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Precisely and TomTom Help Companies Achieve Data Integrity Through Location Technology

TomTom (TOM2), the location technology specialist, and Precisely, the global leader in data integrity, announced an extension of their long-standing relationship. TomTom will provide Precisely with its leading map and traffic datasets, helping Precisely customers leverage important context to make better-informed, more confident business decisions. Precisely will use TomTom’s highly accurate map information as well as its historic and real-time traffic data – sourced from over 600 million connected devices. This map and…

Syncsort Rebrands as Precisely, Powers Confident Business Decisions with Trusted Data

New Brand and Strategy Accelerate Leadership in Data Integrity Following Syncsort’s Acquisition of the Pitney Bowes Software and Data Business Precisely, the global leader in data integrity, is being unveiled as the result of Syncsort’s acquisition of the Pitney Bowes software and data business in December. The Precisely brand underpins a world-class business with leading software and data enrichment products, annual revenue in excess of $600m, 2,000 employees, and 12,000 customers in more than 100 countries, including 90…

Voxnest Launches Voxnest Audience Network to Help Brands & Advertisers Reach Precisely-Targeted Podcast Audiences at Scale

World's Largest Podcast Advertising Marketplace Curates Content Bundles, Creating the Inventory Needed to Grow the Industry Podcasting solution provider Voxnest, announced the launch of the Voxnest Audience Network, a first-of-its-kind marketplace for in-audio advertising inventory. With VAN, Voxnest is offering brands and advertisers the ability to target precise audiences through buys across bundles of content, curated based on proprietary data to deliver impressions from a specific demographic profile. Katz Media…

How Precisely Accurate Is Your Geo-intelligence?

Location data is an important source of real-world context and geo-insights for many industry verticals. Market research pundits are projecting USD $20 Billion will be spent on geo-insights by 2020. As location intelligence continues to become mainstream, marketers, advertisers, and smart city planners are busy purchasing as much 3rd party location data as they possibly can. Our blog post this week revisits the fundamentals to ensure the best return for your location data investment. What is a Location Signal? A…

New F1 Insights Powered by AWS Will Help FORMULA 1 Fans Make Sense of Split-Second Decisions on the Track

Today, Amazon Web Services (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), and FORMULA 1 (F1) (NASDAQ: FWONA, FWONK) are introducing six new F1 Insights powered by AWS that will roll out through the 2021 racing season. The new additions mean a total of 18 AWS-powered stats will be available to fans by the end of the season. F1 Insights powered by AWS are real-time racing statistics, displayed as on-screen graphics, that transform the fan experience before, during, and after each race by providing the data and analysis…

The Benefits Of A Digital Brand Refresh And A Few Tips

Last year’s surge in e-commerce sales will not be remembered as a pandemic-era phenomenon that eventually gave way to a return to brick-and-mortar normalcy. Instead, it will be marked in time as a dramatic acceleration in a trend that pre-dated COVID-19. Indeed, one study found that the pandemic had sped up the shift from physical to digital commerce by as much as five years. Marketing Technology News: Nielsen Annual Marketing Report Underscores the Need for Brands to Evolve Strategies in Wake of… As customers grow…

JAGGAER Unveils “Digital Mind” Strategy With The Introduction Of New Adopt, Assist And Advise Solutions

Embedded intelligence, predictive analytics, and real-time user guidance improve strategic decision making, procurement efficiency, risk reduction and customer success JAGGAER today announces the launch of its “Digital Mind” strategy to boost customer success in the adoption and use of its source-to-settle JAGGAER ONE platform. JAGGAER Digital Mind is a core set of advanced technologies that incorporates prescriptive and predictive analytics, machine learning, natural language processing and other innovative capabilities to…

We Mail America.com Launches, Delivering Comprehensive and Data-Driven Advertising Solutions

Innovative model integrates solo direct mail campaigns and digital technology Data-driven marketing has never been more important to business owners. Today, Media Executive Gary Pizzati has launched We Mail America.com, which is already making a mark on the advertising and media industry. We Mail America.com is reinventing the traditional direct mail model by coupling it with a full suite of digital marketing services that works precisely and in conjunction with each mail deployment. This comprehensive view of advertising…

GetApp Survey Uncovers New Trends in Martech Software Adoption for Startups

Survey reveals startups are adopting marketing technology in droves but the dizzying array of options is a serious challenge. GetApp, a recommendation engine that helps entrepreneurs make informed software purchasing decisions, released findings from its latest survey of startups. The marketing technology study reveals that 68 percent of startups use marketing technology tools, but only 59 percent of them have a plan for how to use them. This poses a significant business challenge as entrepreneurs without a…

TigerGraph’s Graph + AI Summit 2021 to Feature 40+ Sessions, Live Workshops and Speakers from JPMorgan Chase, NewDay, Pinterest, Jaguar Land…

TigerGraph, provider of the leading graph analytics platform, unveiled the complete agenda for Graph + AI Summit 2021, the industry’s only open conference devoted to democratizing and accelerating analytics, AI and machine learning with graph algorithms. The roster includes confirmed speakers from JPMorgan Chase, Intuit, NewDay, Jaguar Land Rover, Pinterest, Stanford University, Forrester Research, Accenture, Capgemini, KPMG, Intel, Dell, and Xilinx, as well as many innovative startups including John Snow Labs, Fintell, SaH…

TigerGraph’s Graph + AI Summit 2021 to Feature 40+ Sessions, Live Workshops and Speakers from JPMorgan Chase, NewDay, Pinterest, Jaguar Land…

 TigerGraph, provider of the leading graph analytics platform, unveiled the complete agenda for Graph + AI Summit 2021, the industry’s only open conference devoted to democratizing and accelerating analytics, AI and machine learning with graph algorithms. The roster includes confirmed speakers from JPMorgan Chase, Intuit, NewDay, Jaguar Land Rover, Pinterest, Stanford University, Forrester Research, Accenture, Capgemini, KPMG, Intel, Dell, and Xilinx, as well as many innovative startups including John Snow Labs, Fintell, SaH…

Top Martech Funding (in the news) From Q1 of 2021!

The pandemic-driven environment has taught us a lot of things, and it has completely transformed the business landscape. We have seen an emergence of digital media business models. The funding data from the Q1 2021 will substantiate this as venture Capitalists see pretty good investment opportunities in MarTech and AdTech precisely. Marketing Technology News: Nielsen Annual Marketing Report Underscores the Need for Brands to Evolve Strategies in Wake of… One reason for the growth of MarTech and AdTech is the level of…

Epsilon Named A Leader In Latest Loyalty Solutions Report By Independent Research Firm

Epsilon Top Ranked in Current Offering Category with Highest Scores Possible in 17 of 28 Criteria Epsilon® today announced it has been named a Leader in "The Forrester Wave™: Loyalty Solutions, Q2 2021" by Forrester Research, Inc. Epsilon was the top ranked company in the Current Offering category with the highest scores possible in 17 criteria including privacy practices and compliance, emotion measurement, campaign design and orchestration, personalization, and execution and innovation roadmap. Epsilon was evaluated on…

LogicPlum Releases Major Update to Streamline Artificial Intelligence for Enterprises

LogicPlum 3.0 will Provide Significant Enhancements for Business with its AI Innovation Platform Enterprise AI solutions platform LogicPlum has released its latest update to improve functionality and practicality on its automated machine learning platform. There are four new features included in the update: Marketing Technology News: B2B Advertising on CTV Platforms is 2021’s Gold Rush LogicPlum Compare analyzing similar models for greater business impact. Automates the development of advanced time series…

Web Insights Selected By BI WORLDWIDE To Support And Drive Global Expansion Plans

Web Insights, the world-leading website visitor automation solution is providing BI WORLDWIDE with advanced automation and integration solutions, enabling them to effectively analyze the performance of each marketing tactic and identify business opportunities that were not visible before. Marketing Technology News: openSAP Celebrates 5 Million Course Enrollments, Continues to Provide Learners with Innovative… "The team at Web Insights is great. They really took the time to understand our business and talk…

TCM Accelerates E-commerce Success with Newly Acquired Influencer Marketing Tech

NinjaOutreach acquisition enables TCM-owned online stores to identify, target and engage millions of influencers on Twitter, Instagram, YouTube, TikTok and more Technology Commerce Management (TCM) today revealed the company has acquired NinjaOutreach, whose proprietary technology enables users to filter through millions of social media influencers in order to find the ones that most precisely reach targeted customers. This acquisition expands the rich technology portfolio TCM uses to maximize revenue and profits from its…

Puffer Acquires Hemfakta.se, A Trusted Review Site In Sweden

The marketing agency Puffer AB has acquired Hemfakta.se, the company that is known for testing consumer products in the Nordics Puffer is a digital marketing agency that helps customers with their marketing and maximizing revenue through the website. The business has now taken the step into a new business area with the acquisition of Hemfakta. Marketing Technology News: Amplifi Acquires Award-Winning Comma Group to Expand European Capabilities This is a great oppertunity for our company to build a strong foundation…

ProGlove Introduces Process Analytics Capabilities to Boost Insight Platform

Process Analytics Capabilities Leverage The Ability of ProGlove's MARK Scanners To Collect Unique Set Of Data ProGlove, the leader in ergonomic wearable technology for industry, adds new process analytics capabilities to boost the workflow improvements and worker well-being functionalities of its advanced analytics platform ProGlove Insight. This extension drives ProGlove's initiative to provide an entire ecosystem of solutions to improve efficiency on the shop floor while strengthening the role of the human worker.…

How To Solve For The Frankenstack

For decades now, marketers have lived in fear of the Frankenstack Monster—the atrocity that results when you try to stitch together a bunch of ad tech components that don’t naturally fit together, resulting in tons of extra process steps and manual workarounds. As with most horror icons, Frankenstacks are shrouded in misunderstanding: They are often positioned as the result of building a tech stack independently from Google. But this image needs to be rethought; the real monstrosity results when marketers try to layer…

MarTech Interview with Paul Azorin, Co-founder and Chief Brand Officer, BairesDev

Paul Azorin, Co-founder and Chief Brand Officer, BairesDev joins us in the chat to share a few thoughts on the changing trends in B2B IT Services while taking us through BairesDev's remote work culture: _____ Tell us a little about yourself Paul…we’d love to hear about BairesDev? I got into technology at a very young age, as I was always fascinated by all things digital. When I was a very young teenager my parents couldn’t afford to buy me a computer, so I did odd jobs and built my first computer piecemeal. That led me…