Eyeota, the global leader in audience data with more than 3.5 billion unique profiles across Europe, Asia-Pacific and the Americas, announced the appointment of Jill Orr as Chief Operating Officer.

Based in London, Jill would responsible for scaling Eyeota’s commercial and business operations as well as developing customer products, marketing and insights to support the expansion of Eyeota in all markets.

“Jill is a seasoned executive, with experience driving growth across global organizations, building effective teams, developing successful market strategies and driving efficiencies. Her proven leadership skills will enable us to further scale our operations and make an impact across our organization and the industry,” said Kevin Tan, CEO, Eyeota.

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Jill brings over two decades of global media experience to the team, including 13 years at CBS Interactive, CNET and, most recently, three years at Triad Retail Media, a digital retail media specialist, where she led operations in APAC and Europe as EVP International. She played a key role in Triad Retail Media’s market development and was a member of the leadership team who sold the business to WPP in 2016.

“I am excited to join the talented team at Eyeota,” said Jill Orr. “Having established our business in Europe, APAC and Americas, our immediate focus is to scale our operating framework to support the evolving needs of our regional and global clients while maintaining Eyeota’s focus on the customer.”

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