BBTV Holdings Inc., the leading creator monetization company with a mission to help creators become more successful, announces the promotion of Ben Groot to Chief Financial Officer (CFO). A seasoned financial executive that has been with BBTV for almost eight years, Mr. Groot previously served as Acting CFO for the Company for the last few months and prior to that was the Company’s Vice President of Finance for 6 years, serving as BBTV’s highest ranking finance executive.
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“Ben’s deep experience and knowledge of BBTV’s business, the media and technology industry, and capital markets makes him a uniquely qualified CFO at this exciting time for the company,” comments Shahrzad Rafati, Chairperson & CEO, BBTV. “Our business continues to roll out market leading solutions across both its Base and Plus Solutions, and the strength of our leadership team has been fundamental to BBTV’s growth over the past 16 years. Ben has had an exceptionally positive impact on our success for the better part of a decade, and I’m delighted to express our board’s unreserved confidence in him and appoint him as our Chief Financial Officer.”
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Mr. Groot will continue to report to BBTV’s Chairperson and CEO, Shahrzad Rafati.
“BBTV is a Canadian success story that has redefined what is possible for creators around the world. The market opportunity continues to grow for creators and investors alike, and I’m excited to be a part of the journey,” commented Ben Groot, CFO, BBTV. “In addition to continuously expanding our powerful suite of solutions we remain wholly focused on expanding revenues and unlocking value from the business.”
Mr. Groot started his professional career at PricewaterhouseCoopers in 2007 during which time he obtained his Chartered Professional Accountant designation (CPA, CA) and Masters in Professional Accounting (MPAcc). In his role he managed multiple national top tier clients before starting a successful financial consulting business which he ran for several years, providing a breadth of services to a range of businesses, spanning high-growth private start-up companies to large US and Canadian public companies.
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