SRAX Bolsters Blockchain Initiative, BIG Platform; Hires David James Stewart as VP of Business Development

Social Reality, Inc. announced the appointment of David James Stewart as vice president of business development to drive its blockchain identification graph technology platform, BIG. Stewart brings more than 15 years of digital media experience to SRAX and the BIG Platform.

In his new role, Stewart will lead efforts to partner with brands and agencies seeking access to transparent, consumer-verified data to better reach and serve audiences, as well as third-party applications to learn more about their customers and earn revenue through data sales.

David James is not only a tremendous hire based on his vast experience, but, more importantly, he understands the challenges and opportunities as it relates to consumer data today and beyond,” said Christopher Miglino, CEO and chairman of SRAX. “The BIG Platform will improve the online experience and we are thrilled that he will be leading the charge working with partners on Madison Avenue and developers across the globe.”

Also Read: SRAX Agrees to Sell SRAXmd for Up to $52.5 Million

Stewart joins SRAX and BIG from Conversant, the digital media arm of Epsilon, an Alliance Data company. He spent more than 12-years at Conversant, formerly known as ValueClick, serving, most recently, as director of strategic accounts. He holds a Bachelor’s of Science degree in Advertising and Communications from the University of Alabama and began his career as a media planner at global agencies Mindshare, mOne and Beyond Interactive.

David James joins our team to kick partnerships for BIG into high gear, bringing our message of data security and consumer empowerment full circle by allowing consumers to finally own and manage their data,” added Kristoffer Nelson, COO of SRAX and Principal of BIG.

“For more than 15 years I’ve worked for companies that drove revenue by leveraging consumer data. At the same time, those efforts provided little in return to the individual,” said Stewart. “I’m beyond excited to join SRAX and BIG to truly revolutionize the way the industry uses and activates data. I believe that the future of the web is transparency and giving users the ability to monetize and control their own data.”

Recommended Read: SRAX’s New Video Ad Unit Takes Shopper Marketing to Real-Time Targeting Heights

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