https://youtu.be/pkMp4sJifqI Larry Allen is the VP & GM Addressable Enablement at Comcast. Larry participated in the MarTech Video Interview Series recently. Larry explained the tech behind Frequency Capping in Addressable. Prior to joining Comcast, Larry was part of Warner Media. He has more than 20 years of experience in Media, Marketing and Ad Technology. Larry has a deep understanding of the Advertising ecosystem, Product development, Product marketing, Media sales, and Media technology. He has held a…

With an annual growth rate of 4.1 percent, the video streaming service is expected to reach $26 billion this year. Netflix founded way back in 1997, is probably the first name that comes to mind when talking about online streaming services. The growth of Netflix paved the path for others to join its race and now we have a dozen online streaming services competing with each other. Some prominent names that came alongside were YouTube, Hulu, Amazon Prime, Disney+, among others. When such prominent names have already…

Captify, the global leader in Search Intelligence, announced that former Comcast executive Brendan Condon has been named Global Chief Revenue Officer, charged with driving company growth worldwide for Captify. As the largest independent holder of search data outside of Google, Captify uses its Search Intelligence Technology to connect real-time searches from more than two billion consumers, delivering a more holistic and connected view of consumers at scale. Specifically, Condon will lean into his vast expertise and…

Elaine Barden Leads Business Development for 13 States Comcast announced that Elaine Barden has been appointed Vice President, Business Development for the company’s West Division, which includes Arizona, California, Colorado, Kansas, Missouri, Minnesota, New Mexico, Oregon, Washington, Utah, Texas, Idaho, and Wisconsin. In this role, Barden will focus on business development and the continued expansion of Comcast’s infrastructure through partnerships with residential housing developers, city economic development…

Companies Also Commit to Create Programs Supporting Black Content Creators and Cultural Content Comcast and REVOLT, the unapologetically Hip Hop content platform from Sean "Diddy" Combs dedicated to the creators of this generation, have reached an agreement to significantly expand its availability to Xfinity TV customers across the country in new and existing markets. On September 29, REVOLT will be added in HD to the Xfinity Digital Starter package in Philadelphia, Northern New Jersey, Orlando, West Palm…

Comcast Corporation announced that Amy Banse, Executive Vice President of Comcast and Managing Director and Head of Funds for Comcast Ventures, is retiring after nearly three decades at Comcast. She will remain with the company through the end of 2021, serving as a Senior Advisor to Comcast’s Executive Leadership Team. Marketing Technology News: InsightSquared Brings Its Revenue Intelligence Platform to HubSpot "I’m extremely grateful to Amy for the incredible work she has done on behalf of Comcast for so…

Music Streaming on the TV on the Rise Customers Can Say “Spotify” into the Xfinity Voice Remote to Instantly Access Spotify Free and Spotify Premium with 50 Million Music Tracks and a Wide Range of Podcasts Comcast today announced that Spotify is now available to stream on Xfinity, giving millions of customers the ability to listen to the audio streaming service’s 50 million music tracks and a wide range of podcasts directly on the TV, from the comfort of their home. Starting today, Xfinity Flex customers can say “Spotify”…

New Solution Enables Content Owners and Distributors to Sell Set-Top-Box (STB) Video-On-Demand (VOD) Inventory Programmatically Opens New Demand Channels for STB VOD, Allows More Unified Buying Across All Premium Video Today, Comcast Technology Solutions, a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers, and FreeWheel, a Comcast Company providing global technology solutions for the future of television advertising, announced a new industry solution…

New Joint Venture Focuses on Helping Marketers Use Audience Insights for Advanced TV and Premium Video Advertising Blockgraph platform allows users to provide deidentified insights to advertisers for media planning and measurement, while securely facilitating addressable targeting Comcast Corporation, Charter Communications, Inc. and ViacomCBS announced that they have entered into an agreement to take equal ownership of Blockgraph, an industry initiative and software platform designed to create a more secure way to use…

Includes On Demand Catalogs from SHOWTIME and EPIX, along with Subscription Video on Demand (SVOD) services such as CuriosityStream, Grokker Yoga Fitness & Wellbeing and The Reading Corner Comcast announced that it has made the on demand catalogs from a series of premium networks and subscription video on demand (SVOD) services available for its Xfinity X1 and Flex customers to enjoy starting with SHOWTIME, EPIX, CuriosityStream, HISTORY Vault, Grokker Yoga Fitness & Wellbeing, The Reading Corner and DOGTV.…

Two New Vice Presidents to Lead Technical Operations and Human Resources Comcast California has named two new vice presidents to its senior leadership team. The appointments include Sonya Echols, Vice President of Human Resources and Mike Burnett, Vice President of Technical Operations. “We are thrilled to have leaders like Sonya and Mike join our top-notch California regional senior leadership team” Tweet this Sonya Echols is the new Vice President of Human Resources for Comcast California and will lead a team of…

Comcast announced it has completed the acquisition of Blueface® – a Dublin, Ireland-based global technology provider and leader in unified communications solutions. Terms of the acquisition were not disclosed. “Whether connecting within a company or directly to customers, Blueface technology, powered by Comcast Business, will provide businesses a seamless communications experience. We look forward to delivering innovative solutions that enable businesses to help power employee productivity and extraordinary customer…

Rooke Joins from Comcast Advertising’s Freewheel, Where He Most Recently Spearheaded the Company’s Publisher-Focused Technology Business Effectv, the advertising sales division of Comcast Cable, announced that it has appointed James Rooke as the company’s new general manager, effective January 1, 2020. “At Effectv, we’re at the forefront of an exciting and interesting time in the company’s history and future: We’re leading the organization – and industry – into a new era of audience-driven growth, and we sought a leader…

Companies Work Together to Integrate Comcast’s Xfinity Stream into NuEyes Smart Assistive Technology Comcast announced a partnership with wearable technology startup NuEyes to bring the Xfinity Stream entertainment viewing experience to visually impaired customers through NuEyes virtual reality technology. The Xfinity Stream app, which allows customers to watch live TV and On Demand content on any device, is now available on the NuEyes e2 smartglasses and VR magnifying device that enhances the usable vision of a person…

Comcast Announces Partnership With Connect Direct, A Subsidiary of Communication Service for the Deaf, to Help Close the Digital Divide Comcast and Connect Direct, a subsidiary of Communication Service for the Deaf (CSD), today launched customer service support via American Sign Language (ASL) for Internet Essentials, Xfinity Internet, and general Xfinity billing questions, called ASL Now. With the combined expertise of both companies, Internet Essentials and Xfinity customers can now connect with customer service agents…

Reisbeck most recently led HR for Comcast Spotlight’s (now Effectv’s) Sales Markets Division Effectv, the advertising sales division of Comcast Cable, announced that it has tapped Keri Reisbeck to lead Human Resources for the newly rebranded company, effective immediately. “It’s an exciting time to be at Effectv and I’m honored to be leading the charge in making sure we hire, retain and nurture the industry’s best to lead us into this new chapter” As Effectv’s first HR lead, Reisbeck is charged with setting the…

Comcast Business Recognized for Driving Digital Transformation for the Philadelphia Federal Credit Union and the Kraft Group Comcast Business announced it was honored with two Enterprise Application of the Year awards across the Finance and Sports & Entertainment categories from the Metro Ethernet Forum (MEF). The recognition highlights the company’s technology innovation and first-class service with the Philadelphia Federal Credit Union and the Kraft Group. “We’re honored to continue to be recognized as a leader by…

Major League Lacrosse Franchise scores Big by Instituting Comcast Business Internet and WiFi Comcast Business announced that the Boston Cannons rely on Comcast Business services to provide an enhanced game-day fan experience at Veterans Memorial Stadium. The Boston Cannons are a Major League Lacrosse (MLL) franchise and one of the most recognizable global lacrosse brands. With eight home games this past season, an average attendance of 4,500 fans and a dedicated pre-game fan festival, the organization aims to provide…

Announces Two New Products to Bring Greater Addressability to TV Advertising Comcast Spotlight, the advertising sales division of Comcast Cable, announced that it has rebranded as Effectv (e-FEC-tiv), emphasizing its commitment to delivering measurable results for its clients. This name change follows a notable evolution of the company over the past year, including the rollout of new data-driven TV advertising strategies, targeting and attribution products, cross-screen capabilities and a self-service buying platform for…

Innovative Indiana Banking Institution Leverages Comcast’s Flexible and Scalable Network Solutions to Enhance the Customer Experience Comcast Business announced that STAR Financial Bank, one of Indiana’s largest community banks, has deployed its high-speed connectivity and cybersecurity solutions to help accelerate innovation and enhance the digital experience for its customers. “Built on the largest IP network, our broadband and cybersecurity solutions help financial institutions and provide platforms for the adoption…