Rakuten Launches ‘Rakuten DX’ to Drive Creativity and Innovation in Digital Experiences Ahead of Expected App Boom

With half a billion new digital applications predicted by 2023*, Rakuten gives sales and marketing the “DX factor” – transforming today’s business challenges into tomorrow’s digital experiences Rakuten, Inc. announced the rebranding of Rakuten Aquafadas as Rakuten DX, expanding its area of expertise to deliver premium digital experience services that transform the way businesses engage audiences. As the industry gears up for a predicted 500 million new digital applications over the next few years, Rakuten DX is perfectly…

Dentsu Partners with Adobe to Transform Customer Experiences Through Digital Innovation

Dentsu announced a partnership with Adobe focused on customer experience transformation and a shared vision to create value for brands through digital innovation. As part of the announcement, Merkle, dentsu International’s customer experience management (CXM) company, is joining Adobe’s technology partner program as a Premier partner with its Merkury identity resolution platform. Marketing Technology News: Bang & Olufsen Selects CreatorIQ as Global Influencer Marketing Platform of Record The partnership will focus…

Ping Identity Unveils Advanced Passwordless Features to Transform Digital Experiences

PingZero provides frictionless login experiences with passwordless authentication including support for the FIDO2 open standard Ping Identity, the intelligent identity solution for the enterprise, announced PingZero, a suite of passwordless authentication features organizations can implement to deliver seamless digital experiences to employees and customers. By eliminating login friction, including the need for usernames and passwords, PingZero boosts employee productivity, improves customer retention and acquisition rates,…

Coming to a Store Near You: Aruba Advances Digital Retail Experiences with SD-Branch Innovations

SD-Branch Pioneer Extends Zero Trust Security and New Cloud-native Management Capabilities to Enable Non-stop Retail Operations at Scale Aruba, a Hewlett Packard Enterprise company, announced the next milestone for its SD-Branch solution that enables more secure, streamlined and simplified deployment and management of large distributed retail networks. “As we continue to grow our retail stores internationally, we are laser-focused on using technology to deliver our customers a truly unique shopping experience” A…

Undertone and TVadSync Join Forces to Unify Digital and TV Experiences, Creating an Unequalled, Cross-Platform Targeting Engine

Exclusive Partnership Delivers Media Convergence and Synchronized Retargeting with More Scale Than Ever Possible Before Perion Network Ltd. announced that Undertone, the creator of cross-platform Synchronized Digital Branding for the world’s most prominent brands, and TVadSync, a leading TV data and analytics company that is relied upon by marketers, agencies and broadcasters, will be partnering together. “Our brand and advertiser clients are hungry for the precision and real-time retargeting that the combination of…

RedPoint Announces Digital Acquisition Platform for Targeted Ad Experiences

True Closed-loop Process Empowers Marketers to Optimize the Customer Journey from Anonymous to Known RedPoint Global, a top provider of customer data platform (CDP) and customer engagement technologies, announced the RedPoint Digital Acquisition Platform for targeted ad experiences, a solution that will simplify the process of data activation and personalization across the digital ecosystem. This solution enables RedPoint Global customers to directly access and control granular data to dynamically determine the next-best…

Cloudinary Brings Adobe Creative Cloud Connector for Dynamic Digital Experiences

Integration Enables Cloudinary DAM and Adobe Creative Cloud Users to More Easily Deliver Engaging Campaigns and Dynamic Digital Experiences Cloudinary announced that it is adding the Adobe Creative Cloud Connector to its suite of end-to-end media management integrations. The new connector enables Cloudinary Digital Asset Management (DAM) and Creative Cloud customers to streamline media workflows, allowing creative, marketing and development stakeholders to work seamlessly and more effectively across solutions, and more…

RedPoint Announces Digital Acquisition Platform for Targeted Ad Experiences

True Closed-loop Process Empowers Marketers to Optimize the Customer Journey from Anonymous to Known RedPoint Global, a top provider of customer data platform (CDP) and customer engagement technologies, announced the RedPoint Digital Acquisition Platform for targeted ad experiences, a solution that will simplify the process of data activation and personalization across the digital ecosystem. This solution enables RedPoint Global customers to directly access and control granular data to dynamically determine the next-best…

Capgemini’s LYONSCG Helps Leading Retail Brands Drive New Digital Customer Experiences

New Digital Commerce Projects Have Helped to Transform Customer Experiences Through a Holistic Set of Services and Salesforce Commerce Cloud Implementations Capgemini's LYONSCG announced the completion of digital commerce projects with Madewell, PGA TOUR Superstore and Hibbett Sports. To help each brand improve its customer experience and increase loyalty, LYONSCG provided consulting services including creative and experience design, in addition to Salesforce Commerce Cloud implementations. "Designing and delivering a…

Leading UK Publisher TI Media Selects Selligent Marketing Cloud to Power Digital Experiences for More Than 40 Publications

B2C marketing automation company Selligent Marketing Cloud announced that leading UK publisher TI Media has chosen the company to support multi-channel marketing automation efforts to create quality content that entertains and fuels the passions of millions of consumers every day.   TI Media boasts an impressive 160-year heritage and portfolio of over 40 leading publications including What's on TV, Country Life, Woman's Weekly, Wallpaper, Trusted Reviews, woman&home, Horse & Hound, Ideal Home and Decanter. They…

Mobify Intros Commerce Integrations So Brands Can Elevate Digital Customer Experiences Immediately, Adopt Best-of-Breed Approach to Backend…

Mobify has launched a new feature on the Mobify Platform called Commerce Integrations that makes it easier for brands and retailers to update their customer-facing sites with a Progressive Web App (PWA), Accelerated Mobile Pages (AMP), and native apps that are decoupled from backend systems. This allows retailers and brands to adopt a best-of-breed approach to their backend systems, and avoid vendor lock-in with vertical integration. The result: a better customer experience that produces immediate results while enabling the…

Optimizely Introduces Adaptive Audiences To Personalize Digital Experiences Through Machine Learning

New capabilities automatically source and serve up highly relevant experiences at scale Optimizely, the world's leader in digital experience optimization, announced a major enhancement to its experimentation and personalization engine with Adaptive Audiences. The new capability powered by machine learning will enable brands to deliver exceptional personalized experiences for their customers at scale. According to research by eMarketer, a lack of resources is the leading barrier for global companies to achieve their…

Contentstack Unveils CMS Industry’s Most Advanced Integrations Framework to Power New Generation of Digital Experiences

Contentstack Announces Slew of Partners to Deliver Best-in-Class Technology Stack to Customers Contentstack, on the heels of winning the Aragon Research Hot Vendor award for the Dynamic Experience Management category, further enhances its platform capabilities with "Experience Extensions" – the industry's most powerful integrations framework to create unprecedented digital experiences. The release of Experience Extensions marks a turning point for Content Management System (CMS) customers, who were previously faced with…

Kroger and Ocado Announce Location of High-Tech Customer Fulfillment Center in Phoenix, Arizona

The Kroger Co., America's largest grocery retailer, and Ocado, a world leader in technology for grocery ecommerce, announced Phoenix, Arizona, as the latest location for a Customer Fulfillment Center (CFC). The location confirms a previous announcement stating Kroger and Ocado would construct a CFC in the Southwest Region. Kroger has partnered with Ocado to accelerate its ability to provide customers with anything, anytime, anywhere. The CFC model – an automated warehouse facility with digital and robotic…

MCI Transforms for the Digital Age

MCI, a global engagement and marketing agency, announces a new brand design to reflect marketplace demands of the Fourth Industrial Revolution. MCI unveils its vision, branding and full service offering to advise and support their clients’ needs. 2020 has been a year of transformation for many of MCI’s clients with MCI designing tomorrow’s solutions to unleash the power of community across all audience touchpoints. MCI is helping brands, associations and non-for-profits realise success by developing multi-channel…

Zendesk Research Predicts: Business Success in 2021 Hinges on Delivering Exceptional Customer Experiences

Global Annual Customer Experience Trends Report 2021 shows customers continue to be more demanding, making it harder for businesses to meet expectations in a post-pandemic world Despite 2020 being a year of far-reaching and rapid transformation in how people live, collaborate, and connect, the global Zendesk Customer Experience (CX) Trends Report 2021 shows the customer experience is increasingly crucial to business success, and that the most successful companies are adopting new technology at record speed. In fact, new…

Acquia Digital Commerce Unifies Data, Content, Commerce, and Digital Merchandising

Acquia joins with commercetools and Lucidworks to create industry’s only best-of-breed, open, composable commerce solution At NRF2021, Acquia announced Acquia Digital Commerce, a solution that enables marketers to unify data, content, commerce, and digital merchandising into a single data layer to deliver a seamless omnichannel experience across the customer lifecycle. Using Acquia Digital Commerce with Acquia Open Digital Experience Platform (DXP), marketers can drive real-time, personalized, shoppable experiences at every…

Uniphore Acquires Emotion Research Lab and Adds Video AI Capabilities to Its Innovation Portfolio

Pioneering company delivers advanced capabilities to significantly augment and enhance video-based communications while expanding Uniphore’s market opportunities Uniphore, an early leader in Conversational Service Automation (CSA), announced the acquisition of Emotion Research Lab, a cutting-edge video and emotion AI company. Emotion Research Lab is a leading software developer that uses AI and machine learning, to identify emotion and engagement levels in real-time over video-based interactions. When combined with…

Unbxd Joins Adobe Exchange Partner Program to Automate Site Search and Relevance Setup for Adobe Customers

Unbxd Inc., a leading provider of AI-based Commerce Search and Product Discovery solutions, announced it has joined the Adobe Exchange Partner Program as an Accelerate partner. Through this collaboration, all existing and prospective customers will be able to orchestrate relevant, personalized, and intelligent product discovery experiences. With the surge in online shopping due to COVID-19, and with the 2020 holiday season logging a record $188.2Bn in online sales - there is tremendous pressure on online stores to offer a…

Mortgage Industry Leader Kristin Messerli Joins SocialSurvey as VP of Mortgage Sales

SocialSurvey, a rapidly-growing, disruptive provider of real-time Experience Management Solutions, announced that it has hired mortgage industry expert Kristin Messerli as their new VP of Mortgage Sales. Messerli brings years of experience helping mortgage companies build and amplify the voices of their customers, as an industry consulting expert. “We are thrilled to have Kristin join our team to help us deliver on our mission - enabling companies to create outstanding experiences to their customers,” said Scott Harris,…