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Brytlyt Secures Series A to Turbocharge Real-Time Data Analytics

Brytlyt provides instant visual data analysis 1,000x faster than legacy systems Brytlyt, provider of the world's fastest data analytics and visualisation technology, has raised $4 million in Series A funding from global technology investor Amadeus Capital Partners and Finch Capital. Until now, sectors with billion-record data sets such as telcos, retail and finance, have struggled to use their data to gain insights into company performance and improve customer experience and retention. This is because legacy systems…

Kwalee Hires New Head of Ad Monetisation as Impressive Rate of Studio Expansion Continues

The senior hire comes off the back of recent appointments in Publishing and Public Relations, amongst other departments Leading hyper-casual games publisher Kwalee has hired a new Head of Ad Monetisation, continuing its growth in early 2020 with senior hires to help take the brand to the next level. Dilpesh Parmar brings over a decade of experience to his role, having a wealth of knowledge in the area across multiple businesses. Most recently, Parmar joins from international ad network IQzone, where he departs as COO of…

Media Monetisation Worth over £1.7Bn in Unrealised Potential to UK’s Retailers

New research conducted by Dunnhumby media, part of Dunnhumby, the global leader in Customer Data Science, has unveiled an unrealized potential worth £1.7bn for UK retailers - and around £100 million for each of the three largest grocery retailers in the UK. Calculated using Dunnhumby media’s Revenue Calculator - a tool that enables retailers to estimate their media revenue potential – retailers have the opportunity to generate an additional 1% of their retail sales with media, which is equivalent to £11billion across EMEA.…

Talpa Network Selects Tealium’s AudienceStream as Backbone for its Smart Data Platform

Talpa Network Boosts Its Efforts To Become A Global Media Company By Enhancing Audience Data Potential And Reaction Time With Tealium’s AudienceStream Tealium, the leader in real-time customer data solutions and enterprise tag management, has today announced its partnership with Talpa Network – the leading media company in The Netherlands – to optimise audience data potential through Tealium’s AudienceStream technology. Tealium AudienceStream is the market-leading Customer Data Platform (CDP), combining robust audience…

Out There Impact Raises Awareness of Mandela Mile With Mobile Campaign

Out There Impact to raise awareness of Mandela Mile across Ghana and South Africa ahead of its ‘Step Up!’ online event on 18th July Out There Impact, the division of the leading mobile advertising and data monetisation company, Out There Media, committed to using the power of mobile for the greater good, announced that it has partnered with the Mandela Mile initiative to raise awareness of International Mandela Day and its virtual ‘Step Up!’ event honouring the late South African president. The partnership will see Out…

VSE and Bidgely Pioneer Artificial Intelligence Solutions for Slovakian Customers

97 Percent of Customers Want the AI-Powered Services to Continue, Found It Useful Bidgely and Slovakia’s leading utility Východoslovenská energetika a.s. (VSE) have introduced an AI-powered customer engagement and energy efficiency offering that delivers a simplified and more transparent energy experience to VSE customers. The comprehensive UtilityAI services delivered through email, web, VSE call center and field energy advisors are creating new value from customers’ recently-installed smart meters and helping to ensure…

Eyeota Expands ANZ Team with Two Appointments

Eyeota, the global leader in audience data, announces the appointment of two new staff as the company’s presence in the market continues to expand. George Henshaw joins Eyeota as Senior Supply Manager, responsible for data acquisition and account management. Previously, George spent five years as Programmatic & Yield Manager with British Telecom in London, where he helped the company establish itself within the publishing sector. He managed BT’s publisher portfolio, which included BT.com, sports, mail, Wi-Fi, and…

Interview with Chad Wollen, CMO, Smartpipe Solutions

"The focus will need to shift away from exclusively thinking about data outputs – the product of analytics and data science, to data inputs – building trust with customers so they will happily share their information because of the relationship they have with the brand, and the tools of control and transparency they can access." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of technology innovation company? I am the CMO at Smartpipe Solutions. Smartpipe is…

Etisalat Goes Live with Cloud OTT Service Using Synamedia’s Infinite Platform

Synamedia announced that UAE's largest operator, Etisalat, has launched SwitchTV, a new direct-to-consumer (D2C) service based on Synamedia's Infinite cloud TV platform and its end-to-end video network portfolio. Etisalat, the leading telecommunication operator in emerging markets, chose to work with Synamedia because its technologies provide the flexibility, security and agility needed to support, monetise and scale a multi-screen service with both free and premium live TV channels, catch-up and on-demand. Of particular…

Introducing Apiflex, Apigate’s Partner Bundling Platform for Customer Acquisition and Retention

Apigate, a trusted provider to Telco Operators and Digital Merchants for reach, acquisition and monetisation, announced the launch of its new dynamic content bundling platform “Apiflex“. Apiflex enables Digital Merchants and Telco Operators to co-create rich content and service offerings that, together, are more appealing and offer better value to end users and at the same time, tackle the rising cost of digital marketing and sales leaving them to focus on growing and retaining their respective customer base. Marketing…

Juniper Research: Number of Voice Assistant Devices in Use to Overtake World Population by 2024, Reaching 8.4bn, Led by Smartphones

Voice-interactive devices in use to double by 2024 A new report from Juniper Research has found that consumers will interact with voice assistants on over 8.4 billion devices by 2024; overtaking the world’s population and growing 113% compared to the 4.2 billion devices expected to be in use by year end 2020. Despite this, monetisation of the voice assistants themselves remains a challenge. “Ingrained habits of how devices are used will restrict opportunities for voice assistants and voice commerce” Need for…

Manx Telecom Inks 5 Year SaaS Deal With Cerillion

Cerillion (AIM: CER), an innovator in digital monetisation and customer management solutions, announced a major contract extension with Manx Telecom, which will see them upgrade to Cerillion 8 and move to a new Software-as-a-Service agreement based on Cerillion’s Evergreen Software Model, including five years of support and maintenance. The Cerillion solution will be implemented on a new private cloud platform, providing the ideal balance between flexibility and control, and benefitting from the latest virtualisation and…

TechBytes with Kumaran Sambandam, VP of International Demand Partnerships at RhythmOne

Hi Kumar, tell us about the major milestones in your career as an Adtech professional? I was a part of the digital advertising industry in 2006 with AOL — when ad servers and networks were a big thing, like AI is a big thing today. I had the opportunity to move to mobile advertising in 2011, which gave me a holistic view between desktop and mobile, and its unique offering in digital advertising. I then joined Mobfox to drive it from an ad network to ad exchange. I earned the opportunity to grow the business to $50…

ID5 and Primis Announce Partnership

Primis, The Video Discovery Platform have joined some of the leading ad tech platforms in the world to support ID5, the independent shared identity infrastructure providing premium publishers and ad tech platforms with a universal ID solution to improve user recognition in programmatic advertising. Primis, a valued property of Universal McCann and IPG, is joining the likes of Amobee, MediaMath, Pubmatic and many other notable ad-tech players in their common goal to improve user recognition and match rates and reduce the…

ironSource Launches New App for Developers to Monitor Ad Campaigns

IronSource, the mobile monetisation and marketing company, has just launched a brand new app that allows developers to use the company’s growth solutions and get an instant overview of their revenue and campaign performance. The app offers updates on performance in real-time. It includes insights on ad monetisation and user acquisition. This is particularly valuable for game app developers who are trying to keep up app tracking, analysis and adaption. Marketing Technology News: Retail Business Services Debuts Frictionless…

Juniper Research Forecasts Consumer Mixed Reality App Installs to Reach 10 Billion by 2024, Driven by Social Media & Games

Consumer Mixed Reality App Installs to Grow by 170% over Next 5 Years A new study from Juniper Research has found the number of consumer mixed reality app installs will reach 10 billion by 2024; rising from 3 billion in 2019. Mixed reality overlays interactive digital images and videos onto the real world through a smartphone, tablet or smart glasses. The new research, Consumer Mixed Reality: Emerging Opportunities, Vendor Strategies & Market Forecasts 2019-2024, identified social media and games as the key app…

Bidstack Reaches New Checkpoint with Latest Senior Hires Nina Mackie and Charlotte Cook Join London HQ as Senior Director of Global Agency…

Bidstack, the in-game advertising platform is excited to announce two new appointments – Nina Mackie, Senior Director of Global Agency Partnerships and Charlotte Cook, Account Director of Games. Nina has enjoyed a 22-year career in advertising; initially starting in print advertising in Scotland, before progressing into digital. Her breadth of knowledge spans from editorials in the Trinity Mirror to digital ad platforms across mobile, WIFI, DOOH and programmatic. Commenting on her appointment, Mackie said, “46% of all…

CVC Funds Acquires $400M Minority Stake in IronSource

IronSource describes CVC as “perfect partner” as it stays on track to gross $1 billion in 2019 Private equity firm CVC Funds has splashed out $400 million to acquire a minority stake in mobile marketing company IronSource. The move represents CVC Funds’ first technology deal in Israel and will serve to accelerate strategic growth. IronSource CEO Tomer Bar Zeev described CVC as the “perfect partner” for the company as it scales internationally. Founded in 2009 in Tel Aviv, IronSource focuses on developing monetisation…

PubMatic Drives Extended Reality Advertising Through Partnership with Admix

Premium digital advertising technology company, PubMatic, has announced a partnership with leading Extended Reality monetisation platform Admix. Admix aggregates inventory across games and Virtual Reality (VR)/Augmented Reality (AR) titles, making it available to buyers through PubMatic. This partnership will help marketers to take advantage of the brand advertising opportunities offered by AR and VR. Marketing Technology News: Airship Announces New EU Cloud Site and Multiple Strategic Investments Driving Accelerated…

PubMatic Releases Industry-First Independent Omni-Channel Wrapper Solution

Enhancements to OpenWrap expand header-bidding benefits to over-the-top (OTT) media and connected TV (CTV) Premium digital advertising technology company, PubMatic, announced that it is expanding OpenWrap, a Prebid-based enterprise wrapper solution, to support OTT and CTV inventory. Building upon OpenWrap’s success on desktop, mobile and in-app, publishers can now programmatically monetise inventory in all major addressable channels, while benefiting from the transparency and control offered by an independent, open-source…