The White Paper Will Help Automotive Brands Understand How They Can Use Mobile Data Solutions To Boost Engagement And Conversions
People-based audience provider, V12 Data, announced the release of a new white paper that explores mobile techniques and opportunities for automotive marketers to acquire in-market car shoppers at four times the conversion rate of other automotive lead data. The white paper will help automotive brands understand how they can use mobile data solutions to boost engagement and conversions with car consumers who are lower down the funnel and actively in-market to purchase.
In today’s competitive auto industry, marketers have implemented many different ways to understand and measure their current and potential consumer base. However, the biggest challenge for automotive marketers is identifying, targeting and acquiring in-market consumers once they are nearing the end of the purchase journey.
“Automotive brands are increasingly turning to mobile targeting technologies in the hopes of converting ‘just browsing’ shoppers into new customers. The missing ingredient, however, to other types of mobile targeting is that they are limited to just targeting a device or assumptive look-alikes who may not even be in-market to purchase. They do not consider the actual person connected to the device,” Anders Ekman, CEO, V12 Data said.
Titled, ‘The State of Automotive Mobile Marketing: Mobile Techniques and Opportunities to Acquire Active Car Shoppers at 4x the Conversion Rate,’ this white paper explores:
- An overview of today’s car shoppers and the channels they use in the path to purchase
- How mobile is influencing shopping behaviors and how brands are using mobile marketing to target car consumers
- An introduction to mobile-location solution V12 Signals™ and how it is being used by automotive marketers to identify in-market car shoppers within 24 – 48 hours of visiting a dealer lot
- A case study proving higher lead conversions and increased engagement from clients actively using V12 Signals. Signals shoppers convert at 4x the sales conversion rate within 120 days of their first on lot dealer visit compared to other lead automotive data