Muck Rack’s Dashboards and Enhanced Reporting Tools Usher in a New Era of Data-Driven Public Relations

Muck Rack today announced the launch of Dashboards and new reporting capabilities that enable PR teams to measure success and demonstrate the value of their work to stakeholders and executives. Already trusted by thousands of organizations around the world as their system of record for managing media relationships, the latest additions to the leading Public Relations Management (PRM) enable teams to use Muck Rack as their one-stop-shop for the metrics that matter most.

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“PR measurement continues to be difficult for organizations of all sizes, especially when it comes to tying the work PR teams are doing on a daily basis with business outcomes”

The new solutions address one of PR’s most persistent challenges. Muck Rack’s annual State of PR Survey revealed that 71% of PR teams say difficulty measuring business impact is their number one challenge, and 64% say any form of quantifiable measurement is a top challenge.

Dashboards enable teams to see real-time changes in how the media is covering the topics they care about—be it their brand, competitors, products, spokespeople, phrases or keywords—from anywhere. Each Dashboard is a collection of customizable graphs, charts and metrics that visualize data available in Muck Rack. Examples include share of voice, sentiment, unique outlets, top authors and key messages.

“PR measurement continues to be difficult for organizations of all sizes, especially when it comes to tying the work PR teams are doing on a daily basis with business outcomes,” said Greg Galant, co-founder and CEO of Muck Rack. “Dashboards and our new reporting tools give users a quick and seamless way to use data from Muck Rack’s PRM platform to tell the story of how their relationships and activities are creating real business impact.”

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In addition to Dashboards, Muck Rack has added reporting functionality to help PR teams:

• Create branded, executive-ready reports and presentations to stakeholders in just a few clicks.
• Categorize coverage by category, media strategy (PESO), people mentioned and more.
• Gather more insight into how journalists are sharing the articles you care about with the redesigned Who Shared My Link tool.

Dashboards and the new reporting capabilities are available to Muck Rack customers immediately at no extra cost.

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