Advertising On Hulu: 5 Reasons Your Brand Needs This – Peter Belbita

It’s not exactly a secret that the current media landscape is in the midst of a drastic change. Pay Per View TV is now the best way to reach the TV audience. It’s not exactly a secret that the current media landscape is in the midst of a drastic change. Traditional television, once the most reliable and surefire way to reach people, is no longer the force it once was. This has sent businesses and marketers scrambling to find the most effective ways to get their message out. Marketing Technology News: NetApp Joins Aston…

ViacomCBS Announces Expanded Distribution Agreement with Hulu

New Deal Brings 14 Additional ViacomCBS Cable Networks to Hulu + Live TV, Including BET, Comedy Central, MTV and Nickelodeon ViacomCBS announced a new distribution agreement that adds more content from ViacomCBS’ leading portfolio of news, and sports networks to Hulu’s live TV subscription streaming service, Hulu + Live TV. Marketing Technology News: Deck Commerce Launches Order Management Extension for Magento to Empower DTC Retailers The comprehensive, multi-year deal includes continued carriage of CBS broadcast…

Telaria Partners with Hulu to Reveal Emerging Alliance between Connected TV and Direct-to-Consumer Brands

New Research Shows DTC Shoppers Are Two Times More Likely to Purchase a Product After Seeing an Ad on CTV Than on Linear Television Telaria, the complete software platform to manage video advertising for premium publishers, in partnership with Hulu, today published new research demonstrating how Connected TV (CTV), the medium of choice for young, affluent and educated consumers, is a key channel for Direct-to-Consumer brands (DTC) to increase reach and drive brand awareness among direct-to-consumer shoppers. The study,…

Ahead of Digital NewFronts, YouTube and Hulu Reign Supreme, Finds Matrix Solutions

New Forecast from Matrix Solutions Reveals Americans Aren’t Excited About Video Content from the Majority of Companies Presenting at NewFronts Ahead of the Interactive Advertising Bureau’s Digital NewFronts, the premier event to showcase the latest in original digital video programming, research reveals that more than half (57%) of Americans who have watched original digital content in the last year are most excited for content from YouTube, trailed by Hulu, which garnered excitement around its original video content from…

EY Announces Justin Wineburgh Of Alkemy X As An Entrepreneur Of The Year® 2021 Greater Philadelphia Award Finalist

Celebrating the 35th class of unstoppable entrepreneurs who transform Greater Philadelphia and beyond Ernst & Young LLP (EY US) today announced that President & CEO Justin Wineburgh of Alkemy X was named an Entrepreneur Of The Year® 2021 Greater Philadelphia Award finalist. Now in its 35th year, the Entrepreneur Of The Year program honors unstoppable business leaders whose ambition, ingenuity and courage in the face of adversity help catapult us from the now to next and beyond. Wineburgh was selected by a panel…

H Code Officially Introduces B Code, A New Digital Entity Focused On Driving Authentic Marketing For Black Audiences

H Code, the leading multicultural digital media company, today announces the launch of B Code, a new entity focused on developing solutions for advertisers and agencies to reach, inform and connect with Black audiences at scale across the digital landscape. Built upon H Code’s robust proprietary scaled end-to-end digital marketing platform, B Code is set to become one of the most impactful solutions for helping brands understand and engage with the Black digital community. In addition to bolstering multicultural marketing…

Reely Appoints Industry-Leading Executives to Strengthen Data Science, Marketing, and Business Development for AI-Powered Sports and Esports…

Digital Entertainment Leader Maria Consuelo Gonima Joins as Chief Operating Officer and Esports Veteran Bryan Yale Joins as Chief Data Officer Reely, the AI-powered real-time content automation platform, today announced two new executive roles with the appointment of digital entertainment executive Maria Consuelo Gonima as Chief Operating Officer and esports analytics veteran Bryan Yale as Chief Data Officer. Reely's new executive leadership will report to CEO Daniel Evans and enhance its strategy to provide the most…

Flashtalking and BrightLine Partner to Unlock Interactive Personalized Advertising across Premium CTV Properties

Partnership extends personalized, interactive advertising and creative formats into the wider CTV/OTT ecosystem Flashtalking, the leading global independent platform for omnichannel ad management, data-driven creative messaging, and unified insights, announced that it has formed an exclusive partnership with enhanced CTV ad leader, BrightLine, to extend personalized interactive advertising and advanced ad format capabilities to CTV/OTT environments. Given its comprehensive footprint of SDK partnerships across all leading…

Why Brands Should Ramp Up Their OTT Marketing Strategies

When the COVID-19 pandemic struck, video streaming skyrocketed as populations around the globe sheltered at home. The mass consumption of internet-delivered over-the-top (OTT) media wasn’t just a fad, though. As of year-end 2020, video streaming accounted for nearly one-fourth of total streaming among streaming-capable homes. Today, more than three-fourths of U.S. homes have at least one enabled connected TV (CTV) device for streaming OTT content. These figures suggest OTT media, with its ease of access and…

Pixalate Unveils Monthly Publisher Trust Index: Ad Industry’s First Mobile & CTV App Ranking System Based on Traffic Quality;…

Pixalate, a global ad fraud intelligence and marketing compliance platform, launched the world's first Publisher Trust Index, a global approach to quality measurement and monthly rankings of the world's mobile and Connected TV (CTV) apps, designed to bring unprecedented transparency to the programmatic advertising ecosystem. While traditional ranking systems use a quantitative-based approach, Pixalate uses proprietary algorithms to measure a range of quality metrics, including brand safety, invalid traffic (IVT, or ad…

MediaKind Announces Two Senior Appointments to Elevate Business Strategy in DTC and Advertising Space

MediaKind has announced the appointment of Mark Ramberg as Group Vice President of Products, and Jeff Sherwin, as Executive Vice President, Technology Strategy & Operations. These newly created positions strengthen MediaKind’s technical capabilities and strategic commitment to the burgeoning direct-to-consumer (DTC) video, advertising, and sports markets, where it continues to invest and increase its presence. Between them, Ramberg and Sherwin bring over 45 years of experience in the DTC and advertising space, having…

Liquid Media and Insight TV Forge New Channel Partnership

Liquid Media Group Ltd.  and Insight.TV (“Insight”) announced the signing of a memorandum of understanding following extensive discussions toward a content partnership, leveraging Insight’s 400M+ household reach in 53 countries. Marketing Technology News: AtScale Delivers “Live” Connection Experience for Microsoft Power BI Under the proposed alliance, Insight, the leading millennial-focused global channel and content producer, will distribute select Liquid library content across their global distribution network.…

VIZIO Offers Media Buyers Fresh Look At TV Ad Innovations In Its First IAB NewFronts Presentation

The Future of Streaming Advertising On Display, VIZIO to Showcase Unique Opportunities for Brands to Reach Exclusive Audiences Using Data-Informed Products, TV Ad Inventory Across Hundreds of Free Linear Channels and Engagement Opportunities In Search/Discovery Featuring Details on a New Cross-Platform Advertising Deal with Verizon Media, A Sneak Peek at New Content Initiatives, Conversations with Agency Leaders, Insights from Magid, and Updates on VIZIO Addressable VIZIO, the award-winning smart TV, sound bar and home…

Marketing Technology Highlights of The Week: 03rd May-2021: Featuring Adobe, Amplitude, Rollworks, 8X8 and more! 

First-party data, preparations for a cookie less marketing future, a heavier reliance on video as and video marketing….what else is store in the world of martech and marketing?  This weekly highlight can give you a quick snippet: MarTech Quote-of-the-Week! I see a big movement towards context in 2021 – particularly in video ad formats like CTV and OTT. With streaming so prevalent, and being done on so many devices within the house, ads on services like Hulu are more engaging and relevant than ever. -Gary Burtka, VP U.S.…

MarTech Interview with Gary Burtka, VP U.S. Operations at RTB House

Gary Burtka, VP U.S. Operations at RTB House shares a few very relevant thoughts on ad buying structures and the impact of AI in ad targeting trends in this chat with MarTech Series while also diving into RTB House’s latest marketing, martech and sales learnings: ______ Tell us a little about yourself Gary…we’d love to hear about your role at RTB House? There’s no typical day at work here for me at RTB House…I oversee a number of teams ranging from account management, to technical account management (engineering), to…

MarTech Interview with Navdeep Saini, Co-founder and CEO at DistroScale

Streaming services and video technologies are evolving rapidly to meet customer expectations as the rise of video consumption becomes more commonplace, Navdeep Saini, Co-founder and CEO at DistroScale weighs in with a few thoughts: ______ Tell us a little about yourself Navdeep…we’d love to hear about your journey as a tech founder and the story behind DistroScale?  I studied computer science and have always had a passion for software engineering and building software-based platforms. I started in the Internet and…

Digital Ads for 2020 U.S. Elections Focused on Programmatic, CTV and Last-Minute Impressions

Centro , a global provider of advertising technology, announced 2020 U.S. Elections research showing how political campaigns increased investments in CTV advertising, which represented 19% of their programmatic budgets. This was a 280% increase in CTV’s programmatic advertising share from the 2018 U.S. midterm election cycle. The data was compiled from more than 400 advertisers for state, local and national races managing digital ad buying via Centro’s platform, Basis. These political and advocacy advertisers encompassed…

New IAS Study Shows Shift to YouTube CTV Viewing, Focus on Brand Safety and Suitability

Integral Ad Science (IAS), a global leader in digital ad verification, released new research showing that U.S. consumers prefer YouTube to all other ad-supported streaming services on CTV, while brand safety and suitability are also top of mind. Surveying over 1,000 U.S. consumers, this new report from IAS explores how CTV users experience YouTube content and ads. "After a period of rapid growth, CTV is now officially consumers' preferred streaming device and YouTube tops the list of ad-supported streaming services that…

Whip Media And Free Turn Partner To Bring Predictive Power To Brand Funded Entertainment

The Unique Collaboration Will Allow Advertisers to Benefit From Global Entertainment Consumption Insights, Trends and Prediction Intelligence Whip Media, the leading enterprise software platform and data provider to the world’s largest entertainment organizations, and entertainment company Free Turn, today announced a partnership to bring consumer viewing and engagement data into the development of brand-funded entertainment. Marketing Technology News: DoubleVerify Taps Doug Campbell As New Chief Strategy Officer The…

Genpact Appoints Tamara Franklin to Board of Directors

Genpact , a global professional services firm focused on delivering digital transformation, announced that Tamara Franklin, chief digital, data and analytics officer at Marsh LLC, is joining its board of directors, effective March 29, 2021. "Tamara's deep experience in digital transformation cutting across many industries will bring valuable insights to Genpact," said Jim Madden, chairman of the board, Genpact. "We're honored to have her join our board, and we look forward to her contributions." Marketing…