Searchspring Launches Personalized Recommendations for Ecommerce

Searchspring delivers 1:1 personalization for ecommerce merchants in its new Personalized Recommendations Searchspring announced the beta launch of its new Personalized Recommendations feature. Early adopters are already trialing new Personalized Recommendations to display hyper-relevant products that engage shoppers and boost conversions. With ecommerce experiencing accelerated growth during the pandemic, this release comes at a time when online retailers are looking for automation to enhance their overburdened…

PathFactory Delivers Cutting-Edge 1:1 Web Content Recommendations With New Website Tools

PathFactory, a member of Oracle Partner Network (OPN), announced Website Tools – a new suite of AI-driven content intelligence solutions that automatically analyzes website content, informs marketers who is engaging on the website and how they’re engaging and provides micro-personalized experiences to visitors based on their unique behaviors. “As website traffic surges in an all-digital business world and humans are consuming AI recommended content from the likes of Netflix and Amazon, marketers continue to struggle to keep…

MGID Signs Content Recommendation Contract with RealClear Media Group

RealClear Media Group adopts MGID's solution MGID, the global pioneer in native advertising, announced its partnership with RealClear Media Group (RCMG), the trusted, go-to source for news that matters. RCMG will implement MGID's content recommendation solution across its entire portfolio of properties worldwide, to provide its readers with an engaging and targeted user experience. In addition to monetization, RCMG will leverage expanded capabilities of MGID technology to increase user engagement and additional…

RichRelevance Launches ‘Deep Recommendations’: The Next Generation of Advanced Commerce Personalization

RichRelevance, a leader in experience personalization, announced the launch of first-of-its-kind 'Deep Recommendations', a set of advanced personalization technologies that, unlike traditional recommender engines, does not need historical events and behavioral data to immediately generate relevant product recommendations. The new approach solves two problems: (a) it removes constraints associated with traditional recommendations which don't work for retailers and brands with sparse data - seasonal products, fast-changing…

Qubit to Deliver More Relevant Shopping Experiences with Google Cloud’s Recommendations AI

Early adopters of Recommendations AI have experienced a 90% increase in click-through rate and 40% uplift in conversions Qubit, a leader in AI-led merchandising and personalized experiences, announced it has furthered its partnership with Google Cloud, making Recommendations AI available for eCommerce teams. The product recommendations solution is deeply integrated within Qubit’s new product interface for merchandising, enabling eCommerce teams to leverage Google Cloud’s latest AI technology. Included in the offering is…

In Post-Cookie World, Salon Sees 21% Revenue Uplift Through Content Recommendation Partnership

Publisher Improves User Experience and Drives Revenue While Delivering Fewer Ad Impressions Salon and Revcontent announced an exclusive partnership after Salon ran a head-to-head split test with other content recommendation partners. Driving the national conversation since 1995, Salon has supported fearless journalism with award-winning content, reaching an audience of approximately 10 million monthly unique visitors. Salon, a digital trailblazer that relies on programmatic ad revenue to offer free content, was seeking…

Appnext To Empower ‘Made In India’ Apps With Its Organic Recommendation Growth Plan

Affle supports the Government’s vision of ‘Self-Reliant Digital India’ and together with Appnext(an Affle company) invite app developers across multiple verticals to get their apps recommended on the hottest mobile placements Appnext, the largest independent on-device and in-app mobile discovery platform, announced it is offering support to the India homegrown app ecosystemin their growth efforts, through getting their app recommended and discovered by relevant users. India, according to AppsFlyer, is the #1 country in…

Affle to Acquire Appnext to Strengthen the Mobile App Recommendation Platform Globally

Appnext, the largest on-device and in-app mobile discovery platform, announced it had entered into definitive agreements to be acquired by Affle (India) Limited through its subsidiaries ("Affle"). Appnext's app discovery and recommendation platform enables top mobile handset manufacturers (OEMs) and apps developers to deliver personalized app recommendations to mobile users globally. Appnext blends app recommendations as a service that integrates seamlessly with the users' daily mobile journey. Utilizing its proprietary…

Latest MarTech Acquisition: Consumer Intelligence Platform to Tap 4 Billion Recommendations on Appnext’s App Discovery Solution

Affle India has announced that it has signed a deal to acquire Tel Aviv-based Appnext, to strengthen the app recommendation technologies across the mobile industry. As part of the martech acquisition deal, Affle would acquire 66.67 percent of Appnext Singapore, and later on acquire 100% equity ownership. Together, Affle and Appnext are expected to merge their intelligence platform with app discovery and recommendation solutions to drive seamless experiences on mobile devices. Currently, Appnext has a user base of over 300…

iClick Interactive Partners with Tencent to Launch Recommendation Management Platform for Culture and Tourism Content

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, announced the launch of a new recommendation management platform for culture and tourism content, jointly developed by iClick and Tencent Culture and Tourism. The new platform leverages Tencent Culture and Tourism's strong data capabilities and iClick's rich content resources and data tracking expertise, to provide operators of domestic tourist attractions in China with a rich array of features including…

Go With the Flow: Stardust Releases AI-Powered In-App Recommendations

Stardust Users Will Experience More Curated Recommendations to Create a Seamless and Personalized In-App Experience Stardust, the leading social app for fans to follow and discuss their favorite movies and TV shows, announced “Weekly Recs”, a new recommendation flow for their users worldwide. The integration provides a GDPR compliant, streamlined solution to improve customer experiences through a new platform powered by artificial intelligence and machine learning. This creates a customized set of movie and TV…

Selligent Cortex Expands to Deliver AI-Powered Content Recommendations

Natural Language Processing Engine to Activate Text-Based Similarity Algorithm for Improved Relevance Across Industries Selligent, the intelligent omnichannel marketing and experience cloud platform, announced the addition of a text-based algorithm as part of the Smart Content functionality within its artificial intelligence (AI)-powered engine, Selligent Cortex. Unlike most marketing cloud solutions today that offer only product-based recommendations, Selligent’s new capability leverages Natural Language Processing…

Second Phase Introduces AI-driven Automatic Product Recommendations for B2B Web Store

eCommerce Solution Creates Upsell and Cross-Sell Opportunities, Driving Sales Second Phase, a Billtrust solution and the leader in B2B eCommerce for wholesale distribution companies, has added artificial-intelligence (AI)-based Automatic Product Recommendations to their web store offering, creating upselling and cross-selling opportunities to drive sales, as well as a differentiated customer experience. Marketing Technology News: ZypMedia Expands Product and Engineering Leadership Team Using past buying behavior to…

Meredith Corporation Acquires SwearBy, A Digital Platform For Recommendations

Meredith Corporation has announced its acquisition of SwearBy. SwearBy is a digital platform for word of mouth recommendations designed to crowdsource and share products that women "swear by" based on their personal experiences. Meredith is the leading media company for women reaching nearly 100 million American female consumers each month and nearly 90 percent of U.S. millennial women. Marketing Technology News: TechBytes with Scott Gifis, President at AdRoll "At Meredith, we have a rich community of our own editors…

Coveo and Sitecore Expand Offering to Bring AI-Powered Search and Recommendations for Mid-Market Customers

New Offering Gives Mid-Market Customers the Ability to Build Search-Driven Experiences with Richer Personalization Coveo, the AI solutions leader, and Sitecore®, the global leader in digital experience management software, today announced an expanded offering that includes the development of a new AI-powered search and recommendations solution for mid-market customers that will provide best-in-class capabilities, previously accessible only to enterprise-level customers. The two companies have signed their intent to form a…

Kentico EMS Introduces AI-driven Content Recommendations

Kentico EMS Integrates with Recombee, AI-Powered Recommender as a Service, Enabling Companies to Increase Customer Engagement by Providing Personalized Content and Product Recommendations Kentico Software, the leading provider of digital experience and Content-as-a-Service solutions, announced their integration with Recombee thanks to which companies are now able to deliver content that is most relevant to their customers. Marketers nowadays struggle to produce relevant content across web, email, mobile, and other digital…

Parks Associates: Quality of User Interface (UI) More Important Than Content Recommendations in Video Service Satisfaction

New Study Examines Consumer Preferences Related to New UI Options New research from Parks Associates finds 70% of US broadband households with a major video service consider its user interface to be good, with 48% rating it "very good," and these scores impact their willingness to recommend the service to others. Analysis of consumer responses reveals quality of the UI and the ease of finding content are the most likely factors to drive willingness to recommend a video service. UI Preferences and Content Discovery …

Appnext’s Recommendation Platform Ranked 3rd in India Following Facebook and Google in the AppsFlyer Performance Index

Appnext Demonstrated a Fundamental Business Change with Its Unique Technology and Placements Presenting a New Layer of App Discovery Experience Appnext, a leading mobile discovery platform, announced it has been ranked among the leading media partners in the AppsFlyer Performance Index for H1 2019. Appnext is ranked #7 in global growth and as the 3rd recommendation platform in shopping and non-gaming in India, right after the giant duopoly of Facebook and Google. AppsFlyer Performance Index is the industry-standard…

M1 Marketing INC. Teams up with Microsoft Taiwan to Launch SOOCKER, Blockchain-Powered Recommendation Marketing Platform

M1 Marketing Inc. worked together with Microsoft Taiwan and CTBC Financial Holding Co. to announce the launch of SOOCKER, which will provide a full range of services, at a press conference on 3 October 2019. In the era of the rise of Internet celebrity economy, SOOCKER combined blockchain technology to deliver the effectiveness of recommendation marketing in an instant and transparent manner. It also created a win-win situation for online stars monetizing their influence and for brands generating sales. Cheng Cheng-mount,…

Content Recommendation Platforms Taboola and Outbrain Merge to Disrupt “Global AdTech” Ecosystem

Content is nothing if it can't be discovered. And, Content Recommendation and Discovery platforms like Taboola and Outbrain attract attention from publishers by helping them meet their audience with smart techniques. In an major announcement reported by The Times of Israel, two online content discovery and recommendation platforms are merging to take on the duopoly of Google and Facebook advertising. Adam Singolda-led company Taboola will merge Outbrain into their operations, allowing Outbrain's shareholders to get $250…