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Telaria Partners with Hulu to Reveal Emerging Alliance between Connected TV and Direct-to-Consumer Brands

New Research Shows DTC Shoppers Are Two Times More Likely to Purchase a Product After Seeing an Ad on CTV Than on Linear Television Telaria, the complete software platform to manage video advertising for premium publishers, in partnership with Hulu, today published new research demonstrating how Connected TV (CTV), the medium of choice for young, affluent and educated consumers, is a key channel for Direct-to-Consumer brands (DTC) to increase reach and drive brand awareness among direct-to-consumer shoppers. The study,…

Ahead of Digital NewFronts, YouTube and Hulu Reign Supreme, Finds Matrix Solutions

New Forecast from Matrix Solutions Reveals Americans Aren’t Excited About Video Content from the Majority of Companies Presenting at NewFronts Ahead of the Interactive Advertising Bureau’s Digital NewFronts, the premier event to showcase the latest in original digital video programming, research reveals that more than half (57%) of Americans who have watched original digital content in the last year are most excited for content from YouTube, trailed by Hulu, which garnered excitement around its original video content from…

TheViewPoint joins IAB and becomes TAG Registered

TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers and broadcasters, has recently announced its official membership in the Interactive Advertising Bureau (IAB) and its completion of the verification process necessary to become TAG Registered by the Trustworthy Accountability Group (TAG). TheViewPoint provides CTV/OTT video publishers with a direct gateway to premium demand and helps monetize their inventory on Roku, Hulu, Amazon Fire TV, Android TV, Apple TV, etc. Eliminating the middlemen involved…

Applicaster Turbocharges Video App Development with New Quick Brick Framework

New addition to the Zapp Platform’s Core framework simplifies OTT video app development, shrinks time to market and accelerates return on investment  Applicaster, the global technology company simplifying the creation, delivery and management of OTT video applications, today launched Quick Brick, a new app development framework available within its SaaS app development platform, Zapp. The revolutionary new toolset turbocharges video app development, enabling media companies to shrink time to market, reduce development and…

Programmatic Connected TV/OTT Ad Spend Bouncing Back, up 40% After Initial COVID-19 Shock

Hulu (+44%), Sling TV (+30%) among notable app risers; All major device types see ad spend bump, including Roku (+44%) and Apple (+41%) Pixalate, a global ad fraud intelligence and marketing compliance platform, today released an update to its COVID-19 benchmarks: Programmatic Ad Spend in the Age of COVID-19: Connected TV/OTT Advertising Report, examining how U.S. programmatic advertisers have shifted budgets during the ongoing pandemic. The latest report details programmatic OTT/CTV ad spend patterns from April…

VUniverse App: Channel Guide for the Streaming Universe Now Available for Early Access

Platform makes recommendations for viewers based on their personal tastes, providing suggestions for content available on Netflix, Hulu, Disney+, Amazon Prime Video, HBO and more VUniverse, a personalized movie and show recommendation platform that enables users to browse their streaming services in one app, released early access to its streaming service companion, simplifying the way viewers find content from popular services such as Netflix, Hulu, Disney+, Amazon Prime Video, HBO, and AppleTV+. Designed as a…

Cinedigm Network’s Newly Launched The Bob Ross Channel Is Now Available On Sinclair Broadcast Group’s Free Streaming Service, STIRR

Cinedigm Continues To Expand Its Channel Portfolio Into Free Ad-Supported Television Services Cinedigm announced the launch of the Bob Ross Channel on STIRR, an ad-supported, live and on-demand streaming service. The channel is now live and can be accessed on STIRR via iOS and Android devices, as well as Amazon Fire TV, Apple TV, and online at www.STIRR.com. The Bob Ross Channel will showcase the series’ memorable moments and incredible paintings, featuring approximately 380 classic episodes and delivering hours of…

ByteDance Names Kevin Mayer Chief Operating Officer

ByteDance Ltd. announced it has named Kevin Mayer Chief Operating Officer (COO) of ByteDance, effective June 1. Kevin will report directly to ByteDance Founder and Chief Executive Officer (CEO) Yiming Zhang, and will be charged with driving the global development of ByteDance, as well as overseeing corporate functions including corporate development, sales, marketing, public affairs, security, moderation, and legal. In his role as COO, Kevin will lead music, gaming, Helo, emerging businesses, and will serve as CEO of TikTok,…

New Digital Platforms And Inclusive Content Enable Brands To Engage The $1.2 Trillion Asian-American Consumer Market Like Never Before

Asian American-led television shows, social media and esports present new opportunities to reach the fastest growing consumer segment in the U.S. As the United States begins a path towards economic recovery, the $1.2 trillion Asian-American consumer market will play a critical role in its revitalization. For forward-looking companies and brands, the opportunity to reach the country's fastest growing and most affluent multicultural consumer group has never been more accessible, according to Nielsen's newly published…

VIZIO Adds Lifestyle, Fashion and Comedy Content on Award-Winning SmartCast TV Platform

Hundreds of 24-Hour Streaming Channels Available Free for U.S. Customers VIZIO, Inc., the #1 American-based TV brand and America’s #1 Sound Bar company, announced the launch of ten new lifestyle, DIY, fashion, travel and comedy channels to millions of viewers across America. As TV usage continues to surge and interest in “comfort food TV” is at an all time high,  VIZIO SmartCast TV’s free ad supported apps and streaming TV services were up 88% the last week of April compared to the first week of March before…

37% of Streaming Subscribers Share Accounts With People Outside Their Household, Restricting Streaming Services’ Revenue Growth

Nearly half of streaming subscribers (47%) say they have increased their watch time as a result of COVID-19 stay-at-home orders. Streaming services are seeing surges in new subscribers, but the frequency of password sharing may hinder total revenue growth More than one-third of streaming subscribers (37%)  share their accounts with people they do not live with, according to new data from The Manifest, a B2B news and how-to website. This includes family members (25%), close friends/partners (10%), and even…

Whip Media Group Introduces Strategic Supply Chain Partnership Program

Launch Partners Include Bitmax, Giant Interactive, ODMedia Group, Pixelogic, Prime Focus United Group and Wyvern Media Solutions Whip Media Group, the leading integrated cloud platform that empowers the world's largest entertainment organizations to intelligently acquire, distribute and monetize video content, announced a new Strategic Supply Chain Partnership program that will dramatically simplify and optimize media fulfillment. The first group of digital content management companies joining the program include industry…

TechBytes with Jessica Hogue, GM Measurement & Analytics at Innovid

Please tell us about your role and the technology you handle at Innovid. As GM of Measurement and Analytics, I’m charged with developing Marketing Analytics offerings for our agency, brand, and publisher partners to help grow their businesses. We have a heavy focus on CTV given the growth we see on our platform and the markets need for more insights into this channel. The underlying technology is our Omnichannel platform that creates and serves digital and addressable creatives around the world. We’re deeply integrated…

Nielsen to Appoint Jonathan Miller to Board of Directors

Forming Finance Committee of the Board Enters into Information Sharing and Cooperation Agreements with Elliott Management Nielsen announced that it plans to appoint digital media veteran Jonathan Miller to the Company's Board of Directors following the Company's Annual General Meeting of Shareholders scheduled for May 12, 2020. The Company expects the appointment to be effective in June. The Company's Board will also form a Finance Committee whose responsibilities include overseeing the Company's strategic, capital and…

Parks Associates: 76% of US Broadband Households Subscribe to an OTT Service, Adding Roughly Six Million Households Since Q1 2019

Industry data from Reelgood shows shift to comedy genre in March after shelter-in-place orders New consumer data from international research firm Parks Associates reveals an increase in streaming video viewership during the COVID-19 outbreak. The survey of 10,000 broadband households, fielded between March 8 and April 3 to 10,000 US heads of broadband households, finds 76% of US broadband households subscribe to an OTT service, increasing by roughly six million households since Q1 2019. Marketing Technology News: Tata…

TechBytes with Ken Harlan, Founder and CEO at MobileFuse

Hi Ken, from Analyst to becoming a CEO - How did you plan your transition through the Dotcom era to the modern AI era? I really had no plan. Just jumped-in with two feet. Through all of my companies, I’ve focused on two main things: service and creative. By keeping the most important aspects of Advertising simple, we’ve been able to easily adapt as technology has evolved. Service and creativity will never be second to technology. AI, ML, etc really go hand-in-hand with services and creative. Tell us a bit more about your…

Aflac Continues to Put People First with ‘Not Alone’ Marketing Campaign

In Partnership with Atlanta's Fastest-Growing Advertising Agency, Insurer Helps Ease the Anxiety of Out-of-Pocket Medical Bills Aflac, a leader in supplemental insurance sales at U.S. worksites, today announced its new, people-centric "Not Alone" marketing campaign. Developed in partnership with Dagger, Aflac's new advertising agency of record, the campaign reflects the insurer's commitment to being there for consumers when help is needed most. The new campaign focuses on the wide range of emotions Americans experience…

TechBytes with David Bloch, Data Science Evangelist at Domino Data Lab

How did you plan your transition through the Dotcom era to the modern AI era? I’ve been strangely fortunate in the sense that my career has coincided with many emerging technologies that now come together under the banner of AI. I started as a Software Engineer connecting medical equipment to medical software; that led to working in diagnostics, decision sciences and analysis of that data once it landed in patient management systems. From there, I started building predictive models in SAS and Matlab. I was one of the…

Levels Beyond Appoints Ralf Jacob, President, Verizon Digital Media Services to its Board of Directors

Levels Beyond announced that it has named media technology pioneer, innovator, and former President of Verizon Digital Media Services, Ralf Jacob, to its Board of Directors. This appointment is effective immediately and supports the continued growth of Levels Beyond by enhancing its visionary leadership facilities. Jacob further strengthens the marked expansion of the Levels Beyond Board, joining recent appointee Skarpi Hedinnson, formerly of Disney Digital and current CTO of SoFi Stadium and the Los Angeles Rams.…

Video Marketing Trends and Forecasts for 2020

In 2020, we expect Video Marketing to continue to grow by leaps and bounds. As more companies realize just how accessible this marketing channel is; the sky is truly the limit for every business owner and marketer. Will a new marketing technology emerge? A new platform? Probably both. In any case, the future of Video Marketing offers a lot to be excited about and one thing is certain — the world is moving towards video content, not away from it. With that in mind, let’s draw upon some of the past year’s successes and look…