MarTech Interview with James Whitemore, Chief Marketing Officer at NetApp

"Increasingly, marketing is delivering the sale too – right there online—essentially becoming a digital revenue engine. The notable aspect is we are moving Marketing away from just being a cost-center, we’re actually contributing to the company’s bottom-line." James, please tell us about your experience as a CMO of a global tech company through the COVID-19 crisis. My career path has taken me through several different types of roles, each of which brought their own challenges. COVID-19 has been one of those challenges,…

NetApp Expands Partner-First Approach with Updates to Unified Partner Program

The FY’21 program enables partners to build a NetApp focused services practice, to expand margin opportunity, and to offer the best return on their partnership with NetApp. Supported by a leading portfolio of hybrid cloud data services and data management solutions, NetApp enables partners to address their customers’ most pressing digital transformation needs. NetApp, the leader in cloud data services, announced new updates to its industry-leading Unified Partner Program to complement and align with its partners’…

NetApp Closes Acquisition Of Spot

Spot by NetApp establishes leadership in application-driven infrastructure NetApp, the leader in cloud data services, announced that it has completed its acquisition of Spot, a leader in compute management and cost optimization in the public clouds. “Cloud infrastructure gives application developers the ability to develop and deploy applications faster by providing resources almost instantly at any time” Spot by NetApp® delivers application-driven infrastructures (ADIs), cloud infrastructures that use analytics and …

NetApp Names Cesar Cernuda as President

Cloud data services provider NetApp has named Cesar Cernuda as president, reporting to CEO George Kurian, effective in July. Cernuda will lead the company's global go-to-market operations spanning sales, marketing, services and support. Cernuda brings with him extensive experience in leading business transformation, building diverse, high-performing teams and driving a successful cloud business. In his role as president, Cernuda will continue to evolve the NetApp go-to-market strategy and organization to accelerate growth…

NetApp Mobilizes Force to Strengthen App-driven Infrastructure; Announces Plan to Acquire Spot

Today, major Cloud data service provider NetApp has announced its interest to acquire Cloud Computing and Cost Optimization platform - Spot. Spot, which was recently rebranded from Spotist, is a leading provider of computing management and cost optimization solutions for the public Clouds. Getting Bold with Public Clouds When the risks grow, agility and flexibility are the key factors that customers look in their service providers. Public Cloud business is no different. Today, speed is the new benchmark for Public Cloud…

NetApp Acquires Leading Virtual Desktop Infrastructure Player, CloudJumper

Company improves and accelerates public cloud virtual desktops for work from home, branch offices and enterprise deployments NetApp, the leader in cloud data services, announced that it acquired CloudJumper, a leading cloud software company in the virtual desktop infrastructure (VDI) and remote desktop services (RDS) markets. As a result of the acquisition, the new NetApp Virtual Desktop Service (VDS) will solve the most challenging problems of virtual desktop services and application management, allowing customers to…

Commvault and NetApp Expand Critical Data Protection and Recovery for Hybrid Cloud Environments

Commvault, a recognized global enterprise software leader in the management of data across cloud and on-premises environments, announced the launch of NetApp Scale-out Data Protection (SDP), to offer expanded rapid recovery support for critical data across NetApp's hybrid-enabled storage systems. NetApp SDP takes advantage of the NetApp portfolio and is powered by Commvault Complete Backup and Recovery software to provide snapshot management, backup, and disaster recovery functionality. Businesses today are highly…

NetApp Architects Application-Integrated Data Management for Kubernetes with Project Astra

NetApp introduces vision for enterprise-class data services for stateful, cloud-native applications with any Kubernetes distribution on any cloud NetApp, the leader in cloud data services, introduced Project Astra, a vision for a software-defined platform that is currently in development with the Kubernetes community. Project Astra will deliver the industry's most robust, easy-to-consume, enterprise-class storage and data services platform for Kubernetes that enables both application and data portability for stateful…

NetApp Appoints Deepak Ahuja to Board of Directors

NetApp, Inc. announced that Deepak Ahuja, CFO of Verily, has joined its Board of Directors. Mr. Ahuja’s appointment brings the number of directors on the NetApp board to eight, seven of whom are independent. Marketing Technology News: LinkedIn Veteran Doug Camplejohn Joins as EVP & GM of Salesforce Sales Cloud “I am pleased to welcome Deepak to our Board,” said George Kurian, chief executive officer. “His extensive strategic and operational expertise will provide valuable perspectives as we continue to execute our…

NetApp Appoints James Whitemore as SVP and Chief Marketing Officer

Cloud veteran promoted to CMO after successful interim leadership NetApp the data authority for hybrid cloud, announced the appointment of James Whitemore as senior vice president and chief marketing officer (CMO) at NetApp, reporting to CEO George Kurian. Whitemore has been a key team member of the marketing organization since 2016 and served as interim CMO since July of 2019. His focus on increasing digital engagement will advance NetApp’s global marketing strategy to reach new customers and new buyers and strengthen…

NetApp Reinvents the Customer Experience for the Hybrid Multicloud

Company Introduces New Simplified Cloud Experience for the Enterprise, on and off the Premises, with Consumption Models as Easy as 1-2-3 NetApp, the data authority for hybrid cloud, announced its reinvention of the customer experience with NetApp Keystone, a program that offers a range of flexible solutions for customers whether they choose to build or buy their cloud infrastructure. “In introducing flexible consumption models and automation-focused products, NetApp is making it significantly simpler not only to use its…

NetApp Accelerates Access to Critical Business Data with Ultrafast Performance

NetApp MAX Data Combined with Intel Optane DC Persistent Memory Turbocharges Enterprise Applications by Using Persistent Memory in Servers NetApp, the data authority for hybrid cloud, announced NetApp Memory Accelerated Data (MAX Data) 1.3 supporting the Intel Optane DC persistent memory. The combination of MAX Data and Intel Optane DC persistent memory enables organizations to stay competitive by doing more with their data so they can do more for their customers. “Customers can unlock the value of their data stockpiles…

NetApp Appoints Debra McCowan as Chief Human Resources Officer

Veteran HR Executive with Experience Supporting Global Organizations Through Growth and Transformation Joins NetApp’s Leadership Team NetApp, the data authority for hybrid cloud, announced the appointment of Debra McCowan as senior vice president and chief human resources officer (CHRO) at NetApp, reporting to CEO George Kurian. “I look forward to partnering with the executive team to develop a progressive and aligned global HR strategy and to creating an environment where talent and culture continue to be foundational…

MindTickle Announces $100 Million Funding

MindTickle, the leader in Sales Readiness technology, announced that it has raised $100 million in a combination of equity and debt financing, led by Softbank Vision Fund 2 to prepare customer-facing employees everywhere to drive revenue growth. Existing investors, Norwest Venture Partners, Canaan, NewView Capital, and Qualcomm Ventures also participated in the round. This will be used to accelerate MindTickle's go-to-market activities and expansion of global operations while advancing investments in product innovation to…

Liquid Web Launches Managed Cloud Servers, Making the Public Cloud Available On-Demand at a Predictable Price

The fully managed, turnkey cloud solution enables businesses to deploy high demand websites and applications quickly and easily scale as business needs change. Liquid Web, LLC, the market leader in managed hosting and digital commerce cloud services to SMBs and entrepreneurs, today announced the launch of the company's new Managed Cloud Server offering, which enables businesses to deploy a cloud environment in minutes. Marketing Technology News: Moz To Update Proprietary Page Authority Metric to Better Predict…

Henri Richard joins Data Dynamics’ Board of Directors

Data Dynamics Strengthens its Board of Directors with the addition of NetApp’s former EVP of Worldwide Field & Customer Operations, Henri Richard Data Dynamics, the leader in Unified Unstructured Data Management, announced that it has added industry veteran, Henri Richard, to its Board of Directors. Mr. Richard is a recognized and proven leader with extensive experience in scaling global go to market operations and delivering exponential shareholder value. Henri Richard joins industry veterans Andy Monshaw and Randy…

Jifflenow Reports B2B Meetings Are on the Rise at Virtual Events

As enterprises look for ways to make up for the shortfall invaluable face-to-face customer meetings due to canceled in-person events, they are turning to virtual events, webinars, and digital campaigns. To make these marketing investments more effective, sales and marketing teams are scheduling thousands of virtual customer meetings to build their sales pipelines. Many of these enterprises are using Jifflenow, innovator of the world’s #1 Meeting Automation Platform (MAP), which has seen a dramatic increase in the use of…

BigID Introduces Hyperscan(™) for Speeding Unstructured File Scans at Scale

Hyperscan Cuts Unstructured Data Scans By Up To 95% Through Patent-pending ML Intelligence BigID, the leader in data discovery and intelligence for privacy, protection and perspective, introduced Hyperscan technology for scanning large volumes of unstructured file data in the data center or cloud at petabyte scale. BigID’s Hyperscan leverages BigID developed ML to dramatically expedite the classification, cataloging and correlation of sensitive data in high volume file stores like O365, Sharepoint, Box, GDrive, S3, NetApp,…

Validity Launches GridBuddy Cloud To Integrate Multiple Salesforce Orgs In One View

New Solution Improves Salesforce Productivity and Operational Efficiency Validity, the most trusted name in customer data quality, announced the launch of its new GridBuddy Cloud solution. In the current business environment, companies find themselves competing to grab the attention of their customers and prospects in every way possible – and digital has become the cornerstone of those efforts. But to be successful, businesses and Salesforce end users alike need up-to-date data that is both easily managed and accessible,…

SFL Scientific and Iguazio Partner to Speed Up Custom AI Development for Fortune 1000 Companies

Top tier consultancy partners with a leading data science platform company to simplify and expedite development and deployment of AI for enterprises across industries: Finance, insurance, healthcare, retail, manufacturing, gaming, AdTech, etc. Enterprises can now easily incorporate AI and MLOps automation to create business impact through endless applications such as: Predictive maintenance, real time recommendations, KYC (know your customer) and fraud prevention Partnership will speed up deployment of AI services at…