Eyeota, the global leader in audience data, announces the appointment of two new staff as the company’s presence in the market continues to expand.

George Henshaw joins Eyeota as Senior Supply Manager, responsible for data acquisition and account management. Previously, George spent five years as Programmatic & Yield Manager with British Telecom in London, where he helped the company establish itself within the publishing sector. He managed BT’s publisher portfolio, which included BT.com, sports, mail, Wi-Fi, and phonebook, and helped to onboard a data management platform to sell the company’s first-party data to agencies. Prior to BT, George was Campaign Manager with Rocketer and Account Manager with TradeDoubler UK.

“It’s widely known that data is ‘the new oil’ and is a hugely valuable commodity for publishers. I’m excited to be part of a company that is at the forefront of data monetisation with a real focus on publishers. I look forward to working closely with our partners to help monetise their valuable data assets and create new revenue streams,” George said.

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Laura Widdowson comes to Eyeota as Senior Manager – Demand. Laura has over 10 years of experience working for top global media and ad tech companies in London and Sydney. Her experience spans programmatic, digital, print and creative solutions across a multitude of platforms.

Prior to joining Eyeota, Laura was Account Director with Signal, the global marketing technology leader in real-time customer identity resolution. She also worked at Xaxis, where she managed clients’ programmatic campaigns and budgets, as well as held roles at IPC Media, BBC Worldwide and Hearst Magazines UK.

“I am very excited to have the opportunity to be part of such a successful business and an ever-growing team. With extensive knowledge of agencies, I look forward to amplifying Eyeota’s audience solutions and driving further revenue growth in this market,” Laura said.

Peter Hunter, General Manager – ANZ, Eyeota, said: “We are thrilled to have George and Laura join Eyeota. Their experiences in the market are valuable as we increase our investment and continue to build momentum across the region.”

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