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Comcast

Comcast Advertising Appoints Rick Mandler as VP, Growth Strategy

In this newly created role, Mandler will be responsible for formulating growth marketing strategies across the Comcast Advertising portfolio with the goal of advancing revenue growth and market share. Comcast Advertising, a division of Comcast, today announced that it has appointed Rick Mandler as vice president, growth strategy. “Rick brings a deep knowledge of the TV and video ecosystem and extensive experience working in advanced advertising. He has a natural talent for collaborating across functions…

Comcast’s Todd Porch Appointed President At Strategus

Denver CTV/OTT Ad-Tech Leader Builds "People First" Executive Team Strategus, the ad-tech industry's first programmatic CTV/OTT managed services provider, today named Todd Porch as President. Porch joins Strategus after serving as Vice President at Comcast Cable's Effectv advertising sales division, formerly known as Comcast Spotlight. Marketing Technology News:Tricor Group Recognized by Dun & Bradstreet with 2021 Business Eminence Award for Singapore… "We're fortunate to attract such a talented executive to serve…

Comcast Commits to Investing $1 Billion Over Next 10 Years to Reach 50 Million Low-Income Americans With Tools and Resources to Succeed in…

On the 10th anniversary of its Internet Essentials program, Comcast today announced it would invest $1 billion over the next 10 years to help further close the digital divide and give even more low-income Americans the tools and resources they need to succeed in an increasingly digital world. The announcement coincides with the release of a 10-year Progress Report showing that, since 2011, the company, working in collaboration with its network of thousands of nonprofit partners, has connected a cumulative total of more than…

Comcast Advertising Appoints Industry Innovator Pooja Midha As Chief Growth Officer

In this role, Midha will oversee global marketing and lead the evolution of a strategic vision to drive growth and maximize the value of the company’s products within the changing advertising ecosystem. Comcast Advertising, a division of Comcast, today announced that it has appointed Pooja Midha as its chief growth officer, a new role within the organization. Marketing Technology News: Cloud Computing Could Eliminate a Billion Metric Tons of CO2 Emission Over the Next Four Years, and… “Her ability to sort through…

Comcast Rolls out Nation’s Largest Landline Voice Verified Caller ID Solution to Combat Robocalls

Company Leverages STIR/SHAKEN Technology To Help Consumers and Business Owners Determine Which Calls Come From Verified Telephone Numbers Verified Caller ID Feature Helps Consumers and Business Owners More Easily See What Calls are Spoofed Comcast today announced that the company has rolled out the nation’s largest landline voice implementation of STIR/SHAKEN-based Verified Caller ID feature in an effort to help protect the company’s Xfinity Voice, Comcast Business Voice, and Business VoiceEdge Select customers from…

Comcast Launches Black Experience on Xfinity Channel, Endorsed by African American Film Critics Association

The first-of-its-kind, curated destination of Black content, endorsed by the African American Film Critics Association, is available to customers on Xfinity X1, Flex and Stream App at no additional cost Channel includes the ultimate in Black storytelling from Black programming partners, film studios as well as original programming from emerging Black content creators Comcast NBCUniversal is excited to announce the launch of Black Experience on Xfinity, a first-of-its kind destination of Black entertainment, movies, TV…

Comcast Announces Leadership Transition at Sky

Jeremy Darroch Becomes Executive Chairman Through 2021; Dana Strong Appointed As Successor, Sky Group CEO Comcast Corporation announced that Sky Group CEO Jeremy Darroch will move from his current role to become Executive Chairman of Sky and Dana Strong will succeed him as Group CEO of Sky reporting to Comcast Chairman and CEO Brian L. Roberts. Darroch is one of the longest-serving leaders of a major British company, having been CEO of Sky since 2007, and Group CFO since 2004. During that time, he has tripled the size of…

Americans Rallying to Support Small Businesses This Holiday Season

Data reveals 84% of consumers mindful of the businesses they support; 46% more likely to shop at small businesses American consumers are rallying to support small businesses this holiday season according the new research from Comcast Business which explores U.S. consumers’ shopping trends and behaviors amid the COVID-19 pandemic. The national survey of more than 1,000 consumers found that 46% are more likely to patronize local/small businesses this holiday season compared to previous years, driven primarily by a desire to…

Comcast to Launch Disney+ and ESPN+ on Xfinity Platforms

Comcast and The Walt Disney Company announced that they have reached an agreement that includes the rights for Comcast to distribute the Disney+ and ESPN+ services on its Xfinity X1 and Flex platforms. “With the addition of Disney+ and ESPN+, our X1 and Flex customers will soon have the ability to easily find and watch the complete range of Disney shows and sports,” said Rebecca Heap, Senior Vice President, Video and Entertainment, Comcast Cable. “Whether it’s live, on demand or streamed via an app, unifying content is…

Comcast to Launch Disney+ and ESPN+ on Xfinity Platforms

Comcast and The Walt Disney Company announced that they have reached an agreement that includes the rights for Comcast to distribute the Disney+ and ESPN+ services on its Xfinity X1 and Flex platforms. “With the addition of Disney+ and ESPN+, our X1 and Flex customers will soon have the ability to easily find and watch the complete range of Disney shows and sports,” said Rebecca Heap, Senior Vice President, Video and Entertainment, Comcast Cable. “Whether it’s live, on demand or streamed via an app, unifying content is…

Neustar, Bandwidth, and Comcast Conduct Successful STIR/SHAKEN Interoperability Test

Neustar, a global information services and technology company and leader in identity resolution, has partnered with Bandwidth Inc. and Comcast to conduct a cross-industry STIR/SHAKEN interoperability test to showcase enterprises’ ability to authenticate outbound calls and actively participate in the STIR/SHAKEN ecosystem. STIR/SHAKEN are technology standards that use certificates to digitally sign phone calls, which verify caller identity and prevent spoofing. Today, only the Originating Service Provider (OSP) can sign…

MarTech Video Interview with Larry Allen – Comcast

https://youtu.be/pkMp4sJifqI Larry Allen is the VP & GM Addressable Enablement at Comcast. Larry participated in the MarTech Video Interview Series recently. Larry explained the tech behind Frequency Capping in Addressable. Prior to joining Comcast, Larry was part of Warner Media. He has more than 20 years of experience in Media, Marketing and Ad Technology. Larry has a deep understanding of the Advertising ecosystem, Product development, Product marketing, Media sales, and Media technology. He has held a…

Comcast Planning to Team Up With Walmart to Develop and Distribute Smart TVs

With an annual growth rate of 4.1 percent, the video streaming service is expected to reach $26 billion this year. Netflix founded way back in 1997, is probably the first name that comes to mind when talking about online streaming services. The growth of Netflix paved the path for others to join its race and now we have a dozen online streaming services competing with each other. Some prominent names that came alongside were YouTube, Hulu, Amazon Prime, Disney+, among others. When such prominent names have already…

Comcast Executive Brendan Condon Joins Captify as Global CRO

Captify, the global leader in Search Intelligence, announced that former Comcast executive Brendan Condon has been named Global Chief Revenue Officer, charged with driving company growth worldwide for Captify. As the largest independent holder of search data outside of Google, Captify uses its Search Intelligence Technology to connect real-time searches from more than two billion consumers, delivering a more holistic and connected view of consumers at scale. Specifically, Condon will lean into his vast expertise and…

Engage or Disengage? Three Marketing Practices That Could Be Fighting Your Customer Experience Efforts

Accounting and professional services giant Deloitte says customer-centric companies are 60% more profitable than less focused rivals. Analysts at Gartner note over two-thirds of companies now compete mainly on the basis of customer experience (CX). Forrester has shown that improving CX can be extremely profitable; brands that improve their experiences by just a single point can see more than $1 billion in added revenue. It’s no wonder so many companies are investing heavily in CX strategy, technology and training. Yet, at…

How COVID-19 Has Coronated Digital the King of Healthcare Marketing

In many ways, the coronavirus pandemic has been different for each of us, but we’ve also shared many of the same experiences. I can confidently say that you, the reader, have most likely driven tens of miles to find basic commodities, celebrated holidays with extended family on Zoom, and binge-watched episodes of Tiger King. However, one place we know with certainty that you avoided at all costs was your doctor’s office. In a recent McKinsey report, 80% of physicians surveyed saw a drop in patient volumes, with 62%…

Comcast Invests in Growth and Technology Infrastructure

Elaine Barden Leads Business Development for 13 States Comcast announced that Elaine Barden has been appointed Vice President, Business Development for the company’s West Division, which includes Arizona, California, Colorado, Kansas, Missouri, Minnesota, New Mexico, Oregon, Washington, Utah, Texas, Idaho, and Wisconsin. In this role, Barden will focus on business development and the continued expansion of Comcast’s infrastructure through partnerships with residential housing developers, city economic development…

Comcast and REVOLT Sign Agreement to Expand the Network’s Availability to Millions More Viewers in Over 30 Markets

Companies Also Commit to Create Programs Supporting Black Content Creators and Cultural Content Comcast and REVOLT, the unapologetically Hip Hop content platform from Sean "Diddy" Combs dedicated to the creators of this generation, have reached an agreement to significantly expand its availability to Xfinity TV customers across the country in new and existing markets. On September 29, REVOLT will be added in HD to the Xfinity Digital Starter package in Philadelphia, Northern New Jersey, Orlando, West Palm…

Comcast’s Amy Banse Transitions to Senior Advisor to Comcast After Nearly 30 Years of Leadership at the Company

Comcast Corporation announced that Amy Banse, Executive Vice President of Comcast and Managing Director and Head of Funds for Comcast Ventures, is retiring after nearly three decades at Comcast. She will remain with the company through the end of 2021, serving as a Senior Advisor to Comcast’s Executive Leadership Team. Marketing Technology News: InsightSquared Brings Its Revenue Intelligence Platform to HubSpot "I’m extremely grateful to Amy for the incredible work she has done on behalf of Comcast for so…

TouchSuite Welcomes Jeremy Brooks As Chief Marketing Officer

TouchSuite announced that Jeremy Brooks has been appointed as Chief Marketing Officer, effective immediately. Brooks has over two decades of experience in global business and brand development. As the CMO for TouchSuite, Brooks will have global responsibility for the company’s advertising, digital marketing, partnerships, promotions, brand management and growth initiatives. “We are extremely delighted to have Jeremy join our team. His expertise and experience are unparalleled,” said Sam Zietz, CEO of TouchSuite. “Jeremy…