Steve Chudleigh to Lead ALC’s Data Strategy and Operations
ALC, a recognized leader in the data and identity products and services industry, has announced that Steve Chudleigh has joined the company as SVP, Data Strategy & Operations. He is a 28-year veteran of the data-driven marketing industry with wide-ranging experience that includes strategic planning and execution, developing market-driven multi-channel solutions, managing data operations and technology, and negotiating global data partnerships.
In his new position, Chudleigh is responsible for leading the data organization that builds and delivers ALC data solutions to the marketplace, developing third-party partnerships to expand ALC’s data and identity product suites, and participating in ALC’s product council whose mission is to refine and expand the company’s offerings to reach more industries, channels and geographies.
Prior to joining ALC, Chudleigh was a group vice president at Acxiom Corporation. In that role he was responsible for leading the data acquisition, analysis and operations teams. In addition to developing and executing Acxiom’s overall data strategy, Chudleigh successfully negotiated multi-million-dollar source partnerships while transforming and optimizing processes to most effectively leverage Acxiom’s data assets. Earlier in his career, Chudleigh honed his craft in a variety of positions with Neustar, TARGUSInfo and Equifax/Polk.
CEO Rick Erwin cites Chudleigh’s impressive track record as the #1 reason to welcome him to ALC. “Throughout his career, Steve has been instrumental in creating significant value for data owners. His ability to focus on flawless execution while managing costs will make him critical to ALC’s success. In the consumer data industry, veterans like Steve are always winners.”
Chudleigh received his B.A. in international relations from Brigham Young University. He has lived in Mexico and maintains his fluency in Spanish by making frequent trips from his home in Utah to Costa Rica (where he supervised a data-capture operation early in his career).