Marketscience Launches BaseDynamics: A More Accurate Measurement of Short and Long-Term Marketing Effectiveness Independent marketing analytics firm Marketscience announces the launch of BaseDynamics, a holistic Marketing Mix Modeling…
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Even the top of the world isn’t immune to the Coronavirus. China has shut down, the Tibet side of Mount Everest and Nepalese authorities have ended all expeditions on the South flank for the rest of this year's climbing season amid the…
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In today’s volatile and ever-evolving marketing world, localization and globalization work hand in hand. As local businesses grow and increase their networks, localized marketing is a way to move forward. Localization marketing is about…
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Seasoned Executives Join Leadership Team, Hired by Newly Appointed CEO and President, Ryan Steelberg Veritone, Inc, creator of aiWARE, and leading enterprise AI software and solutions provider, today announced that the company has…
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Native ads are those that you see at the bottom or those that show as part of a news page or webpage. Considered a big part of modern marketing, native ads play a vital role in today’s digital marketing mix. Global, national, and even local…
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ShockWaves… in the world of natural phenomena, they are fast, powerful and supersonic forces that propagate in any direction and pass through any obstacle. Likewise, ShockWaves.io is the earth shaking new approach to WEB3 marketing; an…
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Today, we have everything-as-a-service. Over time, marketing has also hopped onto the bandwagon giving us Marketing-as-a-service (Maas). What is it? And how is it different from the conventional or digital marketing we have known for…
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The eCommerce email marketing tool by DirectIQ is designed to help eCommerce businesses save time and effort by automating the process of sending out mass emails. DirectIQ introduces its foolproof eCommerce email marketing automation…
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HR Industry Expert to Help Expand Plum’s Brand Visibility Across High-Growth Mid-Market and Global Enterprise Organizations Revolutionary talent assessment platform Plum, the solution that powers more objective talent decisions using the…
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Ed Locher, Vice President of Marketing at HG Insights chats about the evolving use of data in marketing and what today's marketers need to keep in mind when driving strategies with different datasets: __________ Welcome to this MarTech…
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Heather Allen and Lauren Rosario fill key roles in support of Faction’s strategic and operational growth Faction, the pioneer of multi-cloud data services, announced two key additions to its Senior Leadership Team with the appointment of…
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In the world of e-commerce, most consumers are not committed to a specific brand when they are at the top of the sales funnel. In fact, 70% of consumers' searches on Amazon do not include a brand name. Online interactions play a fundamental…
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Transformative, scalable, invitation-only model with leaner infrastructure and greater speed-to-market will modernize the 150+ year-old advertising/marketing industry MKHSTRY's 360-degree proprietary engagement approach will ensure 'mutual…
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Just as the digital revolution changed the way people consume music, photographs and text, a similar transition is happening in the lucrative niche of videos. Just as the digital revolution changed the way people consumed music,…
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It’s the secret weapon and promise of digital marketing: You’re able to follow a customer’s journey online, and you know exactly what makes them click … or buy, or download, or whatever it is you want them to do.  The problem is, with…
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Propel, creator of the Product 360 cloud solution, today announced the appointment of Kirsten Allegri Williams to its board of directors. Williams, chief marketing officer of Optimizely, joins Propel as the company redefines how product…
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Inbound Marketing not only helps you to drive engagement and purchase decisions from your target audience, it can help you drive relevant prospects towards your product or service. If done well, the impact can be profound and long-lasting.…
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Individuals looking for the latest updates in lead generation affiliate marketing software can read reliable reviews on MattieBlaze.com. MattieBlaze.com is an affiliate resource platform dedicated to individuals researching the Internet…
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Online veteran will drive brand strategy for dental-tech pioneer tab32, the dental industry's #1 cloud-based, full-service technology platform, announced the appointment of digital marketing veteran Erik Martinez as its VP of Marketing.…
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A growing number of customer-facing enterprises are choosing a Direct to Consumer (D2C) strategy, which eliminates the intermediaries. Manufacturers may now control the whole supply chain, from production through distribution, marketing,…
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