketing teams can now use Leanplum to run personalized campaigns to different user personas across all mobile…

Amplitude Unveils ‘Portfolio’ to Empower Companies Build Better Products

In an Industry First, Amplitude Enables Companies to Create Better Customer Experiences across an Entire Portfolio of Software Products Amplitude, the product analytics company, has announced the launch of 'Portfolio'. Amplitude's Portfolio is an industry-first solution that will enable product leaders at Fortune 500 brands and large enterprises to optimize the customer experience across a product suite. By tracking user behavior and engagement across multiple digital applications, product teams can use Portfolio to see…

mParticle, AppsFlyer, Amplitude, and Braze Come Together to Launch OpenGDPR Initiative

OpenGDPR Initiative Establishes an Open and Integrated Framework for Programmatically Honoring Data Subject Rights Across Multiple Technology Companies mParticle, AppsFlyer, Braze (formerly Appboy), and Amplitude announced the launch of OpenGDPR, establishing a common framework for compliance with GDPR mandated data subject rights. The OpenGDPR framework presents a public API specification along with a recommended set of best practices for implementing and maintaining a connected and compliant stack. By adopting OpenGDPR,…

Amplitude Launches Program To Help Startups Achieve Product Market Fit

Company to Offer Product Analytics Scholarship for Seed Stage Businesses Amplitude, a product analytics company, has announced a new program that offers seed stage startups a substantial scholarship for the company’s advanced product analytics platform. Using Amplitude, startups can better understand what features and user actions drive important metrics such as engagement and retention. Read More: What Every Sales Leader Should Know About Conversation Intelligence Technology The new scholarship program offers seed…

Amplitude Expands Its Leadership Team to Meet Growing Demand for Product Analytics

Veteran Executives from Fastly and Google Join Rapidly Growing Company Amplitude, the product analytics company, announced that it has hired former Google executive Erik de Muinck Keizer as General Manager of EMEA to lead the company's first international office in Amsterdam. Amidst growing demand for its enterprise products, Amplitude has also hired Erik Watson, former Fastly executive, as VP of Enterprise Sales in North America. Before joining Amplitude, de Muinck Keizer spent 11 years at Google. While he was…

Amplitude Arms Product Teams with Analytics to Meet Growing Need For Rapid Innovation

New Solutions Help Enterprises Better Manage Product Scale and Complexity Amplitude, the product analytics company, announced a new set of features designed to help product teams at large companies innovate faster. Amplitude’s advanced analytics solutions enable them to understand their customers’ behavior better, ship ideas faster, and grow long-term revenue. Enterprises today are relying on product teams to innovate fast and drive key business metrics, such as revenue and growth. However, most product teams are still…

MarTech Interview with Kenny Kim, CMO at Udacity

"As educational content becomes more pervasive and accessible, customers will likely gravitate toward brands they recognize and trust will deliver quality." Tell us about your roles and journey before joining Udacity. My career path has been a unique one. I started on the engineering side as a web developer. Having a technical background actually enabled me to make the transition into marketing at Hotwire, where I helped build a more scalable and personalized CRM program. I wanted to continue to find opportunities…

Tata Consultancy Services Teams With Creatio to Support Organizations Fighting Against COVID-19

Creatio, a global software company providing a leading low-code platform for process management and CRM, announced that Tata Consultancy Services (TCS), a global IT services, consulting, and business solutions organization, has joined Creatio’s initiative in helping organizations fight against COVID-19. Since March 24, 2020 Creatio has been offering organizations battling COVID-19 a 6-month subscription of Service Creatio, customer center edition for free. TCS has joined the campaign to provide their integration services…

AWS Announces Amazon AppFlow

New integration service simplifies and automates private, bidirectional data flows between AWS services and SaaS applications like Salesforce, Infor Nexus, Marketo, ServiceNow, Slack, Trend Micro, and Zendesk Amazon Web Services (AWS), an Amazon.com company, announced Amazon AppFlow, a fully managed service that provides an easy, secure way for customers to create and automate bidirectional data flows between AWS and SaaS applications without writing custom integration code. Amazon AppFlow also works with AWS PrivateLink…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Zuant, Publix, Amplitude, Checkpoint Systems, and Genesys. Zuant Stops Event Lead Evaporation with Seamless Follow-Up to Drive ROI Zuant understands the pain of leads that die from neglect after an event. To prevent this, the award-winning mobile lead capture cloud solution, announces Zuant Lead Follow-up.  Generated from the Zuant app, event leads flow automatically into it’s…

Domain, Oroton, Vend, Yellow and Athena Home Loans Among ANZ Companies To Embrace Segment in 2019

Segment, the world’s leading Customer Data Platform (CDP), has continued to accelerate its market momentum and expand its business in Australia and New Zealand, signing on 50 new customers in the FY2020 (February 2019 to January 2020) across a range of vertical markets including financial services, retail, technology and fast-moving consumer goods (FMCG). Many of Australia and New Zealand’s most innovative companies already use Segment, including Atlassian, Canva, Kogan.com, Koala, Airtasker, and Deputy. Among Segment’s…

Zenly Selects Leanplum for Best-in-Class Customer Engagement

Leanplum's A/B Testing and Data Integration Capabilities Enable Deep Audience Insights Leanplum, the leading multi-channel customer engagement platform, and Zenly, the leading social map for close friends and family, an independent subsidiary of Snap Inc., announced that Zenly selected Leanplum for its robust customer engagement capabilities. The partnership will allow Zenly to benefit from Leanplum's powerful in-app A/B testing tools and its integration with Amplitude's analytics platform to drive segmented and…

MarTech Interview with Carl Tsukahara, CMO at Optimizely

"AI and Machine Learning have the potential to enhance the value of the Marketing tech stack and even how we approach Traditional Marketing strategy." Tell us about your role and journey into technology. What inspired you to start at Optimizely? At Optimizely, I work with a very talented team of Marketing, Sales Development, and Communications professionals to help tell the story of a startup that encourages its customers to embrace a culture of experimentation. In my 25-year career, I’ve kept a tight focus on helping…

“CRM Is Not Enough,” Say Leading Independent Software Companies

Over 200 Companies Unite to Launch the Platform of Independents, a Group Pledging to Liberate Data From the Limitations of Traditional CRM Suites and Allow Businesses to Build Customized Technology Stacks That Fit Their Needs In a declaration published in The Wall Street Journal, over 200 companies united to declare that Customer Relationship Management (CRM) systems are no longer enough for the digital era. The Platform of Independents is led by Segment and a group of nine other independent software companies, united…

How to Fix Sales Churn

Every SaaS founder will know how hard it is to build a customer base. But once you’ve achieved a reasonable number, the job isn't done: you also have to make sure you don't lose them. That’s what’s known as the dreaded Sales churn. Understanding and measuring Sales churn is critical. As a metric, churn is objective. But how to solve churn is much more subjective. Here, I will outline how to manage these metrics and solve sales churn. Before I start though, I should state a few baseline premises upfront; they might be…

$1 Billion Evaluation for a Product Experience Company! Now, We’re Talking Serious MarTech

Pendo has just announced $100 million funding, taking its evaluation to $1 Billion. This is a major development in the Martech category that Pendo operates in - Product Experience. Despite competition from players such as Gainsight, Mixpanel, and Amplitude Analytics, Pendo has managed to raise $100 million in Series E funding to help companies become centrally product-led. Sapphire Ventures led the round, with participation from new investors General Atlantic and Tiger Global, along with existing investors Battery Ventures,…

MarTech Interview with Simone Di Somma, Founder and CEO at Askdata

"AI is a tool that can be deployed to create new services transforming the customer and the employee experience." Tell us about your role and journey into Technology. I’m the CEO of Askdata: we make data searchable to everyone through natural language. What unique challenges did you meet and overcome in this journey? We started our journey in 2014 with the obsession of making data access as simple as searching for a restaurant on Google. We are radically changing how people can interact with data on a daily basis. In…