New hybrid work software empowers professional teams to move ideas from brainstorming to actionable projects so that no great ideas are left behind.

Brightidea, the #1 customer-rated platform for idea management, today announced the release of Brightidea Whiteboard. The native digital whiteboard collaboration software is now available in all Brightidea Innovation Cloud products. Brightidea Whiteboard is included at no additional cost for all current Brightidea customers, and any user can try Brightidea Whiteboard free for 30 days.

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“Zoom fatigue is the single biggest factor preventing remote and hybrid work from becoming permanent”

Remote and hybrid work brought on by the pandemic has forced massive adoption of digital collaboration, and much of that distributed teamwork has made use of digital whiteboard software. Although these tools can support some collaborative creativity, they have limitations. In a fully remote or hybrid working environment, conversations and collaboration around the whiteboard—so-called digital water cooler discussions—are critical to advancing ideas; if there’s not a forum for those interactions, some participants will be walled off from conversation. Current digital whiteboard tools also fail to connect data and results to the whiteboard content, which leaves innovation managers without the data or context they need to make informed decisions and set priorities. These constraints inevitably push the innovation process to other tools, further walling off collaboration across teams and often leading to a degree of Balkanization. Furthermore, most ideas require further development after an initiation brainstorm and then need a defined pathway to become projects; neither will happen in a static digital whiteboard space that traps digital sticky notes to be neglected or forgotten.

Brightidea Whiteboard enfranchises users to collaborate in an infinite, zoomable interface from any location at the same time or asynchronously. For the first time, ideas created in a Brightidea Whiteboard are rich programmable objects that can house additional data, including form submission fields, file attachments, detailed idea history feed, business impact logging and tracking, status changes, tags, idea categorization, and much more. This additional data allows you to reach beyond the sticky note and into the infinite possibilities that ideas represent—any idea created in Brightidea Whiteboard can be linked to any Brightidea Innovation Pipeline, empowering idea managers to cultivate and advance ideas into action and eventually tangible results. By associating context and data with ideas from the initial brainstorming phases, innovation managers have the information they need to prioritize the best ideas. Brightidea Whiteboard also comes with several preloaded templates to help structure brainstorming around common innovation and idea management activities. In addition, Brightidea Whiteboard is built on the WebAssembly open standard to ensure high performance and long-term reliability.

“Zoom fatigue is the single biggest factor preventing remote and hybrid work from becoming permanent,” said Brightidea CEO and founder Matt Greeley. “Digital whiteboard tools provide an engaging alternative, but brainstorming is not sufficient—ideas must be put into action. The seamless integration between brainstorming and project execution is what makes Brightidea Whiteboard unique.”

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