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iClick Interactive Partners with Tencent to Launch Recommendation Management Platform for Culture and Tourism Content

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, announced the launch of a new recommendation management platform for culture and tourism content, jointly developed by iClick and Tencent Culture and Tourism. The new platform leverages Tencent Culture and Tourism's strong data capabilities and iClick's rich content resources and data tracking expertise, to provide operators of domestic tourist attractions in China with a rich array of features including…

Go With the Flow: Stardust Releases AI-Powered In-App Recommendations

Stardust Users Will Experience More Curated Recommendations to Create a Seamless and Personalized In-App Experience Stardust, the leading social app for fans to follow and discuss their favorite movies and TV shows, announced “Weekly Recs”, a new recommendation flow for their users worldwide. The integration provides a GDPR compliant, streamlined solution to improve customer experiences through a new platform powered by artificial intelligence and machine learning. This creates a customized set of movie and TV…

Selligent Cortex Expands to Deliver AI-Powered Content Recommendations

Natural Language Processing Engine to Activate Text-Based Similarity Algorithm for Improved Relevance Across Industries Selligent, the intelligent omnichannel marketing and experience cloud platform, announced the addition of a text-based algorithm as part of the Smart Content functionality within its artificial intelligence (AI)-powered engine, Selligent Cortex. Unlike most marketing cloud solutions today that offer only product-based recommendations, Selligent’s new capability leverages Natural Language Processing…

Second Phase Introduces AI-driven Automatic Product Recommendations for B2B Web Store

eCommerce Solution Creates Upsell and Cross-Sell Opportunities, Driving Sales Second Phase, a Billtrust solution and the leader in B2B eCommerce for wholesale distribution companies, has added artificial-intelligence (AI)-based Automatic Product Recommendations to their web store offering, creating upselling and cross-selling opportunities to drive sales, as well as a differentiated customer experience. Marketing Technology News: ZypMedia Expands Product and Engineering Leadership Team Using past buying behavior to…

Meredith Corporation Acquires SwearBy, A Digital Platform For Recommendations

Meredith Corporation has announced its acquisition of SwearBy. SwearBy is a digital platform for word of mouth recommendations designed to crowdsource and share products that women "swear by" based on their personal experiences. Meredith is the leading media company for women reaching nearly 100 million American female consumers each month and nearly 90 percent of U.S. millennial women. Marketing Technology News: TechBytes with Scott Gifis, President at AdRoll "At Meredith, we have a rich community of our own editors…

Coveo and Sitecore Expand Offering to Bring AI-Powered Search and Recommendations for Mid-Market Customers

New Offering Gives Mid-Market Customers the Ability to Build Search-Driven Experiences with Richer Personalization Coveo, the AI solutions leader, and Sitecore®, the global leader in digital experience management software, today announced an expanded offering that includes the development of a new AI-powered search and recommendations solution for mid-market customers that will provide best-in-class capabilities, previously accessible only to enterprise-level customers. The two companies have signed their intent to form a…

Kentico EMS Introduces AI-driven Content Recommendations

Kentico EMS Integrates with Recombee, AI-Powered Recommender as a Service, Enabling Companies to Increase Customer Engagement by Providing Personalized Content and Product Recommendations Kentico Software, the leading provider of digital experience and Content-as-a-Service solutions, announced their integration with Recombee thanks to which companies are now able to deliver content that is most relevant to their customers. Marketers nowadays struggle to produce relevant content across web, email, mobile, and other digital…

Parks Associates: Quality of User Interface (UI) More Important Than Content Recommendations in Video Service Satisfaction

New Study Examines Consumer Preferences Related to New UI Options New research from Parks Associates finds 70% of US broadband households with a major video service consider its user interface to be good, with 48% rating it "very good," and these scores impact their willingness to recommend the service to others. Analysis of consumer responses reveals quality of the UI and the ease of finding content are the most likely factors to drive willingness to recommend a video service. UI Preferences and Content Discovery …

Appnext’s Recommendation Platform Ranked 3rd in India Following Facebook and Google in the AppsFlyer Performance Index

Appnext Demonstrated a Fundamental Business Change with Its Unique Technology and Placements Presenting a New Layer of App Discovery Experience Appnext, a leading mobile discovery platform, announced it has been ranked among the leading media partners in the AppsFlyer Performance Index for H1 2019. Appnext is ranked #7 in global growth and as the 3rd recommendation platform in shopping and non-gaming in India, right after the giant duopoly of Facebook and Google. AppsFlyer Performance Index is the industry-standard…

M1 Marketing INC. Teams up with Microsoft Taiwan to Launch SOOCKER, Blockchain-Powered Recommendation Marketing Platform

M1 Marketing Inc. worked together with Microsoft Taiwan and CTBC Financial Holding Co. to announce the launch of SOOCKER, which will provide a full range of services, at a press conference on 3 October 2019. In the era of the rise of Internet celebrity economy, SOOCKER combined blockchain technology to deliver the effectiveness of recommendation marketing in an instant and transparent manner. It also created a win-win situation for online stars monetizing their influence and for brands generating sales. Cheng Cheng-mount,…

Content Recommendation Platforms Taboola and Outbrain Merge to Disrupt “Global AdTech” Ecosystem

Content is nothing if it can't be discovered. And, Content Recommendation and Discovery platforms like Taboola and Outbrain attract attention from publishers by helping them meet their audience with smart techniques. In an major announcement reported by The Times of Israel, two online content discovery and recommendation platforms are merging to take on the duopoly of Google and Facebook advertising. Adam Singolda-led company Taboola will merge Outbrain into their operations, allowing Outbrain's shareholders to get $250…

NexJ Systems Announces A New Intelligent Investment Recommendation Assistant For Financial Advisors

First in a Suite of Digital Assistants That Leverage Artificial Intelligence, Machine Learning, and Natural Language Processing NexJ Systems Inc., announces the launch of a new intelligent investment recommendation assistant that creates highly individualized investment options optimized to mitigate risk and volatility. It continuously monitors and detects portfolio imbalances and automates compliance by identifying the need to rebalance and applying investor mandate and firm compliance rules to all recommendations.…

ADESA Launches Industry-Leading Recommendations Carousel on ADESA.com

Proprietary Algorithm Identifies the Best Vehicles for Each Dealer's Inventory Needs ADESA, a business unit of global vehicle remarketing and technology solutions provider KAR Auction Services Inc., announces the launch of the industry's first personalized vehicle Recommendations carousel for used-vehicle dealers. Available to eligible subscribing customers on ADESA.com, the Recommendations carousel provides unique, real-time buying recommendations tailored for each individual dealer directly on their ADESA.com home page.…

Chorus.ai Launches AI-Based Recommendations that Highlight Key Coaching Moments and Deal Risks

The Conversation Intelligence Leader Delivers Role-Based Suggestions, Users Automatically See Important Moments from Hundreds of Meetings Chorus.ai, the leading Conversation Intelligence Platform for high-growth sales teams, announced a new  AI-based feature to its arsenal, Recommendations, for deals, meetings, reviews and coaching. Recommendations uses Chorus’s AI technology to provide role-based suggestions that help users automatically see important moments from hundreds of meetings. Highlighted moments can include…

Not All Product Recommendations Are Created Equal

Done right, Product Recommendations increase conversions, boost average order value and strengthen Customer Loyalty. They also automate content, freeing up labor costs so creative efforts can focus elsewhere. But not all Product Recommendations are created equal. Sure, you can easily make recommendations based on best sellers, current trends or current sales, and that’s usually moderately successful. But if you want to see a significant lift that truly impacts your bottom line, recommendations should be personalized based…

Recommendations Are the New Dashboards

With the growth of Business Intelligence (BI) and Analytics, dashboards are now pervasive and considered commonplace in the modern enterprise. We see them visualizing information for every type of organization, across every industry. They are embedded in websites, and they even (on occasion) make cameos in movies. Despite its ubiquity, the day of the dashboard as a static, stand-alone technology is quickly coming to an end. On the continuum between minds and machines, they are overly reliant on human inputs and are…

Mobile App Users Expect Better App Search and Recommendation Experience

A lot goes into Mobile app development. Yet, there is not much research done on how mobile app consumers are likely to search and recommend an app! For mobile users, user experience is everything. But, how do you first help these users with app discovery in the first place? There are countless tutorials on the current trends on Mobile app UI/UX; but are these really helping people find the right app for their activities? That's where Mobile Marketing teams seem to be losing their revenue opportunities. App store Search…

Influenster Solution Demonstrates Impact of Peer-to-Peer Recommendations in Driving Sales Conversion

In Study Conducted by IRI, Sales Lift Beats Benchmarks for Digital Campaigns Influenster, the leading product discovery and reviews platform, featuring 35 million+ reviews written by 5 million+ members, shared the results of third-party research fielded by IRI, demonstrating the value of peer-to-peer recommendations in driving conversion. The research, conducted on behalf of a well-known global color cosmetics brand, reveals how ratings, reviews and user-generated content can drive an increase in incremental sales and…

Enable Contextual Recommendations in Minutes with CleverTap’s New Recommendation Engine

New Feature Leverages Proprietary Data Science Models to Provide Actionable Suggestions Based on Evolving Consumption Patterns Mobile marketing automation platform CleverTap announced the release of their new product, Recommendation Engine, giving marketers a data science-driven way to reach customers with timely and relevant content, proven to drive conversions by up to 70 percent. The feature is the latest in a rapidly-expanding list of CleverTap's customer lifecycle management capabilities. With the new feature,…

Yiwugo Launches “Personalized” AI Function for Product Recommendations

Yiwugo.com, the official website of the largest commodities wholesale market in the world, has launched the AI-based function for product recommendations for both of its PC and app versions. Adopting the latest deep neural network technology, the function intelligently recommends matching commodities according to the different needs of commodity buyers, and thus greatly facilitates the sourcing of satisfactory goods for them. The development of Yiwu's physical market is also a process of orderly management and supply of…