Ampersand Partners with Experian to Introduce New Audience Segments

Ampersand Partners with Experian to Introduce New Audience Segments into the AND Platform

PRNewswire

April 8, 2021

New audience segments are now available for every brand marketer in Ampersand’s AND Platform, powering audience-first TV investments in Linear, Streaming and Addressable TV

Ampersand, the audience-first TV advertising sales and technology company, announced the availability of Experian audience segments within its AND Platform. The integration of Experian data allows Ampersand to offer multiscreen TV advertisers the ability to reach consumers and deliver relevant messages, using anonymized and aggregated data, across every brand vertical, including financial services, QSR, retail, travel and more.

Marketing Technology News: Bitwarden Delivers New Trusted Way to Share Sensitive Data

Ampersand’s AND Platform, a multiscreen TV planning, buying and measurement platform launched at the beginning of 2020, accounts for the single largest source of TV inventory in the industry, encompassing linear and streaming TV. The AND Platform provides marketers with reach across 85 million households, 120+ cable networks and more than 60% of all U.S. addressable households.

Experian data allows Ampersand multiscreen TV advertisers to deliver relevant messages across every brand vertical.

As part of the rollout, all Experian segments are accessible to both Managed Service and Self-Service beta clients of Ampersand’s AND Platform. Ampersand clients will be able to tap into Experian’s ConsumerView^SM database, which aims to help advertisers better understand their target audience, and truly gain insight into their tendencies and preferences to help brands make stronger, longer lasting connections with consumers.

The AND Platform is the first advanced buy-side TV platform to centralize campaign planning and measurement within a single interface, supporting both local and national TV investment strategies with an audience-first solution. Fueled by anonymized and aggregated viewership insights from nearly 40 million households, the platform drives improved audience-based, multiscreen campaign performance across the largest source of TV viewing in the US.

Marketing Technology News: 6 Email Marketing Lessons From Fortune 500 Companies

“We launched the AND Platform last year as a platform solution that would transform how both local and national advertisers could better target, buy, measure, and optimize their multiscreen TV campaigns in a unified and more effective manner,” said Kalyan Lanka, Ampersand Vice President, Product. “Experian matches our commitment to transformation, and this partnership will act as a force multiplier in accelerating the multiscreen TV industry’s adoption of an audience-first approach, emphasizing scale of inventory, insights and superior measurement.”

“Television advertising has become very fragmented; advertisers are relying on separate ad-buying strategies for digital, linear, addressable and connected TV, resulting in ineffective campaigns and messages that do not reach the intended audience,” said Geneveive Juillard, President of Experian Marketing Services. “Our collaboration with Ampersand aims to transform TV ad buys and converge them under one roof, offering baseline audiences that can be used across screens. It opens the door for a more streamlined buying and measurement process, and more importantly, advertisers can deliver messages that resonate with their audience.”

Marketing Technology News: Latest in Content Advertising: No more Facebook News for Australian Users

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

Button and The Shelf Partner to Unleash Unprecedented Product Level Purchase Data to Fuel New Budgets into the Creator Marketing Universe

December 20, 2024

PowerDMARC Introduces One-Click Auto DNS Publishing Through Integration with Entri

December 20, 2024

Securing Customer Data in Salesforce: A Marketing Leader’s Guide to DORA Compliance

December 19, 2024