Browsing Tag

Comcast

How COVID-19 Has Coronated Digital the King of Healthcare Marketing

In many ways, the coronavirus pandemic has been different for each of us, but we’ve also shared many of the same experiences. I can confidently say that you, the reader, have most likely driven tens of miles to find basic commodities, celebrated holidays with extended family on Zoom, and binge-watched episodes of Tiger King. However, one place we know with certainty that you avoided at all costs was your doctor’s office. In a recent McKinsey report, 80% of physicians surveyed saw a drop in patient volumes, with 62%…

Comcast Invests in Growth and Technology Infrastructure

Elaine Barden Leads Business Development for 13 States Comcast announced that Elaine Barden has been appointed Vice President, Business Development for the company’s West Division, which includes Arizona, California, Colorado, Kansas, Missouri, Minnesota, New Mexico, Oregon, Washington, Utah, Texas, Idaho, and Wisconsin. In this role, Barden will focus on business development and the continued expansion of Comcast’s infrastructure through partnerships with residential housing developers, city economic development…

Comcast and REVOLT Sign Agreement to Expand the Network’s Availability to Millions More Viewers in Over 30 Markets

Companies Also Commit to Create Programs Supporting Black Content Creators and Cultural Content Comcast and REVOLT, the unapologetically Hip Hop content platform from Sean "Diddy" Combs dedicated to the creators of this generation, have reached an agreement to significantly expand its availability to Xfinity TV customers across the country in new and existing markets. On September 29, REVOLT will be added in HD to the Xfinity Digital Starter package in Philadelphia, Northern New Jersey, Orlando, West Palm…

Comcast’s Amy Banse Transitions to Senior Advisor to Comcast After Nearly 30 Years of Leadership at the Company

Comcast Corporation announced that Amy Banse, Executive Vice President of Comcast and Managing Director and Head of Funds for Comcast Ventures, is retiring after nearly three decades at Comcast. She will remain with the company through the end of 2021, serving as a Senior Advisor to Comcast’s Executive Leadership Team. Marketing Technology News: InsightSquared Brings Its Revenue Intelligence Platform to HubSpot "I’m extremely grateful to Amy for the incredible work she has done on behalf of Comcast for so…

TouchSuite Welcomes Jeremy Brooks As Chief Marketing Officer

TouchSuite announced that Jeremy Brooks has been appointed as Chief Marketing Officer, effective immediately. Brooks has over two decades of experience in global business and brand development. As the CMO for TouchSuite, Brooks will have global responsibility for the company’s advertising, digital marketing, partnerships, promotions, brand management and growth initiatives. “We are extremely delighted to have Jeremy join our team. His expertise and experience are unparalleled,” said Sam Zietz, CEO of TouchSuite. “Jeremy…

MarTech Video Interview with Larry Allen – Comcast

https://youtu.be/pkMp4sJifqI Larry Allen is the VP & GM Addressable Enablement at Comcast. Larry participated in the MarTech Video Interview Series recently. Larry explained the tech behind Frequency Capping in Addressable. Prior to joining Comcast, Larry was part of Warner Media. He has more than 20 years of experience in Media, Marketing and Ad Technology. Larry has a deep understanding of the Advertising ecosystem, Product development, Product marketing, Media sales, and Media technology. He has held a…

FreeWheel Integrates NBC Spot On’s OTT Inventory Into Its Strata Platform

The NBCUniversal Owned Television Stations division signs multi-year deal with Comcast’s FreeWheel to provide advertisers with full access to NBC Spot On’s premium OTT/CTV inventory The NBCUniversal Owned Television Stations (owned stations) division announced that it has signed a multi-year deal with Comcast’s FreeWheel to make it easier for advertisers to access and transact with NBC Spot On’s premium inventory – across 100% of U.S. DMAs – through the Strata platform. NBC Spot On is the owned stations group advanced…

Spotify Launches on Comcast’s Xfinity X1 and Flex

Music Streaming on the TV on the Rise Customers Can Say “Spotify” into the Xfinity Voice Remote to Instantly Access Spotify Free and Spotify Premium with 50 Million Music Tracks and a Wide Range of Podcasts Comcast today announced that Spotify is now available to stream on Xfinity, giving millions of customers the ability to listen to the audio streaming service’s 50 million music tracks and a wide range of podcasts directly on the TV, from the comfort of their home. Starting today, Xfinity Flex customers can say “Spotify”…

MagellanTV, Documentary Streaming Service, Announces “Travel the World from Home”

Special programming initiative engages viewers without the need for an airline ticket MagellanTV, a global ad-free streaming video subscription service, is bringing the world to your living room with a new series of over 50 premium documentaries to delight, excite and satisfy the inner travel bug that has been suppressed for too long. Just as the U.S. starts to open back up, it's time to spread your wings with engaging playlists that include: Destination North America, Destination Europe, Destination Asia, Wildest…

Comcast Technology Solutions and FreeWheel Partner to Bring Programmatic Advertising

New Solution Enables Content Owners and Distributors to Sell Set-Top-Box (STB) Video-On-Demand (VOD) Inventory Programmatically Opens New Demand Channels for STB VOD, Allows More Unified Buying Across All Premium Video Today, Comcast Technology Solutions, a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers, and FreeWheel, a Comcast Company providing global technology solutions for the future of television advertising, announced a new industry solution…

Ad Tech Veteran Katie Back Joins Firstlight Media As Chief Revenue Officer

Will Drive Sales and Go-To-Market Strategies for OTT Platform Innovator Katie Back, a video advertising veteran who has spearheaded key technology initiatives across pay-TV and digital ecosystems, has been named Chief Revenue Officer of Firstlight Media, the innovator of modular OTT platforms for true engagement and monetization announced. Marketing Technology News: Valassis Real-time Insights Inform Marketing Strategies Amid COVID-19 Back, who was instrumental in shaping the market success of Freewheel, A Comcast…

FreeWheel and White Ops Expand Partnership Globally to Further Deepen Trust in Premium Video Inventory

White Ops Advertising Integrity and pre-bid technology enables FreeWheel to fully protect its inventory across all screens from sophisticated bots, invalid traffic and fraudulent impressions FreeWheel, A Comcast Company, and White Ops, the global leader in bot mitigation and fraud protection, announced the expansion of their partnership to include comprehensive pre-bid bot protection capabilities to protect advertising inventory within its ecosystem from fraudsters. This enhancement enables programmatic impressions…

FreeWheel Releases Next Generation Unified Decisioning to Transform How Industry’s Largest Media Players Transact on TV Content

As Programmatic Video Advertising Grows, Buyers and Sellers of Premium Video Rely on Technology to Optimize Across Sales Channels NBCUniversal and The Trade Desk Are Among Those Tapping FreeWheel’s Technology to Improve Performance for Advertisers FreeWheel, A Comcast Company, announced the next generation rollout and market-wide Q2 availability of its unified decisioning capability that enables buyers and sellers to seamlessly transact across both direct sold and programmatic advertising. The capability was piloted…

Comcast Gives Xfinity Customers Rolling Free Previews with Focus on Education, Entertainment and Fitness

Includes On Demand Catalogs from SHOWTIME and EPIX, along with Subscription Video on Demand (SVOD) services such as CuriosityStream, Grokker Yoga Fitness & Wellbeing and The Reading Corner Comcast announced that it has made the on demand catalogs from a series of premium networks and subscription video on demand (SVOD) services available for its Xfinity X1 and Flex customers to enjoy starting with SHOWTIME, EPIX, CuriosityStream, HISTORY Vault, Grokker Yoga Fitness & Wellbeing, The Reading Corner and DOGTV.…

Comcast California Adds Two New Executives to Its Senior Leadership Team

Two New Vice Presidents to Lead Technical Operations and Human Resources Comcast California has named two new vice presidents to its senior leadership team. The appointments include Sonya Echols, Vice President of Human Resources and Mike Burnett, Vice President of Technical Operations. “We are thrilled to have leaders like Sonya and Mike join our top-notch California regional senior leadership team” Tweet this Sonya Echols is the new Vice President of Human Resources for Comcast California and will lead a team of…

Comcast Acquires Blueface; Global Provider of Unified Communications as a Service (UCaaS) to Complement Comcast Business Solutions

Comcast announced it has completed the acquisition of Blueface® – a Dublin, Ireland-based global technology provider and leader in unified communications solutions. Terms of the acquisition were not disclosed. “Whether connecting within a company or directly to customers, Blueface technology, powered by Comcast Business, will provide businesses a seamless communications experience. We look forward to delivering innovative solutions that enable businesses to help power employee productivity and extraordinary customer…

Majority of Advertisers Used Advanced TV Solutions in 2019, New Survey Finds

New Findings From a Survey Conducted by Freewheel and Advertiser Perceptions Reveal That Spend Optimism for Over-The-Top (OTT)/CTV and Addressable TV Has Skyrocketed Over the Past Year FreeWheel, A Comcast Company, announced that according to a new survey of over 300 marketers and agencies, advanced TV is being used by the majority of advertisers to reach their target audiences. Among these solutions, OTT/CTV was purchased by the highest percentage (66%) of advertisers over the past month. Addressable TV (household-level…

Comcast Advertising Appoints James Rooke to Lead Effectv

Rooke Joins from Comcast Advertising’s Freewheel, Where He Most Recently Spearheaded the Company’s Publisher-Focused Technology Business Effectv, the advertising sales division of Comcast Cable, announced that it has appointed James Rooke as the company’s new general manager, effective January 1, 2020. “At Effectv, we’re at the forefront of an exciting and interesting time in the company’s history and future: We’re leading the organization – and industry – into a new era of audience-driven growth, and we sought a leader…

Comcast Partners With NuEyes to Enable Customers With Visual Disabilities to See TV With Smartglasses

Companies Work Together to Integrate Comcast’s Xfinity Stream into NuEyes Smart Assistive Technology Comcast announced a partnership with wearable technology startup NuEyes to bring the Xfinity Stream entertainment viewing experience to visually impaired customers through NuEyes virtual reality technology. The Xfinity Stream app, which allows customers to watch live TV and On Demand content on any device, is now available on the NuEyes e2 smartglasses and VR magnifying device that enhances the usable vision of a person…

Comcast Launches Customer Service Program for the Deaf Community in American Sign Language

Comcast Announces Partnership With Connect Direct, A Subsidiary of Communication Service for the Deaf, to Help Close the Digital Divide Comcast and Connect Direct, a subsidiary of Communication Service for the Deaf (CSD), today launched customer service support via American Sign Language (ASL) for Internet Essentials, Xfinity Internet, and general Xfinity billing questions, called ASL Now. With the combined expertise of both companies, Internet Essentials and Xfinity customers can now connect with customer service agents…