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Spotify Launches on Comcast’s Xfinity X1 and Flex

Music Streaming on the TV on the Rise Customers Can Say “Spotify” into the Xfinity Voice Remote to Instantly Access Spotify Free and Spotify Premium with 50 Million Music Tracks and a Wide Range of Podcasts Comcast today announced that Spotify is now available to stream on Xfinity, giving millions of customers the ability to listen to the audio streaming service’s 50 million music tracks and a wide range of podcasts directly on the TV, from the comfort of their home. Starting today, Xfinity Flex customers can say “Spotify”…

MagellanTV, Documentary Streaming Service, Announces “Travel the World from Home”

Special programming initiative engages viewers without the need for an airline ticket MagellanTV, a global ad-free streaming video subscription service, is bringing the world to your living room with a new series of over 50 premium documentaries to delight, excite and satisfy the inner travel bug that has been suppressed for too long. Just as the U.S. starts to open back up, it's time to spread your wings with engaging playlists that include: Destination North America, Destination Europe, Destination Asia, Wildest…

Comcast Technology Solutions and FreeWheel Partner to Bring Programmatic Advertising

New Solution Enables Content Owners and Distributors to Sell Set-Top-Box (STB) Video-On-Demand (VOD) Inventory Programmatically Opens New Demand Channels for STB VOD, Allows More Unified Buying Across All Premium Video Today, Comcast Technology Solutions, a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers, and FreeWheel, a Comcast Company providing global technology solutions for the future of television advertising, announced a new industry solution…

MarTech Video Interview with Larry Allen – Comcast

https://youtu.be/pkMp4sJifqI Larry Allen is the VP & GM Addressable Enablement at Comcast. Larry participated in the MarTech Video Interview Series recently. Larry explained the tech behind Frequency Capping in Addressable. Prior to joining Comcast, Larry was part of Warner Media. He has more than 20 years of experience in Media, Marketing and Ad Technology. Larry has a deep understanding of the Advertising ecosystem, Product development, Product marketing, Media sales, and Media technology. He has held a…

Ad Tech Veteran Katie Back Joins Firstlight Media As Chief Revenue Officer

Will Drive Sales and Go-To-Market Strategies for OTT Platform Innovator Katie Back, a video advertising veteran who has spearheaded key technology initiatives across pay-TV and digital ecosystems, has been named Chief Revenue Officer of Firstlight Media, the innovator of modular OTT platforms for true engagement and monetization announced. Marketing Technology News: Valassis Real-time Insights Inform Marketing Strategies Amid COVID-19 Back, who was instrumental in shaping the market success of Freewheel, A Comcast…

FreeWheel and White Ops Expand Partnership Globally to Further Deepen Trust in Premium Video Inventory

White Ops Advertising Integrity and pre-bid technology enables FreeWheel to fully protect its inventory across all screens from sophisticated bots, invalid traffic and fraudulent impressions FreeWheel, A Comcast Company, and White Ops, the global leader in bot mitigation and fraud protection, announced the expansion of their partnership to include comprehensive pre-bid bot protection capabilities to protect advertising inventory within its ecosystem from fraudsters. This enhancement enables programmatic impressions…

FreeWheel Releases Next Generation Unified Decisioning to Transform How Industry’s Largest Media Players Transact on TV Content

As Programmatic Video Advertising Grows, Buyers and Sellers of Premium Video Rely on Technology to Optimize Across Sales Channels NBCUniversal and The Trade Desk Are Among Those Tapping FreeWheel’s Technology to Improve Performance for Advertisers FreeWheel, A Comcast Company, announced the next generation rollout and market-wide Q2 availability of its unified decisioning capability that enables buyers and sellers to seamlessly transact across both direct sold and programmatic advertising. The capability was piloted…

Comcast Gives Xfinity Customers Rolling Free Previews with Focus on Education, Entertainment and Fitness

Includes On Demand Catalogs from SHOWTIME and EPIX, along with Subscription Video on Demand (SVOD) services such as CuriosityStream, Grokker Yoga Fitness & Wellbeing and The Reading Corner Comcast announced that it has made the on demand catalogs from a series of premium networks and subscription video on demand (SVOD) services available for its Xfinity X1 and Flex customers to enjoy starting with SHOWTIME, EPIX, CuriosityStream, HISTORY Vault, Grokker Yoga Fitness & Wellbeing, The Reading Corner and DOGTV.…

Comcast California Adds Two New Executives to Its Senior Leadership Team

Two New Vice Presidents to Lead Technical Operations and Human Resources Comcast California has named two new vice presidents to its senior leadership team. The appointments include Sonya Echols, Vice President of Human Resources and Mike Burnett, Vice President of Technical Operations. “We are thrilled to have leaders like Sonya and Mike join our top-notch California regional senior leadership team” Tweet this Sonya Echols is the new Vice President of Human Resources for Comcast California and will lead a team of…

Comcast Acquires Blueface; Global Provider of Unified Communications as a Service (UCaaS) to Complement Comcast Business Solutions

Comcast announced it has completed the acquisition of Blueface® – a Dublin, Ireland-based global technology provider and leader in unified communications solutions. Terms of the acquisition were not disclosed. “Whether connecting within a company or directly to customers, Blueface technology, powered by Comcast Business, will provide businesses a seamless communications experience. We look forward to delivering innovative solutions that enable businesses to help power employee productivity and extraordinary customer…

Majority of Advertisers Used Advanced TV Solutions in 2019, New Survey Finds

New Findings From a Survey Conducted by Freewheel and Advertiser Perceptions Reveal That Spend Optimism for Over-The-Top (OTT)/CTV and Addressable TV Has Skyrocketed Over the Past Year FreeWheel, A Comcast Company, announced that according to a new survey of over 300 marketers and agencies, advanced TV is being used by the majority of advertisers to reach their target audiences. Among these solutions, OTT/CTV was purchased by the highest percentage (66%) of advertisers over the past month. Addressable TV (household-level…

Comcast Advertising Appoints James Rooke to Lead Effectv

Rooke Joins from Comcast Advertising’s Freewheel, Where He Most Recently Spearheaded the Company’s Publisher-Focused Technology Business Effectv, the advertising sales division of Comcast Cable, announced that it has appointed James Rooke as the company’s new general manager, effective January 1, 2020. “At Effectv, we’re at the forefront of an exciting and interesting time in the company’s history and future: We’re leading the organization – and industry – into a new era of audience-driven growth, and we sought a leader…

Comcast Partners With NuEyes to Enable Customers With Visual Disabilities to See TV With Smartglasses

Companies Work Together to Integrate Comcast’s Xfinity Stream into NuEyes Smart Assistive Technology Comcast announced a partnership with wearable technology startup NuEyes to bring the Xfinity Stream entertainment viewing experience to visually impaired customers through NuEyes virtual reality technology. The Xfinity Stream app, which allows customers to watch live TV and On Demand content on any device, is now available on the NuEyes e2 smartglasses and VR magnifying device that enhances the usable vision of a person…

Comcast Launches Customer Service Program for the Deaf Community in American Sign Language

Comcast Announces Partnership With Connect Direct, A Subsidiary of Communication Service for the Deaf, to Help Close the Digital Divide Comcast and Connect Direct, a subsidiary of Communication Service for the Deaf (CSD), today launched customer service support via American Sign Language (ASL) for Internet Essentials, Xfinity Internet, and general Xfinity billing questions, called ASL Now. With the combined expertise of both companies, Internet Essentials and Xfinity customers can now connect with customer service agents…

Comcast’s Effectv Appoints Keri Reisbeck As Its First Human Resources Lead

Reisbeck most recently led HR for Comcast Spotlight’s (now Effectv’s) Sales Markets Division Effectv, the advertising sales division of Comcast Cable, announced that it has tapped Keri Reisbeck to lead Human Resources for the newly rebranded company, effective immediately. “It’s an exciting time to be at Effectv and I’m honored to be leading the charge in making sure we hire, retain and nurture the industry’s best to lead us into this new chapter” As Effectv’s first HR lead, Reisbeck is charged with setting the…

Comcast Business Wins Two Enterprise Application of the Year Awards at MEF 2019

Comcast Business Recognized for Driving Digital Transformation for the Philadelphia Federal Credit Union and the Kraft Group Comcast Business announced it was honored with two Enterprise Application of the Year awards across the Finance and Sports & Entertainment categories from the Metro Ethernet Forum (MEF). The recognition highlights the company’s technology innovation and first-class service with the Philadelphia Federal Credit Union and the Kraft Group. “We’re honored to continue to be recognized as a leader by…

Effectv Introduces Two New Creative Offerings to Bring Added Simplicity and Strategic Cohesiveness to Local TV Advertising

Launch of Mnemonic, a Full-Service Creative Agency, Extends Effectv’s Ability to Offer One-Stop Services for the Buying, Planning and Execution of Media Campaigns Self-Service Creative Through Effectv Ad Planner Opens TV to a New Segment of Clients by Providing High-Quality, Cost-Effective TV Commercials With a Few Clicks of the Mouse Effectv, the advertising sales division of Comcast Cable, announced the launch of Mnemonic, a full-service creative agency for its clients, as well as a self-service creative portal through…

Advanced TV Solutions Are Changing Local Market Advertising, According to New FreeWheel Survey

Agencies Specializing in Local Media Planning and Buying Expect Media Spend on Advanced TV to Increase More Than on Any Other Medium over the Next 12 Months FreeWheel, A Comcast Company, announced the results from a survey of its Strata platform users — most of whom are specialists in local media planning and buying — focused on understanding changes in their advertising strategies in the increasingly fragmented media landscape. Results showed that these agencies are looking at data-driven and advanced TV solutions to…

Comcast Spotlight Rebrands as Effectv, Launches New Solutions to Drive Better Performance in The New TV Landscape

Announces Two New Products to Bring Greater Addressability to TV Advertising Comcast Spotlight, the advertising sales division of Comcast Cable, announced that it has rebranded as Effectv (e-FEC-tiv), emphasizing its commitment to delivering measurable results for its clients. This name change follows a notable evolution of the company over the past year, including the rollout of new data-driven TV advertising strategies, targeting and attribution products, cross-screen capabilities and a self-service buying platform for…

STAR Financial Bank Powers Digital Transformation with Comcast Business

Innovative Indiana Banking Institution Leverages Comcast’s Flexible and Scalable Network Solutions to Enhance the Customer Experience Comcast Business announced that STAR Financial Bank, one of Indiana’s largest community banks, has deployed its high-speed connectivity and cybersecurity solutions to help accelerate innovation and enhance the digital experience for its customers. “Built on the largest IP network, our broadband and cybersecurity solutions help financial institutions and provide platforms for the adoption…