Simpli.fi, a leader in programmatic advertising and agency management software, announced today that Lynda Clarizio has joined the company's Board of Directors. Clarizio brings a wealth of experience to Simpli.fi's Board, previously holding positions of President, US Media at Nielsen, Executive Vice President at AppNexus, CEO at INVISION, President of Advertising.com and Board Member at IAB, among many others. Her deep expertise in enterprise data and analytics as well as in media, advertising, and software industries will…

Combination to deliver improved performance and productivity for advertising agencies and media buying organizations Simpli.fi, a leading programmatic platform for CTV, addressable and mobile advertising, announced that it has acquired The Advantage Software Company, LLC. The acquisition creates a groundbreaking combination of best-in-class features and services available to the advertising industry with improved workflow across all media types, from planning and buying, tracking, accounting and reconciliation. The combined…

Programmatic Platform for CTV, Household Addressable, and Mobile Advertising is recognized as a top provider in the industry Simpli.fi, a leading programmatic platform for CTV, addressable, and mobile advertising, announced that the company was named to the 2020 AdExchanger Programmatic Power Players list. The Programmatic Power Players is AdExchanger's definitive guide to the top agencies, tech providers, and other strategic advisors offering programmatic marketing and advertising services. Curated by AdExchanger's…

New Capability Enables Advertisers to Track Purchase Price and Order ID Data to Attribute Return on Ad Spend Simpli.fi, the leading programmatic platform for CTV, addressable, and mobile advertising, announced the addition to its reporting capabilities of Transaction Value Reporting. With this enhancement, Simpli.fi is expanding its robust reporting and analytics suite for retail, eCommerce, and Direct-to-Consumer (DTC) advertisers. Transaction Value Reporting enables advertisers to derive additional attribution data and…

CTV Advertising Campaign Recognized in the Most Effective Retail or FMCG Campaign Category Simpli.fi, the leading programmatic platform for CTV, addressable, and mobile advertising, announced that it has been shortlisted for the Masterclassing 2020 Effective Digital Marketing Awards. Masterclassing has recognized Simpli.fi for the Most Effective Retail or Fast Moving Consumer Goods (FMCG) Campaign category. Simpli.fi's campaign was chosen as a top contender out of competitive submissions around the globe--including…

New Capability Enables Advertisers to Measure Online Conversions From OTT/CTV Ads Shown on Televisions and Other Devices Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that the company has once again bolstered its OTT/CTV advertising offering with the launch of its new online attribution capability. Advertisers working with Simpli.fi can now directly attribute online browser-based conversions to their OTT/CTV advertising campaigns, including those ads that are served…

Programmatic Advertising Platform Recognized for Providing Advertisers with Powerful Location-Based Advertising Suite Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that the company is a 2020 DMN Awards Finalist in the Mobile Marketing Company category for its innovative mobile targeting solution. DMN, the online resource for marketing data, strategy, and technology, presents awards to outstanding campaigns of the previous year, and to cutting edge marketing…

Programmatic Advertising Leader Simpli.fi 's User Interface Now Enables Advertisers to Easily Curate and Execute against Precisely Defined Addressable Audiences at Scale for OTT/CTV, Mobile, and Desktop Display Advertising Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced a significant expansion of its addressable programmatic capabilities with the introduction of their Addressable Audience Curation tool. Within the Simpli.fi user interface, advertisers can now easily…

"Over the course of the next year, we expect Machine Learning to move upstream to further optimize cross-channel media planning." Tell us about your role and journey into Technology. What inspired you to start Simpli.fi? We were inspired to start Simpli.fi based on the belief that advertisers could benefit greatly from targeting audiences in a more granular and transparent way than using the legacy approach of targeting audiences with opaque, prepackaged audience segments. We launched our platform to target using…

New capability enables advertisers to track lift in in-store visits by households exposed to OTT/CTV ads Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that it has enhanced its industry-leading OTT/CTV advertising offering to now include the ability to track lift and in-store visits from households which have been served OTT/CTV ads. Advertisers can now measure the effectiveness of OTT/CTV advertisements delivered on both large and small screens, and attribute…

What is the current definition of Programmatic Advertising? I think this depends on who you are talking to, but the basic definition is an automated method for buying advertising impressions via RTB (real-time bidding). This is in contrast to traditional direct advertising buy with a publisher. How do Programmatic Advertisers treat branding and mobile advertising? Over the past few years, there has been a big shift toward mobile Programmatic Advertising. The saturation of smartphones and our growing use of them has made…

Growth of Simpli.fi's Programmatic OTT/CTV Business is Driven by Company's Ability to Scale Addressable, Behavioral and Demographically Targeted Campaigns Simpli.fi, the programmatic platform built for the precision and scale of mobile, OTT/CTV and display advertising, announced that it executed over 7,000 OTT/CTV Campaigns for more than 3,300 unique advertisers in the first quarter of 2019. This rapid growth is due to Simpli.fi's differentiated and scalable OTT/CTV offerings, which include addressable, behavioral and…

Leader in Localized Programmatic Also Launching Intent-Based Behavioral and Granular Demographic Targeting for OTT/CTV Inventory Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, announced a significant expansion of its advanced TV capabilities, including nationwide addressable targeting, intent-based behavioral targeting, and granular demographic targeting for Over-the-Top (OTT) and Connected TV (CTV) inventory. In addition to launching three unique and powerful…

Simpli.fi's CEO, Frost Prioleau Chats About His Key Takeaways from the Cannes Lions 2018 Cannes Lions: The International Festival of Creativity was a big hit, like all its previous editions. A week has passed since its conclusion, yet the festival continues to buzz the content calendars. At the event, we decided to hop on to candid chat with Simpli.fi's CEO, Frost Prioleau. Frost was attending the event for the third time, and the first in two years. Here's what Frost had to say -- "Cannes is a great opportunity…

2018 Ad-To-Action Awards Celebrates Innovation in Location-Based Media and Marketing Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, has been recognized by the Local Search Association (LSA) as best in class for use of location data for audience targeting, competitive intelligence, customer experience improvements and attribution for its Geo-Fencing product suite. The award was bestowed at LSA’s LSA18 Conference in Chicago on May 1. The award honors Simpli.fi’s…

Provides Local Marketers and Agencies The Ability To Execute Programmatic Campaigns of Any Size Within Existing Workflow FreeWheel Advertisers, a leading advertising software technology firm formerly known as Strata, announced that it has integrated Simpli.fi's demand-side platform into its software. Simpli.fi is a programmatic platform purpose-built for localized campaigns and allows buyers to optimize audiences to local needs in real-time. Also Read: Talk to People, Not Numbers: How Email Personalization Can Turn a…

To bridge the communication gaps in marketing and sales, there will be a lot more demand for martech and salestech products that boost video conferencing and team communication, as global companies optimize their work and customer-facing tactics through 2021 for better marketing effect. Catch more on the latest trends in use  by leading marketers and martech leaders, in this weekly martech highlight: MarTech Quote-of-the-Week! The rise of technology for frontline industries—what we call frontline digitization—is…

US based former GroupM CEO Rob Norman Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, is proud to announce the appointment of two senior ad industry players in former Dentsu Aegis Network CEO Nigel Morris, and former GroupM CEO and global CDO Rob Norman. Rob Norman joins Admix as a senior advisor focusing on the Americas, while Nigel Morris, already an advisor and investor, joins the board of the company. Both have made lasting imprints on the media and advertising…

The year 2020 would be known for many things, and thankfully, we are slowly steering our way clear off the COVID-19 induced crisis. The year saw the revival of data privacy norms, the introduction of CCPA, the death of Quibi, Slack's acquisition by Salesforce, abandonment of the third-party cookies, and the Oracle - TikTok deal in limbo since September. As part of our yearly MarTech Roundups and Predictions Series 2021, we bring you the top insights from the leading martech experts who have spent significant time and…