USADATA, the market leader in targeting capabilities and data, announced a free, new report for businesses called the Data Diagnostic. This report provides organizations with a benchmark of their data accuracy compared to industry norms, and the potential cost savings and revenue improvement they can expect by refreshing their data.
“The Data Diagnostic provides a quick and effective snapshot of the overall health of client data. We provide insight on data inconsistencies, how many records can be corrected, and how much money can be saved on direct mail and digital outreach”
In 2016, IBM estimated the yearly cost of poor quality data in the US to be $3.1 trillion. The Data Diagnostic details the percentage of a business’ postal, email, and telephone data that is inaccurate across more than 25 categories and how those percentages compare to industry norms. Furthermore, based on company sales and cost benchmarks, the report specifically quantifies the cost savings and lift in revenue that a business can achieve by cleaning their data. For the convenience of participating businesses, the Data Diagnostic also includes a no-obligation estimate on the costs to refresh that data across each category based on the total database quantity, and what it would cost to enhance the data with more than 45 demographics and household segmentation data elements. Some benefits of acting on the suggestions from the Data Diagnostic include saved time and money, an expanded communication reach, and increased database segmentation capabilities.
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“The Data Diagnostic provides a quick and effective snapshot of the overall health of client data. We provide insight on data inconsistencies, how many records can be corrected, and how much money can be saved on direct mail and digital outreach,” said Steve Elias, Director of Data Sales at USADATA.
Businesses with a minimum of 100,000 or more records are eligible for the Data Diagnostic. To get started, USADATA will need a file of 10,000-25,000 records that includes a name, postal address, email address, and phone number. The report will be returned within 3-5 business days which will include a review with a USADATA Data Specialist.
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