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Sabre Forges 10-Year Partnership With Google to Build the Future of Travel

Travel Industry Leader Chooses Google Cloud as Its Preferred Cloud Provider to Accelerate Its Digital Transformation Google Cloud announced it has joined forces with Sabre Corporation — a leading software and technology provider that powers the global travel industry—to help digitally transform the traveler's experience, and co-create the future of travel. Sabre, which launched in 1960, revolutionized the travel market with the industry's first semi-automated flight reservation system. Since then, Sabre has evolved…

Sabre and TAP Air Portugal Extend Partnership with New Private Channel Deal

New Distribution Agreement Will Focus on Enhanced Access to TAP's Content Starting in January 1, 2020 Sabre Corporation, the leading technology provider to the global travel industry, announced a renewed, long-term distribution agreement with Portugal's leading airline, TAP Air Portugal. Sabre's partnership with TAP Air Portugal will provide participating agencies with access to improved content, in line with the company's commitment to deliver next-generation retailing, distribution and fulfillment.  Sabre-powered…

Sabre Announces Acquisition of Radixx

By Joining Forces, Companies Are Poised to Best-Serve the Fastest Growing Segment in Airline Travel Sabre Corporation, the leading technology provider at the center of the business of travel, announced its acquisition of Radixx, a leading airline retailing software provider with an established presence in the low cost carrier (LCC) space. LCCs have grown twice as fast as full-service carriers over the past five years and now total nearly 30 percent of global passengers boarded annually. Sabre expects the acquisition to…

Grupo CDV Selects Sabre’s Industry-Leading Technology to Deliver a Personalized Experience for Travelers and to Fuel Expansion Across…

Spanish travel consolidator Grupo CDV has selected global travel technology provider, Sabre Corporation , to power its growth across Spain through its 5,500 affiliated travel agencies. The multi-year technology agreement will see Sabre provide the latest technology, including superior low fare search powering air shopping, workflow efficiency tools and data and business intelligence, to support the Alicante-based travel specialist's vision to deliver a more personalized service for customers. The travel agency company…

kulula.com Partners with Sabre to Reinvent the Airport Experience

Kulula.Com Customers to Enjoy Seamless and Personalized Check-In Following Implementation of Sabre's Digital Workspace As an airline at the forefront of innovation, South African carrier kulula.com is reinventing the airport experience for its customers, with the implementation of Sabre's new Digital Workspace solution. Digital Workspace, Sabre's first completely cloud-based solution, will enable airport agents to deliver a seamless and personalized airport experience to customers. This solution equips agents with…

Shandong Airlines Selects Sabre to Drive Intelligent Retailing in China and Across Asia

Sabre Corporation, the leading technology provider to the global travel industry, announced that China-based carrier Shandong Airlines is the latest to select several intelligent retailing solutions from the Sabre Commercial Platform. Under this agreement, Shandong Airlines will leverage Sabre AirVision Schedule Manager and Sabre AirVision Fares Manager to drive revenue optimization and accelerate how the airline competes in the Asian market. "As Shandong Airlines continues to evolve to cater to the growing needs of…

Sabre Reaffirms Benefits of Farelogix Acquisition and Will Challenge DOJ Lawsuit

Acquisition Will Speed the Delivery of Innovative Next-Generation Airline Technology Solutions Sabre Corporation, a leading technology provider to the travel industry, announced that it will challenge the lawsuit filed by the U.S. Department of Justice (DOJ) seeking to block the company's planned acquisition of Farelogix, Inc. Farelogix, a recognized innovator in the highly competitive airline technology space whose New Distribution Capability (NDC) technology is used by a number of airlines around the world, will bring…

Sabre and Cheetah Digital Join Forces to Drive Powerful, Next-Generation Customer Loyalty Programs for Airlines

Sabre Corporation, the leading technology provider to the global travel industry, announced its alliance with Cheetah Digital, the world’s foremost independent, enterprise cross-channel marketing technology company. Through the collaboration, Sabre has incorporated the cloud-based Cheetah Loyalty solution into the Sabre Commercial Platform, adding loyalty management capabilities to the platform’s comprehensive offerings and providing a successor to Sabre’s Frequent Flyer Manager technology. The joint effort enables Sabre…

Sabre Reveals Consumer Trends to Shape Guest Expectations in 2019 and Beyond

Sabre Corporation, the leading technology provider to the global travel industry, released a study in partnership with TrendWatching, global consumer trends and insights experts, which reveals the top consumer trends that will shape the hospitality industry in 2019 and beyond. “The hospitality industry is always reinventing itself, constantly adapting to the changing expectations of travelers,” said Clinton Anderson, president of Sabre Hospitality Solutions. “As a result, digital transformation has become a rising…

Google Cloud Demonstrates Enterprise Customer Momentum at Next ’20: OnAir

Deutsche Bank, Goldman Sachs, Lowe's, Renault, Verizon, and many other leading global brands showcase how they are building and innovating with Google Cloud Google Cloud demonstrated the success of its go-to-market strategy, highlighting several new customer wins, interviews, and Q&As at Google Cloud Next '20: OnAir—the company's virtual event that kicked off. Marketing Technology News: Aternity Names Fernando Castanheira CIO Companies around the world are turning to Google Cloud to help them digitally…

Equifax Announces New Chief Marketing Officer

Lindsay Parker to Lead Global Marketing Organization and US Information Services Marketing teams Equifax Inc. has named Lindsay Parker to a new global role as its enterprise Chief Marketing Officer and US Information Services (USIS) Marketing Officer. In this innovative dual position, Parker will lead the corporate marketing strategy as well as the USIS sales and revenue enablement efforts, which will result in a highly aligned and focused growth agenda. Parker will also serve as a key member of Equifax's senior…

MarTech Interview with Carolyn Corda, Chief Marketing Officer at ADARA

"I consider data and technology to be necessary for Advanced Marketing to work, and Advanced Marketing must work for brands to stay relevant" What led you to create this research for travel marketers? We wanted to shed light on how travel brands are advancing their capabilities to deliver customer engagement and personalization. Over the past several years, many brands have invested in various digital engagement technologies to upgrade their ability to tailor guest interactions. Sky-rocketing consumer expectations and…

Zynga’s Head of User Acquisition Joins ConsumerAcquisition.com

Zynga's John Choi is joining Consumer Acquisition to drive world-class user acquisition strategy for gaming and mobile apps at the company. ConsumerAcquisition.com announced John Choi as Vice President of User Acquisition (UA). Choi joins the company with a wealth of experience in user acquisition from his most recent role as Head of UA at Zynga overseeing games like Words With Friends, CSR Racing, Zynga Poker, and his previous UA roles at Kabam, Glu Mobile and CAPCOM. Choi will be speaking at the annual Mobile Growth…

Zignal Labs Names Jennifer Granston Chief Customer Officer

Seasoned Technology Executive to Drive Value for Customers of Company’s Next-Generation Impact Intelligence Platform Zignal Labs, whose Impact Intelligence platform measures the real-time evolution of opinion and identifies which topics, people and networks can shape it, announced that it has promoted Jennifer Granston to the position of Chief Customer Officer, effective immediately. “Jennifer has worked closely with our top customers to help them realize concrete business gains using Zignal’s platform,” said CEO and…

Marvel Marketers Partners with Ulster University to Bring Cutting-Edge Digital Marketing Coursework to Students and Staff

Marvel Marketers, an award-winning marketing agency with offices in San Mateo, CA, Austin, TX, and Belfast, Northern Ireland, is continuing to expand its footprint in EMEA with a new strategic partnership with Ulster University. The agency will use the framework from its training arm, Professor M’s Academy, to bring hands-on marketing automation training to Ulster’s undergraduate and graduate marketing students and staff. With coursework in Marketo, Pardot, Eloqua, and HubSpot, along with the digital marketing best…

Vervotech Continues to Expand Market Base with AI in Travel Technology

Vervotech, the emerging Travel Technology Company is growing its AI-based offerings by adding 8 more suppliers to its leading product, NEXUS – A Hotel content aggregation API Platform. Travel tech industry is witnessing a boom. Vervotech is a key player in the market. Recently integrated suppliers include GetARoom, TBO, EET Global, Hotel Do, Amadeus, Sabre, Bonotel, and TravelLanda. Vervotech now offers a total of 960,000 unique hotel properties across more than 200 countries to its clients through NEXUS – A Hotel content…

CES 2020 Exhibitor Profiles: Razer to zGlue

CES, the world’s largest gathering for the consumer technology industry, takes place January 7–10, 2020 in Las Vegas. Business Wire is the official news wire partner for CES. Marketing Technology News: Adjust Becomes First Mobile Measurement Partner in Unity’s Verified Solutions Partner Program Listed below are exhibitor profiles for Razer to zGlue. Company: Razer Booth: 21000 Ticker Symbol & Exchange: HK.1337 (SEHK - Hong Kong Stock Exchange) Web: www.razer.com Twitter:…

MWWPR Proprietary Analytics Platform MPACT Finalist for Best Marketing Technology

Real-Time, Customizable Reporting Platform Advancing Measurement Solutions Recognized as Finalist for In2 SABRE Awards Firm Also Recognized for Top Influencer Program MWWPR, one of the top independent and integrated public relations agencies, has been recognized for its proprietary analytics platform, MPACT by The Holmes Report's Innovation (In2) SABRE awards as a best marketing technology. The In2 SABRE awards honor work that pushed boundaries and elevated industry standards in 2019, when the platform launched. MPACT…

BlueGreen Water Technologies, Ltd., A Disruptive Global Cleantech Company, Names Global Strategic Communications Executive, Maayan Nave As…

BlueGreen Water Technologies, Ltd. ("BlueGreen"), an Israeli based cleantech company, announced that it has named Maayan Nave as Chief Marketing Officer. Nave will lead the company's global marketing strategy, global communications, content and integrated video marketing, as well as public relations initiatives for BlueGreen in the company's activities in the US, China, South Africa, Russia, and Israeli markets. Nave is the owner of global strategic marketing communications…

MarTech Interview with Sarah Kennedy, CMO at Marketo

"Savvy marketers should focus on finding opportunities or new challenges where AI can uniquely provide a new type of solution or answer." Tell us about your role and journey into Marketing Technology. What inspired you to be part of Marketo? Marketo was always 'the' dream job for me, or really any CMO who grew up in B2B marketing and technology as I did. It was the biggest shock and blessing to have the opportunity to join such an incredible company, brand, team, and a community filled with so much passion for the product…