Banner Before Header
Tags:

MarTech Interview with Uzair Dada, CEO, atEvent

"Companies are looking to make events a part of their digital integrated marketing strategy to accelerate their sales velocity, track attribution and prove ROI." Tell us about your role and journey into Technology. What inspired you to be a part of atEvent? 18 years ago I started a demand generation agency, with the sole purpose to help large technology companies go to market. Over the years we found that a big pain point for our customers came from the event space, where they spent an inordinate amount of money going to…

atEvent Collaborates with Marketo to Extend Account-Based Marketing Capabilities to Event Marketing

atEvent, a leading business-to-business event lead management solution, has joined LaunchPoint by Marketo, an Adobe company, as part of the Innovate partner program. With this integration, atEvent deepens its relationship with Marketo to provide customers seamless post-event lead syncing and automated personalized follow-up. In addition, the collaboration will allow Marketo users to easily incorporate account-based marketing (ABM) capabilities into their event strategy by using atEvent to engage with targeted accounts and…

Hootsuite Integrates with Adobe Experience Platform to Unite Social Data with Omni-Channel Campaigns

Upcoming Integration Between Hootsuite and Adobe Experience Platform Will Help Brands Deliver Exceptional Results Hootsuite, the world’s leader in social media management, trusted by more than 18 million customers and employees at more than 80% of the Fortune 1000, today announced an upcoming integration with Adobe Experience Platform. Developed collaboratively with Adobe, this first-of-its-kind integration will bring insights from social activity to Adobe’s Real-Time Customer Profile, enabling Adobe customers to deliver…

SoundCloud Names Anthony Gabriele, Senior Vice President, Subscriptions & Marketing

SoundCloud announced it has hired seasoned media and technology executive, Anthony Gabriele as Senior Vice President, Subscriptions & Marketing. In the newly created role, Gabriele will lead the growth and expansion of SoundCloud’s Listener and Creator businesses, in addition to overseeing its Growth Marketing and Brand Marketing, and Community Support teams. He will be based in SoundCloud’s New York office and report to Chief Operating Officer, Michael Weissman. “SoundCloud is the world’s largest open…

Unravel Data Introduces the Industry’s First AI-Powered Cloud Platform Operations and Workload Migration Solution for Data Applications

Unravel Delivers New AI-powered and Unified Performance Optimization for Planning, Migrating, and Managing Modern Data Applications on AWS, Azure and Google Cloud Platforms Unravel Data, the only data operations platform providing full-stack visibility and AI-powered recommendations to drive more reliable performance in modern data applications, announced a new portfolio of capabilities that help customers plan, migrate, and manage modern data applications running on AWS, Microsoft Azure and Google Cloud Platform. This…