Acquisition augments Brightcove’s robust intelligent video platform with subscriber and content data to achieve the highest return on investment

Brightcove Inc. (NASDAQ: BCOV), the global leader of video for business, announced it has acquired Wicket Labs, an audience insights company that gives users visibility into content and subscriber analytics.

Marketing Technology News: MarTech Interview with Andy Stevens, Chief Data Officer at Clear Channel International

“Being able to see a complete picture of our performance from video analytics to content and subscriber insights from one platform will help us make informed data-driven business decisions.”

Brightcove’s intelligent video platform enables customers to deliver broadcast-quality video to viewers around the world and measure its effectiveness with comprehensive, real-time analytics, including video and viewer insights. These analytics help customers understand video performance, viewer engagement, and ROI. Using this data, customers can predict future behavior through machine learning models and drive viewer engagement with recommendations based on viewing behaviors, personalized playlists, and content analysis.

With the acquisition of Wicket Labs, Brightcove customers will have access to content and subscriber insights to make data-driven decisions to improve subscriber acquisition, conversions, engagement, and retention. Brightcove’s award-winning platform will now include the following audience insights:

• Deep understanding of customer lifetime values
• Subscriber cohort analysis
• Engagement analysis and recommendations to assist with cross-promotion of content amongst groups
• Key trends in viewer behavior and viewed content to understand what drives long-term relationships and value
• Opt-in comparative benchmarks

These insights will provide organizations greater understanding of audience dynamics, sources of new subscribers, the subscriber journey, and how to increase subscription revenue through data visualizations and dashboards. This acquisition accelerates Brightcove’s commitment to artificial intelligence and machine learning to provide customers with deep insights to stay competitive and grow their business.

“We are committed to serving our customers through our intelligent video platform powered by analytics, AI and ML to help them grow their businesses by engaging audiences and monetizing their content,” said Namita Dhallan, CPO, Brightcove. “The acquisition of Wicket Labs helps us to augment our analytics offering with audience insights and increase our resources dedicated to bringing additional value to our customers.”

Marketing Technology News: MarTech Interview with Andy Stevens, Chief Data Officer at Clear Channel International