SRAX’s New Video Ad Unit Takes Shopper Marketing to Real-Time Targeting Heights
SRAXshopper Dynamically and Instantly Creates Responsive Product Videos, Targeting Verified Shoppers Through Local and Personalized Data
SRAX recently announced that its CPG vertical, SRAXshopper, has launched a new video ad unit designed to be at the top of shopper marketers’ list of tools for reaching verified shoppers. SRAXshopper’s video ad unit reaches shoppers across channels and devices with compelling product page messages created in real time.
SRAXshopper dynamically and instantly creates responsive product videos, targeting shoppers through local and personalized data. Existing messaging and creative, coupled with geotargeting and browsing and purchase history generates a one-of-a-kind video ad experience.
“SRAXshopper puts shopper marketers’ brands front and center and our new video ad unit delivers sight, sound and motion in a unique, compelling and brand consistent way,” said Dan Engebretson, vice president of SRAXshopper.
SRAXshopper targets shoppers visiting advertisers’ key retailers by layering social and shopping data with media buying to enable marketers to message a single, verified shopper across multiple devices and inventory sources. SRAX’s shopper marketing technology automates the discovery of shoppers and their characteristics, amplifying and targeting shoppers to drive sales lift – all while tracking online to offline attribution.
SRAX is a digital marketing and consumer data management and distribution technology platform company. SRAX’s technology delivers the tools to unlock data to reveal brands and content owners’ core consumers and their characteristics across marketing channels. Through its blockchain identification graph technology platform, BIG, SRAX is also developing a consumer-powered data marketplace where people will own and sell access to their data thereby providing everyone in the Internet ecosystem transparency, choice and compensation. SRAX’s technology and tools deliver a digital competitive advantage for brands in the healthcare, CPG, automotive, sports and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform.
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