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Sojern Adds Metasearch to Multichannel Digital Marketing Platform

Sojern, a leading provider of digital marketing solutions for travel, announced the addition of metasearch to its multichannel digital marketing platform designed for hotels, attractions, and destinations. Now travel marketers can access all major digital marketing channels from a single provider: metasearch, display, native, video, connected TV, search, and social. For more than a decade Sojern has built tools to help customers drive more direct bookings to their websites. Underpinned by proprietary data science and…

Sojern’s Co-Op Marketing Program Expands to Europe and Middle East

Sojern, a provider of digital marketing solutions for travel, announced its Co-Op Marketing Program designed to help Destination Marketing Organisations (DMOs) drive traveler demand. Destination marketers and their partners can now reach customers directly with multichannel digital advertising across video, display, native, Facebook, and Instagram. The COVID-19 pandemic has had a massive impact on travel and tourism. This program enables collaboration between DMOs, hotels, and attractions to support market recovery with…

Technology Finance Veteran Aman Kothari Joins Sojern as Chief Financial Officer

Sojern, a leading provider of digital marketing solutions for travel, announced that technology finance veteran Aman Kothari has joined the company as Chief Financial Officer (CFO). In his new role, Kothari will oversee all aspects of finance, including financial planning and analysis, accounting, tax, and treasury. Bringing nearly three decades of finance experience to the role, he will be tasked with helping the company execute on its mission to become the number one direct demand generator for hotels, attractions, and…

Sojern Launches New Interactive COVID-19 Travel Insights Dashboard

Real-time travel data provides travel marketers the tools needed to monitor travel demand and plan for recovery Sojern, a leading provider of digital travel marketing solutions, launched a new interactive dashboard providing real-time COVID-19 travel insights. These insights will empower Sojern's customers, partners and industry leaders to forecast travel demand and make informed decisions about market recovery. Sojern will be providing free and unlimited access to the public via the Sojern website, a service the firm has…

Sojern Now Offers Data-Driven Travel Marketing Solutions to Attractions Customers Around the World

Tour and Activity Operators Can Now Seamlessly Build Multi-channel, Always-on Digital Advertising Campaigns That Drive Online Sales Sojern, a leading provider of digital travel marketing solutions, announced expanded support for attractions customers around the world to provide an alternative to the high commission rates charged by online travel agencies (OTAs). Packaged as a subscription, Sojern can now help attractions customers of all sizes promote their tours, activities and experiences via Facebook, Instagram,…

Sojern and Xola Partner to Drive Online Sales For Attractions

Tour and Activity Operators Can Now Seamlessly Build Multi-channel, Always-on Advertising Campaigns That Drive Customers to Book Online Sojern, a leading provider of digital travel marketing solutions, and Xola, a leading online booking and marketing platform for tour operators and attractions, announced an initiative to bring digital marketing solutions to global attractions customers. The collaboration offers a seamless way for the owners and operators of tours and activities already using the Xola platform to promote…

2020 Global Travel Marketing Trends Unveiled in New Sojern Report

More Than 1,100 Travel Marketers Surveyed in 26 Countries Talk 2020 Travel Trends Sojern, a leading provider of digital marketing solutions for travel, published the second edition of its report, The Future of Travel Advertising: 2020 State of the Industry Report. The research, which was fielded and hosted by Dynata, surveyed more than 1,100 global travel marketers across 26 countries who shared key challenges marketers face, how they overcame them, and their strategies for the coming year. In its second edition, the…

Sojern’s Digital Marketing Platform Built to Reduce Reliance on OTAs for Hotels of All Sizes, Now Available as a Subscription

Serving 10,000 Customers in 140 Countries, Sojern Offers Hotels Real-Time Access to Travel Data and Holistic Digital Media Solutions Sojern, a leading provider of digital marketing solutions serving 10,000 customers in more than 140 countries, announced that it will offer its digital marketing solutions for independent hotel and chain properties as a subscription. A commission version of the same solution has been popular with Sojern hotel customers for some time. With this new package, the same enterprise-grade…

Sojern’s New Digital Co-Op Program Boosts Local Tourism Growth with Comprehensive Advertising and Analytics Package

New Program Solves Unique Needs of DMOs Looking to Tie Together Multiple In-Market Campaigns and Prove Total Economic Impact Sojern, the leading provider of digital marketing solutions for the travel industry, announced a new Digital Co-Op Program designed to benefit destination marketing organizations (DMOs) and local hotel and attractions marketers across North America. Historically, co-op programs, in which a DMO integrates its marketing budget, campaign strategy, and overall KPIs with local area hotels and…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Sojern (Content Marketing), Contentsquare (Experience analytics), Calabrio (Customer Experience), Simplr (CRM), WhatsApp (Social Commerce). Sojern Adds Metasearch to Multichannel Digital Marketing Platform Sojern, a leading provider of digital marketing solutions for travel, announced the addition of metasearch to its multichannel digital marketing platform designed for hotels,…

Parag Vohra Joins IPONWEB to Build Out Programmatic Offering for Brands, Agencies and Publishers

New role to drive commercial opportunities and product strategy as programmatic needs of advertising principals become increasingly sophisticated IPONWEB, an industry pioneer and world leader in the development of advanced advertising platforms and infrastructure, today announced the appointment of Parag Vohra as Vice President of Principal Partnerships for its Global Solutions Group. Based in New York, Vohra will develop strategies to acquire, grow and retain IPONWEB’s brand, agency and publisher clients – the…

Arrivalist Announces New Hires

Arrivalist, the leading location intelligence platform in the Travel industry, has expanded its Western US team, announcing two new senior level hires. Nevo Waintraub has been hired as Senior Director, Business Development and Brooke Burnham has been hired as Senior Account Director and. Burnham and Waintraub will be expanding Arrivalist’s position in the DMO and airport industries. The Arrivalist team continues to grow with two new recent additions Cree Lawson, Founder and CEO, said, “We’re excited to welcome Nevo and…

Daily MarTech Roundup: Top Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Bullhorn, E-Vision, Talview, Konnect Digital, Gamut, Sojern, and WeChat. Bullhorn Acquires Herefish to Help Accelerate Automation of Staffing Processes Bullhorn, the cloud computing company that helps staffing and recruiting organizations transform their businesses, announced that it has acquired Herefish, a provider of automation solutions for staffing firms. As part of Bullhorn’s…

Todd Benedict Joins Tapad as Chief Revenue Officer, North America

Todd Benedict, An Ad Tech Veteran, Would Lead The Company's North America Sales Operations Tapad, the leader in cross-device marketing technology, has appointed Todd Benedict as chief revenue officer for North America. In this newly created role, Benedict will lead revenue and sales operations for Tapad's North America business. He joins Tapad's executive leadership team from PlaceIQ and would report to CEO Sigvart Voss Eriksen. Recommended Read: TechBytes with Preethy Vaidyanathan, SVP Product Management at Tapad…

TechBytes with Preethy Vaidyanathan, Chief Product Officer at Tapad

We recently covered the partnership between Tapad and Sojern, which helps the travel industry understand traveler decisions across multiple devices. Sojern’s 350 million global traveler profiles and billions of predictive purchase intent signals, when coupled with the Tapad Device Graph™, enable travel industry clients to derive precise and actionable insights. We caught up with Preethy Vaidyanathan, Chief Product Officer at Tapad, to tell us more about the Tapad Device Graph™ and their analytics for traditional and…