Asana Unveils New Offerings to Reduce Distractions and Improve Focus, Adds Innovative Video Messaging Powered by Vimeo

Exclusive Vimeo partnership brings Video Messaging into Asana Personal productivity suite features intelligent prioritization and smart calendar assistant integration with Clockwise Asana to debut the new product innovations at Focus and Flow Summit Today, Asana, Inc., a leading work management platform for teams, announced a suite of features to eliminate distributed work distractions and help employees find their focus. The new productivity offerings enable people to reduce meetings with Video Messaging, prioritize…

The Platform of Choice for Distributed Teams: G2 Ranks Asana #1 Leader in Project Management

Asana tops Enterprise Grid® Leader quadrant for the sixth consecutive quarter Asana, Inc., a leading work management platform for teams, has been named the leader in G2’s Spring 2021 Grid® Report for Project Management, marking six consecutive quarters in the prestigious ranking’s Leader quadrant. Based on more than 7,000 customer reviews on G2, 91% of respondents rated Asana with a 99 out of 100 score on user satisfaction and market presence for project management, the highest of all 146 vendors…

Litmus Announces New Partnership With Asana for Better Email Marketing

Litmus, the leading platform for email creation, testing, and analytics, unveiled its new partnership with Asana, a leading work management platform for teams. With Litmus integrated in Asana, marketing teams can seamlessly incorporate their email workflow into the overall creative process, streamline email campaign creation, and ultimately send better emails, faster. “Getting a great email out the door is a complex process that requires managing a broad range of tasks, deliverables, and stakeholders,” says Erik…

From Creative Brief to Campaign Launch – Introducing Asana for Marketing and Creative Teams

New Suite of Features and Integrations with Adobe, Litmus, Dropbox and Slack Give Marketing and Creative Teams the Clarity to Create Asana, a leading work management platform for teams, announced the introduction of Asana for Marketing and Creative Teams, an end-to-end solution for teams to manage their entire marketing and design process from start to finish. The suite of new features and integrations are now available in Asana’s recently launched product offering, Asana Business. According to a 2018 survey by the…

Metadata.io Now Integrates LinkedIn Conversation Ads Into Their Demand Generation Platform

Metadata customers can now launch Conversation Ads campaigns directly from within the platform with pre-vetted templates for B2B marketers Metadata.io, the first demand generation platform for B2B Marketers,today announced that LinkedIn Conversation Ads is an available ad format in their platform. Marketing Technology News: Asana Unveils New Offerings to Reduce Distractions and Improve Focus, Adds Innovative Video… As a certified LinkedIn Marketing Partner, Metadata was one of the first to expand their…

Jorsek Announces Latest Enhancements to easyDITA

New features focused on creating rapid customer value from digital content assets Jorsek Inc., the leading SaaS provider of component content management systems (CCMS) to enterprises, announced several enhancements to the easyDITA platform. These features improve both the consistency of content creation as well as the delivery of a highly personalized digital customer experience. Marketing Technology News: MarTech Interview with David Greenberg, CMO at Act-On  easyDITA is a content management ecosystem to optimize the…

Encompass and Telestream Partner to Provide a Unique and Powerful Media & Entertainment Targeted Storage Solution in Altitude Media…

Partnership offers media content owners a cloud-first storage solution, providing immediate access to archived assets and enhanced durability with a more cost-effective solution than LTO. Encompass Digital Media, a global managed service provider for TV networks, broadcasters, sports leagues and OTT platforms, and Telestream, a leading provider of workflow automation, media processing and quality monitoring solutions for the production and distribution of video, partner to offer broadcasters and content owners an accessible…

RudderStack Announces $21M Series A and Delivers first CDP for Developers – RSDX

Investment to expand world-class team, technology and infrastructure RudderStack, the customer data platform (CDP) for developers, announced today that it has raised $21 million in Series A funding led by Kleiner Perkins. RuderStack will use the funds to continue to build its technology platform and infrastructure to provide developers with the open, flexible tools they need to build customer data infrastructure. Marketing Technology News: MarTech Interview with David Greenberg, CMO at Act-On  "Even though we live…

365 Connect Honored With Gold Communicator Award for Its Next Generation AI Chatbot Platform

365 Connect, the leading provider of award-winning marketing, leasing, and resident service platforms for the multifamily housing industry, announced today that the company has received a gold Communicator Award for its Digi.Lease AI-powered chatbot platform. This prestigious, global award recognizes 365 Connect's dedication to delivering innovation in today's changing world. Marketing Technology News:MarTech Interview with Kevin O’ Farrell, Associate Vice President at Analytic Partners The Communicator Awards is a…

Qualtrics Launches New Solutions to Help Companies Design Digital Experiences that Attract and Retain Loyal Customers

Four new solutions help companies design web and in-app experiences that combine consumer feedback and digital analytics to acquire new customers, engage existing customers, and improve brand loyalty Qualtrics partners with Contentsquare, FullStory, Quantum Metric, and more, to provide companies with a comprehensive view of the voice of the digital customer Qualtrics, the world's No. 1 Experience Management (XM) provider and creator of the XM category, today announced new solutions to help B2B and B2C organizations…

Corsearch and Incopro Join Forces to Support a Cleaner Internet and a Better Society

As eCommerce and digital content boom, Corsearch and Incopro will create a global team capable of restoring trust against counterfeiting, brand abuse, and piracy Corsearch is pleased to announce the acquisition of the online brand protection provider, Incopro, in a deal which further enhances Corsearch's brand and content protection capabilities. Like Corsearch, Incopro is an agile and innovative company that has pioneered new technologies to meet the increasing challenges of a complex online environment. Incopro's…

Bizfluence Reinvents the Social Business Platform for 2021

Aiming to help small and medium size companies increase their productivity, a pair of entrepreneurs have launched a new business platform that will surpass existing social-business platforms on multiple levels. Bizfluence is the brainchild of Jacob Davis and Joel Wolh, who joined forces in an Amazon ppc-agency called Boutique Seller several years ago. Having seen the quality of business platforms deteriorating over the years, the two pooled their talents to create an all-encompassing solution that would provide small…

The Efficacy of Creative Content Takes Center Stage at the 4th Annual inMomentum Customer Conference by inMotionNow

Creative and Marketing Leaders Will Present Sessions Spanning the Entire Content Lifecycle from Creative Strategy to Measuring Content Outcomes inMotionNow, a leading provider of marketing resource management solutions for marketing and creative teams, today announced the lineup of speakers and sessions for its fourth annual inMomentum customer conference. The two-day virtual event will be held on June 15-16, 2021, from 12:00-5:30 p.m. (EDT). The conference has a packed schedule of sessions that address key…

As Brands Incentivize Acquisition, Study Shows Customer Retention Efforts Bolster Company Revenue An Average 40%

Today Bumped — the tech company on a mission to create an ownership economy — released data from their two-year pilot study indicating that there is still incredible value to activating, engaging, and retaining existing consumers. As more brands incentivize their Marketing teams to acquire new customers, Bumped brings data from a number of industries exemplifying the power of retention and loyalty. Telecomms (mobile phone carriers), Club Warehouses, and Restaurants are the focus of Bumped's latest report, but a broad…

Petal Search Delivers Intuitive and Tailored Search Experience for Users

Petal Search has grown significantly over the past year to help its users explore the world better with enhanced features, better user experience, and more access points Since its launch back in May 2020, Petal Search, has undergone several iterations of updates and vastly expanded its arsenal of capabilities to better serve its users globally. Petal Search is an AI-powered mobile search engine that makes it easy to find virtually anything online, from news and nearby services, to great shopping offers, travel deals, and…

VntCap Technologies Acquires Bubblebox, A Leading Provider Of Salesforce Marketing Cloud Solutions

VntCap Technologies, the parent company of Allant Group, a nationally recognized, data-driven marketing firm, is pleased to announce its acquisition of Bubblebox Holdings. Bubblebox is one of the leaders in delivering Salesforce multi-cloud services. The company provides services that empower marketers to efficiently and effectively leverage data from Salesforce's core clouds of marketing, sales, service and community. With the addition of Bubblebox, Allant is now positioned to deliver high-value, tailored solutions and…

MarTech Interview with Daniel Rodriguez, Chief Marketing Officer at Simplr

Daniel Rodriguez, Chief Marketing Officer at Simplr joins us for a chat to share a few post-pandemic marketing tips: _____ Welcome to this Martech chat Daniel. Take us through some of your biggest marketing moments and learnings over the years… The category wins have been my biggest moments and, ultimately, represent the recipe for success. First at Seismic, where we owned the Sales Enablement category and now again here at Simplr, where we’re winning the emerging category of NOW CX.  What’s your marketing…

Automation Tools for Scaling an E-commerce Business

During the early days of your e-commerce business life, it’s hard to keep anything other than survival in mind. After all, close to 90% of online stores fail within their first four months. As your marketing starts picking up traction, you build a loyal customer base, and your sales volume gathers pace, it’ll become necessary to start thinking about more than just staying afloat. Ensuring your business practices are scalable should be one of your first goals, especially if you’re seeing rapid growth. In this article,…

MarTech Interview with Tony Marlow, CMO at Integral Ad Science

"Sentiment analysis is one significant signal of many that can help inform activities like contextual targeting. What captures my attention with sentiment analysis is the underlying emotional classifications that IAS offers." Hi Tony, please tell us about your journey in the technology space and how you started at IAS. I started my career at a small data-driven consultancy in Sydney, Australia working across a number of industries, but I was always drawn to our technology projects. During the very early days of digital…

Popular B2B Mobile Applications Used by Businesses

Although the majority of benefits of a mobile application are confined to B2C businesses, B2B businesses can still benefit from mobile applications. With the right setting and strategy, a business can take advantage of on-the-go mobile applications. For businesses, the chances of running into troubles such as dealing with financing and building the workforce can be overwhelming. Additionally, the challenges with management and coordination among team members can also hamper the service quality. Adding to that, it becomes…