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Bizzabo Study: Almost Two-Thirds of Professional Event Speakers Are Male

Global analysis finds the UK to be least diverse Bizzabo, the world's leading event success platform, released its annual Gender Diversity & Inclusion in Events Report, analyzing the gender diversity of more than 60,000 event speakers over a seven-year period (2013-2019). The study spanned 58 countries across five continents, 45 industries and thousands of the world’s largest professional events. “Forward thinking business leaders, and marketers intuitively know that gender balance is important to the overall…

Bizzabo Study: Event Marketers See a 45% Increase In Attendee Engagement With Branded Event Apps

Study Also Finds Event Marketers Experience a 50% Upswing in Event App Adoption with Fully-Branded Experiences Bizzabo, the world's leading end-to-end Event Success Platform, released an analysis examining event app adoption and impact, studying over 70 events across various industries, including Publishing, Computer Software, Insurance, and beyond. Ultimately, the study found that fully-branded, white-labeled event apps experience a 50 percent increase in adoption and that event marketers see a 45 percent increase in…

Bizzabo Study: 84% of B2B Tech Leaders Say Event Marketing is Critical to Success

Bizzabo’s Study Also Finds 69 Percent of B2B Tech Organizations Plan on Investing More in Events Than They Did in 2018 Bizzabo, the world's leading end-to-end Event Success Platform, released its 2019 B2B Tech Event Marketing Trends report. The company analyzed responses from +1,000 senior-level marketers on how they think about events, discovering everything from how to use events to accelerate sales and lead generation, to how marketers believe in-person events compared to traditional marketing channels and more. More…

Bizzabo Launches New Innovative Podcast Series “IN-PERSON”

Weekly Podcast About The Power of In-Person Experiences and Events Debuts Featuring Guests from Yext, Dow Jones and SXSW Bizzabo, the world's leading end-to-end Event Success Platform, announced the launch of its new podcast Series, IN-PERSON. The first three episodes will air on June 26, at 12:00pm ET, and will feature Lindsay McKenna (VP of Revenue Marketing at Yext), Kira Willner (Executive Director of Brand Experiences at Barron's Group, a division of Dow Jones & Company) and Hugh Forrest (Chief Programming Officer…

Bizzabo Launches Next-Gen Suite of Onsite Event Software Solutions

On the Heels of a $27 Million Dollar Financing Round, Bizzabo Announces Launch of Cutting-Edge Tools to Enhance Overall Event-Day Experience and ROI  Bizzabo, the world's leading end-to-end Event Success Platform, announced the launch of its next-gen, all-in-one suite of onsite solutions for a more rewarding and less stressful check-in process at conferences and events. The announcement comes directly after Bizzabo closed a $27 million Series D financing round. The new custom-tailored solution includes everything from…

Bizzabo Raises $27 Million to Make Professional Events More Personalized and Data-Powered

Event Success Platform to Help Organizations Deliver Custom Event Journeys for Prospects and Customers Bizzabo, the world's leading end-to-end Event Success Platform, announced the close of a $27 million Series D funding round, as well as the addition of Viola Growth Partners’ Rafi Carmeli and Eran Westman, and Next47 Partner, Matthew Cowan, to its board of directors. The investment is led by Viola Growth, along with new investor, Next47, as well as existing investors, including participation from Pilot Growth, which led…

Bizzabo Recognized by SIIA as Best Event Management Solution

Leading Holistic Events Cloud Earns Prestigious Industry Recognition Bizzabo, the world's leading event success platform, has been named the best event management software solution of 2018 as part of the annual SIIA CODiE Awards. CODiE Award recipients are the companies producing the most innovative businesses technology products across the country, and around the world. “The 2018 CODiE Award winners are the most innovative, high-impact products in the market. We are happy to recognize these products and the power they…

TechBytes with Alon Alroy, Co-Founder, Bizzabo

Alon Alroy Co-Founder, Bizzabo Bizzabo, a Martech RADAR 2018 Company for Event Management and Tracking, recently announced a string of B2B partnerships with the most promising marketing and sales technology platforms. Alon Alroy, Co-Founder, Bizzabo shares his roadmap for the company and the benefits that customers and new partners could expect now and in the future.Tell us about your recent SaaS partnership announcement, why was this significant? We recently announced over a dozen new partnerships that we formed with…

Bizzabo Surges Ahead in SaaS Industry with Its Proprietary Event Success Platform

Bizzabo Signs 9 New Partnerships, Including with Magento, Zoom Information, InsightSquared, Moz, and Namely to Operate B2B Events Bizzabo, a leading holistic events cloud, has announced further market growth into the SaaS industry with 9 new partnerships including Magento, Zoom Information, InsightSquared, Moz, Namely, RingCentral, Sisense, PayFactors, and SalesLoft. Going forward, Bizzabo will exclusively provide its event success platform to enhance each organization's ability to host impactful events that increase…

Bizzabo Launches Next-Gen Event App to Maximize Marketing ROI

Enterprise Organizations Can Now Leverage the New Bizzabo Event App Offering Fully Customized Branding and Tailored In-App Features Recommended Read: Top 150 B2B Technology Companies You Should Follow Bizzabo, a leading events cloud, launched the next generation of its mobile events app for Android and iPhone devices. The new app offers highly customizable branding capabilities and in-app feature selection for marketers to make their events truly unique and impactful for their participants. Recommended Read: …

MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

B2B Marketing in the Time of COVID-19: Experiences Will Evolve the Same Way News Media Did

The economic impact of the novel coronavirus is spreading well beyond a select few industries. Not even the government can stop it from damaging the U.S. economy. While the extent to which our global economy will be affected by COVID-19 remains to be seen, it’s very likely that the effects on some industries will be long-term - especially those that relied on big, in-person events to market to customers. I believe the coronavirus will change B2B marketing the way social media changed how we consume news. Here’s how. First,…

HubSpot Marks 10th Anniversary of Its Partner Program With the Launch of Solutions Partner Program

Since Launching Its Agency Partner Program in 2010, HubSpot Has Evolved Into a Full Ecosystem That Now Includes Thousands of Solutions Partners and App Developers Around the Globe HubSpot, a leading growth platform, celebrates the 10-year anniversary of the launch of its Agency Partner Program. What started as an agency reseller program has since evolved and grown into a full ecosystem of service providers and app developers that help customers succeed with and extend the capabilities of HubSpot. The company also…

HubSpot Marks 10th Anniversary of its Partner Program With the Launch of Solutions Partner Program

HubSpot, a leading growth platform, celebrates the 10-year anniversary of the launch of its Agency Partner Program. What started as an agency reseller program has since evolved and grown into a full ecosystem of service providers and app developers that help customers succeed with and extend the capabilities of HubSpot. The company also announced today that it is relaunching its Agency Partner Program as the Solutions Partner Program. The program will make it easier for customers to find the right service providers for their…

MarTech Interview with Marcin Cichon, CEO at Pricefx

"As Machine Learning and AI continue to rapidly improve and evolve, we are looking to refine and implement these technologies across our products." Hi Marcin, Tell us about your role and journey into Technology. What inspired the idea of Pricefx? I am the CEO and Co-founder of Pricefx and I started the company because I saw a huge opportunity in the Pricing software industry. I had been in the software business for over 20 years already with 5 years in Pricing software. I knew that the industry had to change to meet the…

How to Optimize Event Strategy for ABM

Adopting a dedicated account-based Event Marketing strategy offers a number of benefits for marketers. The event itself will target potential long-term customers, the Event Marketing efforts will focus on accounts that matter and marketers will be able to produce an event with confidence it will lead to a positive ROI. Of course, to realize all these benefits, there must be an organization-wide stakeholder buy-in on the Account-Based Marketing (ABM) event approach. What is ABM? The ABM concept has been around since the…

Pilot Growth Closes Fully-Invested $45 Million Fund II

Firm’s Proprietary AI Platform, “NavPod,” Sources Bootstrapped, Artificial Intelligence and Enterprise SAAS Companies Pilot Growth Management LLC, a technology-focused growth equity firm, announced the full deployment and final closing of Pilot Growth Equity Fund II, LP (“PGE II”). The total amount of new capital in PGE II is $45 million. Pilot Growth received repeat commitments from institutional anchor limited partners in the first fund and attracted interest from many family offices. Pilot Growth, a technology-focused…

Interview with Anthony Kennada, Chief Marketing Officer, Gainsight

"Too many sales and marketing organizations are focused on building a sales process that is disconnected from how prospects like to buy."Tell us about your role and journey into technology. What made you join Gainsight? I started my career as a high tech recruiter in 2008, placing software engineers with exciting startups in Silicon Valley. As it turned out, 2008 was not a good economic climate for hiring anyone. Our boutique agency folded after six months or so and I was out looking for a new job. I emailed my hiring…

MediaValueWorks Rolls Out Stakeholders Study For Actionable Insights

The Research Product Will Enable Enterprises to Garner Strategic Insights Across the Length and Breadth of Their Organization to Identify Scope of Efficiency, Productivity Improvement MediaValueWorks one among the leading agencies offering 360-degree communication services across the globe has added another jewel to its crown with the launch of “Stakeholders Study”. The study will involve exhaustive research, feedback interviews coupled with an aggressive focus on engaging the key stakeholders of an enterprise to…