New audience segments are now available for every brand marketer in Ampersand’s AND Platform, powering audience-first TV investments in Linear, Streaming and Addressable TV
Ampersand, the audience-first TV advertising sales and technology company, announced the availability of Experian audience segments within its AND Platform. The integration of Experian data allows Ampersand to offer multiscreen TV advertisers the ability to reach consumers and deliver relevant messages, using anonymized and aggregated data, Â across every brand vertical, including financial services, QSR, retail, travel and more.
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Ampersand’s AND Platform, a multiscreen TV planning, buying and measurement platform launched at the beginning of 2020, accounts for the single largest source of TV inventory in the industry, encompassing linear and streaming TV. The AND Platform provides marketers with reach across 85 million households, 120+ cable networks and more than 60% of all U.S. addressable households.
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