Conventional Wisdom Suggests It’s Time to Start Preparing Your Marketing Budget for a Recession. Here’s Why You Shouldn’t

Even the top of the world isn’t immune to the Coronavirus. China has shut down, the Tibet side of Mount Everest and Nepalese authorities have ended all expeditions on the South flank for the rest of this year's climbing season amid the worsening global pandemic. It’s increasingly becoming apparent that the coronavirus is going to cause an economic slowdown.  The travel industry has been sent into a spiral. Conferences and major events such as SXSW have been canceled. Even college and professional sporting events are being…

How Artificial Intelligence Supports Inclusive Hiring Across Marketing, Sales and Tech

Are the days of the traditional job search – resumes, phone calls, in-person interviews, and handwritten “thank you” notes – over? Like many business practices over the past year, the job search and hiring process have been disrupted. While some aspects, especially for the candidate, may never change, much of how we match the right candidate to the right role is progressing – and that is a good thing. In a recent academic study, 36% of Asian and African American students between the ages of 18 and 25 said that they have…

Top Digital Marketing Platforms From Around The World To Help You Change Your Game

Marketing is meant to evolve with time. From conventional marketing concepts to digital ones and now the emergence of Artificial Intelligence in marketing and advertising, marketing tech has always amazed with its capabilities and scalability. Marketing Technology News: Diving into Early Stage Accelerator Programs and their Growth in the Marketplace As the pandemic stuck, businesses that never wanted to go digital have undergone a digital shift. Today, every business wants to go digital because if it doesn’t, it is…

MarTech Interview With Chen Guter, VP of Marketing at Lusha

How can product led growth oriented companies drive better customer conversions with the right value add content and events? Chen Guter, VP of Marketing at Lusha joins us for a chat to share a few thoughts: _____ Hi Chen, welcome to MarTech Series! Tell us about your journey through the years…we’d love to hear about the Lusha platform…and how it’s evolved over the years… I started my marketing career as a brand manager in Procter & Gamble. I was responsible for managing some of B2C’s most loved brands, like…

Fair Appoints Multicultural Communication Leader Toni Harrison As Chief Marketing Officer

The award-winning agency founder joins the fintech's charge to close racial wealth and opportunity gaps Fair, a multilingual neobank and financial services platform, names Toni Harrison as its Chief Marketing Officer. The award-winning communication veteran, multicultural engagement strategist and agency founder joins Fair following its successful $20 million raise in 40 days and ahead of its upcoming launch. Marketing Technology News: Genesys Report Reveals Pandemic Driving People to Seek Connections in Unexpected…

Podium Launches Tool to Help Local Businesses Elevate Their SMS Marketing Campaigns

Podium Campaigns allows local businesses to create and share compelling text campaigns directly from the Podium platform, engaging customers where and how they want to be engaged Podium, the leading customer messaging platform for local businesses, announced the addition of Podium Campaigns to its existing suite of interaction management tools, allowing local businesses to launch robust SMS text message marketing campaigns directly from the Podium platform. Marketing Technology News: Atos Grows Its Salesforce…

5 Tips for Building a Marketing Strategy that Works in 2021

If you can name a cornerstone principle of marketing strategy– odds are COVID-19 has up-ended its conventional wisdom. Buying habits have changed, strategies have changed, and – most importantly – the ways brands build relationships with customers has changed this year. With many marketers being forced to throw out the playbook in 2020, many are scrambling to understand what’s next for 2021. Taking a look at consumer behavior this holiday season we see less visits to physical store locations, but growing basket sizes and…

Augmented Reality: The Real Game-Changer for Marketing in 2020

While brands have dabbled in augmented reality (AR) for years, 2020 marks the tipping point where it’s becoming an integral part of marketing strategy, helping create meaningful and emotional consumer connections. AR has finally grown up; once infamous for gimmicks such as face filters on social media, it’s now a cross-platform tool to build truly interactive environments, compared to VR which requires a headset to create computer-aided stimuli. The figures tell us that the global market is expected to grow substantially…

83% of Local Businesses Have Revamped Their Marketing Strategy in Light of Pandemic, Viamedia Study Finds

New Research Reveals New Opportunities for Local US Business Owners to Renew Advertising Despite the economic downturn wrought by COVID-19, over 75% of local US businesses have remained open during the pandemic — with many looking to adopt effective, fresh marketing and advertising strategies, according to a recent study by Viamedia, the television industry’s largest independent local cross media management company. Based off US responses of Viamedia small business customers and local agencies nationwide, the results…

Digital Marketing Agency Croud Hires Ex-Digitas Joe Wyman as New VP SEO in New York

Previous VP SEO Anthony Lavall Moves Into Role of VP Strategic Partnerships Global digital marketing agency Croud has appointed Joe Wyman, former associate director at Digitas North America, as vice president SEO. Founded in 2011, Croud provides marketing consultancy alongside SEO, PPC, content, programmatic, paid social, Amazon and analytics services to some of the world’s leading brands, including Superdry, AMC Networks, Frontier Developments and AXA. Wyman began his SEO career as an outreach and engagement manager at…

TCS a Leader in Life Sciences Data and Analytics Services for Sales and Marketing: Everest Group

Tata Consultancy Services' Consulting-led approach, Broad Portfolio of Solutions across the Life Sciences Value-chain and Digital Platforms, Cited as Key Strengths Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, has been named a Leader in the inaugural Everest Group PEAK Matrix® for Life Sciences Data and Analytics Services for Sales and Marketing Services. The report cites TCS' consulting-led approach and broad portfolio of solutions across the life…

Popwallet Raises $4 Million for Mobile Wallet Marketing Automation

Popwallet, the world's only mobile wallet marketing automation platform, announced Series Seed funding of $4 million led by Stout Street Capital. Additional investors include Loeb.nyc, 3Lines Venture Capital, IrishAngels, Cultivation Capital, MATH Venture Partners, Entrepreneurs Roundtable Accelerator, and angels from the marketing technology community. The Popwallet platform enables brand marketers to deliver personalized and connected experiences to people through mobile wallets like Apple Wallet and Google Pay. These…

Nucleus Vision Unveils an Unconventional Retail Attribution Mechanism

The Company Patents an Attribution Mechanism That Has a Unique Capability of Integrating with Retail/Telecom Networks Nucleus Vision, an IoT-based retail technology company, gets a patent (10334426) for its online-to-offline (O2O) attribution mechanism that gives complete visibility of customer journey across channels. The goal is to help retailers optimize their campaigns and push leads further down the funnel through this mechanism. Precise marketing RoI measurement is a holy grail for retailers as the customer…

An App Launched to Drop the Hassle of Conventional Business Cards

Ever realized the problems one faces with the conventional visiting cards?  To name a few, around 9 out of 10 business cards end up in the bin, also Do you know in an average person’s life he cuts around 30 trees only to make his business cards? As a solution for all these problems and to drop the hassle of carrying around conventional business cards, MeApp launches its primary feature The MeCard. MeCard is an alternative to the traditional business cards. With MeApp you never run out of business cards and save the…

How to Optimize Video for Social Media Marketing

Practically every Marketing department uses Video to deliver the brand message. But are your Videos performing? Are they optimized for engagement, sharing, and conversion? It’s easy to create Video content these days. Anyone can do it with a smartphone and an editing suite like Final Cut Pro, Adobe Premiere, or the plethora of iOS and Android video editors designed for editing on the fly. But: Is your content really delivering the message? Is it showing your brand in the best possible light? Are you optimizing format,…

1o8 Agency Opens its Doors, Offers New Way of Doing Business in the Digital Marketing Space

Realizing Untapped Sales Potential with Digital Marketing That Focuses Exclusively on the Online Marketplace, Including Amazon, Instagram and Facebook 1o8, which focuses exclusively on e-commerce, is among the first to combine expert online retail marketing with paid digital and traditional media. These combined efficiencies effectively support search engine optimization and drive brand acceleration, revenue growth, and measurable online engagement. Typically, companies would need to hire multiple firms to accomplish all…

Mapp Intelligence Takes Data-Driven Cross-Channel Marketing to the Next Level

With the launch of Mapp Intelligence powered by Webtrekk, Mapp proudly introduces an intuitive solution that generates clear customer insights for the finance, e-commerce/retail, and publishing industries. This innovation is a substantial step towards the integration of Webtrekk's customer intelligence and marketing analytics software with Mapp's digital marketing cloud, Mapp Cloud. Mapp Intelligence powered by Webtrekk enriches Mapp's portfolio, comprising the Mapp…

How to Break Through the Marketing Clutter: Red Paper Plane Launches Enhanced E-Commerce Site with High-Impact Designs

Interactive, Dimensional Print Communications Deliver High ROI Red Paper Plane (RPP), the only resource for design-it-yourself dimensional mail and marketing materials, announces the launch of an enhanced e-commerce website with state-of-the-art products, improved navigation and a streamlined ordering process to bring messaging to life. With a 5 Star Trust Pilot rating, RPP's unique and high-impact formats, featuring video in print brochures, pop-ups and virtual reality viewers, are uniquely effective at helping clients…

Cost of Overdoing It: Marketing’s Glaring Problem

Marketers have been cranking up the volume of emails, banners ads, and social posts they deliver. These tools are cheap or free, so why not, right? Unfortunately, return on investment (ROI) metrics don’t capture the cost of flooding audiences with digital fluff. Conditioning people to unsubscribe from email lists and block ads is costly for our entire industry. Let’s give this cost a name and measure it. How about COI: cost (of) overdoing it. Enough, thank you What do I mean by overdoing it? One estimate says that an…