The tech venture Cliquify helps organizations build, publish, and track real-time engagement analytics on employer branding content across social media channels with a single intent to convert passive and diverse talent into candidates. Cliquify announces its advisory board of industry-leading global executives and influencers to fuel its product vision and hypergrowth. In an ever-competitive world for niche skills, there is tremendous pressure on brands to differentiate across social networks to attract talent. …

New integration between Comcast Technology Solutions (CTS) and Innovid delivers a unified workflow, quality control, performance analysis, and omnichannel optimization of video ads Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers, today announced a new strategic relationship with Innovid, the only independent omnichannel advertising and analytics platform built for television. This integration with the CTS Ad…

The Trade Desk is first integration partner, enabling advertisers to access FOX VOD addressable inventory through their platform. Today, Fox Corporation, announced that it has partnered with FreeWheel, a Comcast Company, to enable programmatic trading of addressable set-top box (STB) Video on Demand (VOD), marking an industry first for a television network. Through this partnership, FOX offers advertisers a path to execute addressable household-level campaigns on any of its content viewed On Demand within the Comcast…

On the 10th anniversary of its Internet Essentials program, Comcast today announced it would invest $1 billion over the next 10 years to help further close the digital divide and give even more low-income Americans the tools and resources they need to succeed in an increasingly digital world. The announcement coincides with the release of a 10-year Progress Report showing that, since 2011, the company, working in collaboration with its network of thousands of nonprofit partners, has connected a cumulative total of more than…

New integration and crucial link also centralizes omnichannel creative management and optimization Flashtalking, the leading global independent ad management platform for sophisticated advertisers, today announced the establishment of breakthrough ecosystem for linear to digital distribution, as part of its new integration with Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers. The integration with the CTS Ad…

In this role, Midha will oversee global marketing and lead the evolution of a strategic vision to drive growth and maximize the value of the company’s products within the changing advertising ecosystem. Comcast Advertising, a division of Comcast, today announced that it has appointed Pooja Midha as its chief growth officer, a new role within the organization. Marketing Technology News: Cloud Computing Could Eliminate a Billion Metric Tons of CO2 Emission Over the Next Four Years, and… “Her ability to sort through…

Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers, today announced a new technology integration with Flashtalking, the leading global independent primary ad server specializing in creative personalization. The integration with the CTS Ad Management Platform centralizes linear and online video creative management – streamlining workflows through automation. The joint solution unifies video activation to drive greater…

Company Leverages STIR/SHAKEN Technology To Help Consumers and Business Owners Determine Which Calls Come From Verified Telephone Numbers Verified Caller ID Feature Helps Consumers and Business Owners More Easily See What Calls are Spoofed Comcast today announced that the company has rolled out the nation’s largest landline voice implementation of STIR/SHAKEN-based Verified Caller ID feature in an effort to help protect the company’s Xfinity Voice, Comcast Business Voice, and Business VoiceEdge Select customers from…

The first-of-its-kind, curated destination of Black content, endorsed by the African American Film Critics Association, is available to customers on Xfinity X1, Flex and Stream App at no additional cost Channel includes the ultimate in Black storytelling from Black programming partners, film studios as well as original programming from emerging Black content creators Comcast NBCUniversal is excited to announce the launch of Black Experience on Xfinity, a first-of-its kind destination of Black entertainment, movies, TV…

Jeremy Darroch Becomes Executive Chairman Through 2021; Dana Strong Appointed As Successor, Sky Group CEO Comcast Corporation announced that Sky Group CEO Jeremy Darroch will move from his current role to become Executive Chairman of Sky and Dana Strong will succeed him as Group CEO of Sky reporting to Comcast Chairman and CEO Brian L. Roberts. Darroch is one of the longest-serving leaders of a major British company, having been CEO of Sky since 2007, and Group CFO since 2004. During that time, he has tripled the size of…

Comcast and The Walt Disney Company announced that they have reached an agreement that includes the rights for Comcast to distribute the Disney+ and ESPN+ services on its Xfinity X1 and Flex platforms. “With the addition of Disney+ and ESPN+, our X1 and Flex customers will soon have the ability to easily find and watch the complete range of Disney shows and sports,” said Rebecca Heap, Senior Vice President, Video and Entertainment, Comcast Cable. “Whether it’s live, on demand or streamed via an app, unifying content is…

Comcast and The Walt Disney Company announced that they have reached an agreement that includes the rights for Comcast to distribute the Disney+ and ESPN+ services on its Xfinity X1 and Flex platforms. “With the addition of Disney+ and ESPN+, our X1 and Flex customers will soon have the ability to easily find and watch the complete range of Disney shows and sports,” said Rebecca Heap, Senior Vice President, Video and Entertainment, Comcast Cable. “Whether it’s live, on demand or streamed via an app, unifying content is…

Neustar, a global information services and technology company and leader in identity resolution, has partnered with Bandwidth Inc. and Comcast to conduct a cross-industry STIR/SHAKEN interoperability test to showcase enterprises’ ability to authenticate outbound calls and actively participate in the STIR/SHAKEN ecosystem. STIR/SHAKEN are technology standards that use certificates to digitally sign phone calls, which verify caller identity and prevent spoofing. Today, only the Originating Service Provider (OSP) can sign…

https://youtu.be/pkMp4sJifqI Larry Allen is the VP & GM Addressable Enablement at Comcast. Larry participated in the MarTech Video Interview Series recently. Larry explained the tech behind Frequency Capping in Addressable. Prior to joining Comcast, Larry was part of Warner Media. He has more than 20 years of experience in Media, Marketing and Ad Technology. Larry has a deep understanding of the Advertising ecosystem, Product development, Product marketing, Media sales, and Media technology. He has held a…

With an annual growth rate of 4.1 percent, the video streaming service is expected to reach $26 billion this year. Netflix founded way back in 1997, is probably the first name that comes to mind when talking about online streaming services. The growth of Netflix paved the path for others to join its race and now we have a dozen online streaming services competing with each other. Some prominent names that came alongside were YouTube, Hulu, Amazon Prime, Disney+, among others. When such prominent names have already…

Captify, the global leader in Search Intelligence, announced that former Comcast executive Brendan Condon has been named Global Chief Revenue Officer, charged with driving company growth worldwide for Captify. As the largest independent holder of search data outside of Google, Captify uses its Search Intelligence Technology to connect real-time searches from more than two billion consumers, delivering a more holistic and connected view of consumers at scale. Specifically, Condon will lean into his vast expertise and…

Elaine Barden Leads Business Development for 13 States Comcast announced that Elaine Barden has been appointed Vice President, Business Development for the company’s West Division, which includes Arizona, California, Colorado, Kansas, Missouri, Minnesota, New Mexico, Oregon, Washington, Utah, Texas, Idaho, and Wisconsin. In this role, Barden will focus on business development and the continued expansion of Comcast’s infrastructure through partnerships with residential housing developers, city economic development…

Companies Also Commit to Create Programs Supporting Black Content Creators and Cultural Content Comcast and REVOLT, the unapologetically Hip Hop content platform from Sean "Diddy" Combs dedicated to the creators of this generation, have reached an agreement to significantly expand its availability to Xfinity TV customers across the country in new and existing markets. On September 29, REVOLT will be added in HD to the Xfinity Digital Starter package in Philadelphia, Northern New Jersey, Orlando, West Palm…

Comcast Corporation announced that Amy Banse, Executive Vice President of Comcast and Managing Director and Head of Funds for Comcast Ventures, is retiring after nearly three decades at Comcast. She will remain with the company through the end of 2021, serving as a Senior Advisor to Comcast’s Executive Leadership Team. Marketing Technology News: InsightSquared Brings Its Revenue Intelligence Platform to HubSpot "I’m extremely grateful to Amy for the incredible work she has done on behalf of Comcast for so…

Music Streaming on the TV on the Rise Customers Can Say “Spotify” into the Xfinity Voice Remote to Instantly Access Spotify Free and Spotify Premium with 50 Million Music Tracks and a Wide Range of Podcasts Comcast today announced that Spotify is now available to stream on Xfinity, giving millions of customers the ability to listen to the audio streaming service’s 50 million music tracks and a wide range of podcasts directly on the TV, from the comfort of their home. Starting today, Xfinity Flex customers can say “Spotify”…